Training Industry Magazine - May/June 2020 - 39

trainee, their manager, their colleagues,
the facilitator, the program designer,
the executive sponsor and many
others - especially when you consider
the cultural context lever. Without input
from all these people, reliable learning
transfer will not occur. It is this breadth
of responsibility for pulling the levers
that is most likely the reason learning
transfer fails following most training
courses. Someone must be held
accountable for the results of the entire
program, and in turn, someone must
hold the varying parties accountable
for doing their part.
Think of a recent training program
you were involved in. Who was
responsible for the different aspects
of the program, particularly those
activities that were supposed to take
place outside the training room? Was
there anyone with the authority to
hold various stakeholders accountable
for their input in the program? If there
were any activities that trainees were
supposed to do after the event, what
were the consequences if they failed to
do so? What about the managers of the
trainees - were they held accountable?
It's a fact of busy organizational life that
- unless there are consequences for
inaction - people will find other things

LEARNING TRANSFER, AT ITS HEART, RELIES
ON LEARNERS CHOOSING TO TAKE ACTION
AFTER THE TRAINING EVENT.
to do that are more urgent, because
those do have real consequences.
Who receives the "blame" when a
training program does not transfer
well or does not solve the problem
it was intended to solve should
also be considered. Have you ever
heard this? "We sent the team for
training and they still aren't doing
their job right, so the training was
obviously not good enough." What
they mean is that the training event
itself was not good enough, because
they perceive training as a onetime event. If you use an expanded
definition of training, including the
whole program from beginning to

end, their statement is still true, but
it becomes obvious that there are
many places other than the classroom
where improvements can be made.
For example, use the 12 levers as a
framework to show all stakeholders
they have a role in contributing to
the success of the program, and
that it is unreasonable to place full
blame on how L&D delivered the
classroom event.
A good reputation and, by extension,
the brand of L&D is dependent upon
delivering successful development
programs. At a recent conference, Josh
Bersin said that their study regarding
the net promoter score for L&D resulted
in an average value of minus 31. Given
the range of possible values is from
minus 100 to plus 100, L&D is not doing
well in terms of customer satisfaction.
Why does L&D in organizations have
such a poor reputation? One of the
reasons is the lack of successful
results due to ignoring the learning
transfer elephant.
Ignore the learning transfer elephant
at your peril, because without learning
transfer, your training budget is
mostly wasted, and your reputation
becomes tattered.
Paul Matthews is a leading learning
and development expert with three
best-selling books to his name. He
provides consultancy services, training
workshops and webinars for bluechip clients in the U.K. and beyond.
Email Paul.

T R A I N I N G I N DUSTR Y MAGAZ INE - THE APPLICATION OF LE ARNI NG 2 02 0 I WWW. T RAI NINGINDU S T RY . C OM/ MAGAZ I NE

| 39


https://www.trainingindustry.com/magazine

Training Industry Magazine - May/June 2020

Table of Contents for the Digital Edition of Training Industry Magazine - May/June 2020

Consider Application When Redefining Your Training Programs
Table of Contents
Talent Development's Answer to Upskilling and Reskilling For the Future
How Will You Manage Behavior Change Challenges Post COVID-19?
Line of Sight: The Ultimate Learning Transfer Strategy
Behavior Change Is a Function of Proactive Positioning and Immediate Reinforcement
Aligning Games and Activities to Context to Encourage Action and Lighten the Load
Learn On the Job: A Spaced Learning Approach
Practice Doesn't Make Perfect … Perfect Practice Makes Perfect
Harnessing Informal Learning
The Backbone of the Smart Factory: A Network of Immersive Training
The Learning Transfer Elephant
5 Ways to Maximize Your On-the-Job Training Program
Are Keystone Habits the Magic Bullet for Training Outcomes?
How Vanderbilt University Conquered the Impossible: Affordably Scaling Ultrasound Training
Buyer Beware: Don't Invest in Cross-Cultural Training You Don't Need
Hackathons as a Means to Cultivate a Learning Organization
5 Ways to Improve the Performance of Your Learners
How Discomfort Enables Growth
Enabling Ubiquitous Learning: Cornerstone OnDemand Acquires Saba Software
Company News
Training Industry Magazine - May/June 2020 - Intro
Training Industry Magazine - May/June 2020 - 1
Training Industry Magazine - May/June 2020 - 2
Training Industry Magazine - May/June 2020 - Consider Application When Redefining Your Training Programs
Training Industry Magazine - May/June 2020 - 4
Training Industry Magazine - May/June 2020 - Table of Contents
Training Industry Magazine - May/June 2020 - 6
Training Industry Magazine - May/June 2020 - 7
Training Industry Magazine - May/June 2020 - 8
Training Industry Magazine - May/June 2020 - Talent Development's Answer to Upskilling and Reskilling For the Future
Training Industry Magazine - May/June 2020 - 10
Training Industry Magazine - May/June 2020 - How Will You Manage Behavior Change Challenges Post COVID-19?
Training Industry Magazine - May/June 2020 - 12
Training Industry Magazine - May/June 2020 - Line of Sight: The Ultimate Learning Transfer Strategy
Training Industry Magazine - May/June 2020 - 14
Training Industry Magazine - May/June 2020 - Behavior Change Is a Function of Proactive Positioning and Immediate Reinforcement
Training Industry Magazine - May/June 2020 - Aligning Games and Activities to Context to Encourage Action and Lighten the Load
Training Industry Magazine - May/June 2020 - 17
Training Industry Magazine - May/June 2020 - 18
Training Industry Magazine - May/June 2020 - 19
Training Industry Magazine - May/June 2020 - Learn On the Job: A Spaced Learning Approach
Training Industry Magazine - May/June 2020 - 21
Training Industry Magazine - May/June 2020 - 22
Training Industry Magazine - May/June 2020 - 23
Training Industry Magazine - May/June 2020 - Practice Doesn't Make Perfect … Perfect Practice Makes Perfect
Training Industry Magazine - May/June 2020 - 25
Training Industry Magazine - May/June 2020 - 26
Training Industry Magazine - May/June 2020 - 27
Training Industry Magazine - May/June 2020 - Harnessing Informal Learning
Training Industry Magazine - May/June 2020 - 29
Training Industry Magazine - May/June 2020 - 30
Training Industry Magazine - May/June 2020 - 31
Training Industry Magazine - May/June 2020 - The Backbone of the Smart Factory: A Network of Immersive Training
Training Industry Magazine - May/June 2020 - 33
Training Industry Magazine - May/June 2020 - 34
Training Industry Magazine - May/June 2020 - 35
Training Industry Magazine - May/June 2020 - The Learning Transfer Elephant
Training Industry Magazine - May/June 2020 - 37
Training Industry Magazine - May/June 2020 - 38
Training Industry Magazine - May/June 2020 - 39
Training Industry Magazine - May/June 2020 - 5 Ways to Maximize Your On-the-Job Training Program
Training Industry Magazine - May/June 2020 - 41
Training Industry Magazine - May/June 2020 - 42
Training Industry Magazine - May/June 2020 - 43
Training Industry Magazine - May/June 2020 - 44
Training Industry Magazine - May/June 2020 - Are Keystone Habits the Magic Bullet for Training Outcomes?
Training Industry Magazine - May/June 2020 - 46
Training Industry Magazine - May/June 2020 - 47
Training Industry Magazine - May/June 2020 - How Vanderbilt University Conquered the Impossible: Affordably Scaling Ultrasound Training
Training Industry Magazine - May/June 2020 - 49
Training Industry Magazine - May/June 2020 - Buyer Beware: Don't Invest in Cross-Cultural Training You Don't Need
Training Industry Magazine - May/June 2020 - 51
Training Industry Magazine - May/June 2020 - 52
Training Industry Magazine - May/June 2020 - Hackathons as a Means to Cultivate a Learning Organization
Training Industry Magazine - May/June 2020 - 54
Training Industry Magazine - May/June 2020 - 5 Ways to Improve the Performance of Your Learners
Training Industry Magazine - May/June 2020 - 56
Training Industry Magazine - May/June 2020 - How Discomfort Enables Growth
Training Industry Magazine - May/June 2020 - Enabling Ubiquitous Learning: Cornerstone OnDemand Acquires Saba Software
Training Industry Magazine - May/June 2020 - Company News
Training Industry Magazine - May/June 2020 - 60
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20201112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20191112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20181112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112_se
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20161112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016sales
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015outsourcing
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015leadership
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008spring
https://www.nxtbookmedia.com