Training Industry Magazine - November/December 2020 - 33

THE EVOLUTION OF CUSTOMER EDUCATION
People are buying differently in today's market, and expectations
regarding the quality and availability of customer education
have changed. The onset of the pandemic forced the closure
of many brick and mortar stores, requiring companies to adapt
how they educate consumers on their products and services.
With consumers limited in their ability to view and test products
in person, companies are increasing their investment in
customer education.
L&D professionals must work with business leaders to evaluate
their company's buying processes to create training resources that
meet their customers at their points of need. With the dynamics
of business changing, the market is becoming increasingly
competitive. Now more than ever, organizations must provide
high-quality customer experiences that foster longstanding
relationships with current customers and set them apart in the
market to attract new prospects.

SOFT SKILLS BECOME CORE
TO BUSINESS SUCCESS
There has been a growing focus on soft skills training for some
time now. We highlighted this trend in last year's report, revealing
that gaps in soft skills exist across all roles and functions. The
pandemic has created an immediate need to close this gap,
especially in leadership roles. With stress and anxiety running
high, leaders must exhibit higher levels of empathy and emotional
intelligence - among other soft skills - to properly support and
effectively communicate with employees.
Soft skills have become core to organizational and employee
success, and practice is needed to effectively develop this skill set.
Face-to-face training is typically the chosen method of delivery,
but virtual reality and augmented reality platforms are quickly
emerging as a viable solution for practicing critical skills, such as
delivering feedback, communication and active listening.

T R A I N I N G I N DUSTR Y MAGAZ INE - L& D'S ROLE IN CHANGE MANAGE ME NT I WWW. T RAININGINDU S T RY . C OM/ MAGAZ I NE

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https://www.trainingindustry.com/glossary/customer-education/ https://www.trainingindustry.com/magazine/nov-dec-2019/trends-2020-the-broadening-role-of-ld/ https://www.trainingindustry.com/magazine

Training Industry Magazine - November/December 2020

Table of Contents for the Digital Edition of Training Industry Magazine - November/December 2020

L&D's Role in Change Management
Table of Contents
3 Critical Components to Create a High-impact Learning Culture
eLearning Takes Center Stage: How L&D Can Impact Change
Recognizing, Regrouping and Responding to Change
L&D's Role in Revolutionizing Diversity and Inclusion Initiatives
Building Resilience: L&D's Evolving Role in Business Continuity Planning
Consider the White Room: Curating Meaningful Learner Experiences
Cost-estimating Learning Initiatives and Infrastructure Requirements
Trends 2021: Planning for the Future of Learning
Prove It! Measuring Training Impact for the Fourth Industrial Revolution
Critical Leadership Skills in Times of Crisis
Beyond Service: How Defining Moments Impact Culture
LinkedIn’s Business Leadership Program: Finding, Developing and Supporting Early-Career Talent 
Managing Digital Relationships: What Brain Science Can Teach L&D About Biostyles
Beyond Pivotal: The Pivoting Role of Learning and Development
Skillsoft and Global Knowledge Consolidate, Creating a Multimodal Training Giant
Company News
Training Industry Magazine - November/December 2020 - Intro
Training Industry Magazine - November/December 2020 - 1
Training Industry Magazine - November/December 2020 - 2
Training Industry Magazine - November/December 2020 - 3
Training Industry Magazine - November/December 2020 - 4
Training Industry Magazine - November/December 2020 - L&D's Role in Change Management
Training Industry Magazine - November/December 2020 - Table of Contents
Training Industry Magazine - November/December 2020 - 7
Training Industry Magazine - November/December 2020 - 8
Training Industry Magazine - November/December 2020 - 9
Training Industry Magazine - November/December 2020 - 10
Training Industry Magazine - November/December 2020 - 3 Critical Components to Create a High-impact Learning Culture
Training Industry Magazine - November/December 2020 - 12
Training Industry Magazine - November/December 2020 - eLearning Takes Center Stage: How L&D Can Impact Change
Training Industry Magazine - November/December 2020 - 14
Training Industry Magazine - November/December 2020 - Recognizing, Regrouping and Responding to Change
Training Industry Magazine - November/December 2020 - 16
Training Industry Magazine - November/December 2020 - L&D's Role in Revolutionizing Diversity and Inclusion Initiatives
Training Industry Magazine - November/December 2020 - Building Resilience: L&D's Evolving Role in Business Continuity Planning
Training Industry Magazine - November/December 2020 - 19
Training Industry Magazine - November/December 2020 - 20
Training Industry Magazine - November/December 2020 - 21
Training Industry Magazine - November/December 2020 - Consider the White Room: Curating Meaningful Learner Experiences
Training Industry Magazine - November/December 2020 - 23
Training Industry Magazine - November/December 2020 - 24
Training Industry Magazine - November/December 2020 - 25
Training Industry Magazine - November/December 2020 - Cost-estimating Learning Initiatives and Infrastructure Requirements
Training Industry Magazine - November/December 2020 - 27
Training Industry Magazine - November/December 2020 - 28
Training Industry Magazine - November/December 2020 - 29
Training Industry Magazine - November/December 2020 - Trends 2021: Planning for the Future of Learning
Training Industry Magazine - November/December 2020 - 31
Training Industry Magazine - November/December 2020 - 32
Training Industry Magazine - November/December 2020 - 33
Training Industry Magazine - November/December 2020 - 34
Training Industry Magazine - November/December 2020 - 35
Training Industry Magazine - November/December 2020 - Prove It! Measuring Training Impact for the Fourth Industrial Revolution
Training Industry Magazine - November/December 2020 - 37
Training Industry Magazine - November/December 2020 - 38
Training Industry Magazine - November/December 2020 - 39
Training Industry Magazine - November/December 2020 - Critical Leadership Skills in Times of Crisis
Training Industry Magazine - November/December 2020 - 41
Training Industry Magazine - November/December 2020 - 42
Training Industry Magazine - November/December 2020 - 43
Training Industry Magazine - November/December 2020 - Beyond Service: How Defining Moments Impact Culture
Training Industry Magazine - November/December 2020 - 45
Training Industry Magazine - November/December 2020 - 46
Training Industry Magazine - November/December 2020 - 47
Training Industry Magazine - November/December 2020 - LinkedIn’s Business Leadership Program: Finding, Developing and Supporting Early-Career Talent 
Training Industry Magazine - November/December 2020 - 49
Training Industry Magazine - November/December 2020 - 50
Training Industry Magazine - November/December 2020 - Managing Digital Relationships: What Brain Science Can Teach L&D About Biostyles
Training Industry Magazine - November/December 2020 - 52
Training Industry Magazine - November/December 2020 - Beyond Pivotal: The Pivoting Role of Learning and Development
Training Industry Magazine - November/December 2020 - Skillsoft and Global Knowledge Consolidate, Creating a Multimodal Training Giant
Training Industry Magazine - November/December 2020 - Company News
Training Industry Magazine - November/December 2020 - 56
Training Industry Magazine - November/December 2020 - 57
Training Industry Magazine - November/December 2020 - 58
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