Food Protection Trends - June 2010 - 355

Gold Sustaining Member Profile

S
A

ince 1906, Kellogg Company has been committed to delivering high-quality, wholesome, and great-tasting food to consumers around the world. Today, this mission of our founder, W.K. Kellogg, remains a guiding principal for our company. The year 2010 would have marked Mr. Kellogg’s 150th birthday, and we are proud to continue furthering his legacy of building a stronger business while also serving the needs of our consumers, employees, society, and the environment.

s part of our continued efforts to build a stronger Kellogg, we maintain an unwavering focus on the long-term health of our business by delivering sustainable, dependable growth. Kellogg products are now manufactured in 18 countries and marketed in 180 countries around the world.And with 2009 sales of nearly $13 billion, we are the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruitflavored snacks, frozen waffles, and veggie foods. Kellogg products are designed to meet a wide range of consumer preferences, tastes and needs. Consumers worldwide have come to enjoy a variety of Kellogg brands including Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran ®, Mini-Wheats ®, Nutri-Grain ®, Rice Krispies ®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger®, and Stretch Island®. Our company is on a continuous journey to strengthen the nutrition profile of our foods without sacrificing taste or quality. We recently reformulated several of our most popular cereals – Kellogg’s Froot Loops®, Kellogg’s Corn Pops®, Kellogg’s Rice Krispies®, Kellogg’s Cocoa Krispies® and Kellogg’s Apple Jacks® – to reduce the sugar and sodium content. We’re also adding fiber to many of our most popular cereals, and by the end of 2010, the majority of Kellogg’s® ready-to-eat cereals in the United States and Canada will be at least a good source of fiber. In addition to our nutrition efforts, the quality and safety of our foods are, and have always been, our highest priority. We have long believed that prevention is the key to food safety, so that potential sources of contamination are identified and properly addressed before they become actual food safety problems. Kellogg has extensive systems and processes in place to ensure that our products meet our strict food safety standards.

Looking ahead, Kellogg also recognizes the importance of ensuring an adequate supply of food for the world’s growing population. This requires the efficient use of increasingly scarce natural resources. Since 2005, we have decreased our energy use, greenhouse gas emissions, and water use per metric tonne of food produced by 5.7, 8.9 and 7.4 percent, respectively, and decreased total waste sent to landfill by 41.5 percent per metric tonne of food produced. Important to this progress is our focus on transportation-related energy use and CO2 emissions. For example, we have decreased by 40 percent per-case fuel in our U.S.-operated truck fleet by designing more efficient routes, restricting idling time, and other efforts. We also recently increased the amount of product on each truck to reduce miles and save fuel. In addition, Kellogg has worked with contract carriers to reduce diesel fuel consumption by 39 percent compared to 2005, or 10.9 million gallons per year. In addition to our environmental stewardship initiatives, social responsibility has played a key role in our company’s heritage. We remain committed to investing in our communities and assisting those in need. As part of this commitment, in June 2009, Kellogg made the unprecedented donation of an entire day’s worth of U.S. cereal production – 55 million servings – to Feeding America, the nation’s largest hunger-relief organization. Kellogg also supports the development and promotion of school-based breakfast programs in the U.S., and sponsors breakfast clubs in a number of countries where governmentsponsored breakfast programs do not exist – which serve millions of morning meals to young people every year. To learn more about Kellogg Company’s efforts in the marketplace, workplace, environment, and communities where we operate, we invite you to read our Corporate Responsibility Report at www.kelloggcompany.com/CR. For additional information on Kellogg Company, visit www.kelloggcompany.com.
JUNE 2010 | FOOD PROTECTION TRENDS

355

http://www.kelloggcompany.com http://www.kelloggcompany.com/CR http://www.kelloggcompany.com

Food Protection Trends - June 2010

Table of Contents for the Digital Edition of Food Protection Trends - June 2010