Tree Farmer - November/December 2011 - (Page 34)

By tarnapol Whitacre Paula “OUR MOST DIRECT a Conversation with Guy Gleysteen, Senior Vice President of time Inc. As senior vice president of production for Time Inc., Guy Gleysteen directs the company’s global paperpurchasing options and oversees the activities of its digital development group. He recently spoke with Tree Farmer Magazine’s Paula Tarnapol Whitacre about the evolution of the company’s sustainability initiatives as they relate to the paper the company purchases as the largest magazine publisher in the United States. For more information about Time Inc.’s sustainability initiatives, download the company’s report at www. timeinc.com/_assets/Time%20Inc. SustainabilityReport2009-2010.pdf. are going, especially in this economy? a major Paper Purchaser Discusses Certification: IMPACT GLEYSTEEN: I’ll give you the very brief historical perspective and then try to bring it up to date and make it a little more relevant. Originally, in the late 1990s and early 2000s, like many companies that have a direct impact on the environment, either in the products they produce or in their supply chains, we began to become more aware of those issues and we started out trying to educate ourselves. We graduated to a period where we started to set specific targets for ourselves and our suppliers to improve performance. Today, I would say we’re at a bit of a crossroads where we, along with our suppliers, are significantly more sophisticated in terms of our understanding. We’re all still focused on improvement, but now I think we’re starting to become more refined in terms of what we impact. A decade ago or so, we talked about everything from greenhouse gas emissions to whether or not elemental chlorine was used in production and where the pulp was produced and how much energy was associated with that. Now, we’re starting to focus on where we can have our most direct impact, and that brings us directly to the intersection of forestry certification and sustainable forestry management. So that’s where we came from and where we are. We’re a publishing company. We don’t have much of an environmental impact in terms of our employees or our process. Where we have the biggest impact is in our paper procurement, and then TFM: Time has championed sustainability for many years. Could you tell me about the general direction that you 34 International Year of Forests, 2011 Tree Farmer “ NOVEMBER/DECEMBER 2011 http://www.timeinc.com/_assets/Time%20Inc.SustainabilityReport2009-2010.pdf http://www.timeinc.com/_assets/Time%20Inc.SustainabilityReport2009-2010.pdf http://www.timeinc.com/_assets/Time%20Inc.SustainabilityReport2009-2010.pdf

Table of Contents for the Digital Edition of Tree Farmer - November/December 2011

Tree Farmer - November/December 2011
Contents
The Value of Certification
Markets Demand More Certified Wood
Tracking Through Chain of Custody
Farm Bill Progress Report
Corporate Policies Fuel Certification Efforts
Inspectors Explain Certification Goals
Certification: “Our Most Direct Impact”
Review Your Management Plan
Taxing Issues
Wildlife Matters
Woodland Security

Tree Farmer - November/December 2011