Food Protection Trends - May/June 2017 - 154

peer-revieWed article

Tracie L. Weaver,1 Philip G. Crandall,2*
Corliss a. O'Bryan2 and Michael R. Thomsen3

Food Protection Trends, Vol 37, no. 3, p. 154-160
Copyright© 2017, International association for Food Protection
6200 aurora ave., Suite 200W, Des Moines, Ia 50322-2864

Agriculture, Food and Life Sciences, University of Arkansas,
Fayetteville, AR 72704, USA
Dept. of Food Science, University of Arkansas, Fayetteville, AR
72704, USA
3
Agricultural Economics and Agricultural Business, University of
Arkansas, Fayetteville, AR 72704, USA
1

2

a robust Market Withdrawal System can
reduce Your product recall costs
abStract
Food manufacturers want to avoid required
or voluntary market recalls of their products.
Recalls are costly and time consuming and
can destroy a company's image or force it
into liquidation. Despite its initial expense, the
installation of a robust market withdrawal system
could significantly reduce the overall costs of
a recall. a withdrawal system that is routinely
tested allows the manufacturer to quickly identify
the implicated products' location in the marketing
chain and permits immediate quarantine of
the suspect product from the market before it
reaches retail distribution. Thus, a well-rehearsed
market withdrawal system would reduce the
major costs of damage to manufacturers'
reputations and reimbursements to consumers.
In this paper we discuss the basics of a robust
withdrawal system, including traceability,
detailed written operating procedures, customer
compliance and record keeping.

INTRODUCTION
Food safety events can be life threatening and are a major
expense for the food processor involved. Product recalls
in particular can be a costly part of managing a food safety
event. A report by a major reinsurance company, Swiss Re,
analyzed publically available food recall information in the
U.S. and estimated that in more than half the recalls, the
cost was in excess of $10 million per recall event (33). Costs
of recalls involving products that are already in national
distribution can reach as much as $100 million (26, 33).
A report by Tyco Integrated Security (51) indicated the
overall cost of food recalls can be much larger in the long
term, because consumers may continue to avoid a product
that has been associated with foodborne illness long after
the recall has ended. This leads to a significant drop in future
profits for the manufacturer, in addition to the excessive costs
associated with the recall itself.
Large-scale recalls tend to be widely publicized in many
media outlets and can be highly detrimental to a company's
future success. In 2015, Blue Bell Creameries, Brehnam, TX,
issued a Class I recall for potential Listeria monocytogenes

*Corresponding Author: Phone: +1 479.575.7686; Fax: +1 479.575.6936; E-mail: crandal@uark.edu

154

Food Protection Trends May/June


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Table of Contents for the Digital Edition of Food Protection Trends - May/June 2017

Contents
Food Protection Trends - May/June 2017 - Cover1
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Food Protection Trends - May/June 2017 - Contents
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