Food Protection Trends - September/October 2020 - 335

TABLE 1. The "160° is Good" campaign phone survey questionnaire (cont.)
Questions
During the past 6 months or so, have you read, seen, or heard any advertising specifically related to BEEF safety?
What was the main message of this advertising? What do you recall, specifically? Anything else?
Can you tell me who sponsored this advertising?
Where did you see or hear this advertising?
What is your marital status?
Do you have any children under the age of 18 in your household?
Including yourself, how many people live in your household?
Are you currently
What is the highest level of education you have had the opportunity to complete?
Which of the following BEST describes your race? You can choose all that apply.
Figure
1. all wage earners for your household, would your total household income, before taxes, be under or over $40,000 per year?
Considering

FIGURE 1. Banner from the "160° is Good" campaign.

were listened to or that the banner, picture, and/or video were
seen. This total included 3,174,418 digital impressions (from
online advertising). Radio PSA were played on the top seven
radio stations in Fayetteville a total of 2, 292 times during
the entire campaign. Based on marketing industry metrics, it
was anticipated that there were 8,328,300 radio impressions.
This equates to a 73.2% reach into the Fayetteville market and
estimates that ca. 73% of the population was likely to hear the
"160° is good" message ata least one time, with an individual
hearing the message some 33 times between Memorial Day
and Labor Day of 2017. The total cost of the campaign was ca.

$200,000.00 USD, with $83,000.00 directed toward content
development, strategy, design, and phone evaluation and the
remaining $117,000.00 directed towards purchasing media
(inclusive of all radio, digital, and movie theater spots).
Part 1. Campaign evaluation - phone survey
A structured, random-dial telephone survey, utilizing
both landlines and cellular lines within the 910 area code of
Fayetteville, N.C., was conducted by an outside marketing
agency both before and after the launch of the "160° is Good"
campaign. As is done in food-safety related national phone

September/October Food Protection Trends

335



Food Protection Trends - September/October 2020

Table of Contents for the Digital Edition of Food Protection Trends - September/October 2020

Self-Reported Food Safety Behaviors in Independent Chinese and Mexican Restaurants in Kansas
Microbiological Quality of Bottled Water Obtained from Mexican Small Water Purification Plants: A Pilot Study, Carried Out in Morelia (Central Mexico)
Listeria monocytogenes Occurrence and Adherence to Recommendations: Small and Large Retail Delicatessens in Iowa
Utilization of Quantitative and Qualitative Methods to Investigate the Impacts of a Pilot Media Campaign Targeting Safe Cooking Techniques and Proper Thermometer Use
Defining the Flow and Food Safety Behaviors of Actors in the Cambodian Vegetable Value Chain
Beyond the Bio Yaohua "Betty" Feng
PDG Highlight Meat and Poultry Safety and Quality PDG
General Interest Paper Identifying Vulnerable Populations at Risk of Foodborne Infection: People with Diabetes Mellitus
Industry Products
Coming Events
Food Protection Trends - September/October 2020 - Cover1
Food Protection Trends - September/October 2020 - Cover2
Food Protection Trends - September/October 2020 - 289
Food Protection Trends - September/October 2020 - 290
Food Protection Trends - September/October 2020 - 291
Food Protection Trends - September/October 2020 - 292
Food Protection Trends - September/October 2020 - 293
Food Protection Trends - September/October 2020 - 294
Food Protection Trends - September/October 2020 - 295
Food Protection Trends - September/October 2020 - Self-Reported Food Safety Behaviors in Independent Chinese and Mexican Restaurants in Kansas
Food Protection Trends - September/October 2020 - 297
Food Protection Trends - September/October 2020 - 298
Food Protection Trends - September/October 2020 - 299
Food Protection Trends - September/October 2020 - 300
Food Protection Trends - September/October 2020 - 301
Food Protection Trends - September/October 2020 - 302
Food Protection Trends - September/October 2020 - 303
Food Protection Trends - September/October 2020 - 304
Food Protection Trends - September/October 2020 - 305
Food Protection Trends - September/October 2020 - 306
Food Protection Trends - September/October 2020 - 307
Food Protection Trends - September/October 2020 - 308
Food Protection Trends - September/October 2020 - 309
Food Protection Trends - September/October 2020 - 310
Food Protection Trends - September/October 2020 - 311
Food Protection Trends - September/October 2020 - 312
Food Protection Trends - September/October 2020 - 313
Food Protection Trends - September/October 2020 - Microbiological Quality of Bottled Water Obtained from Mexican Small Water Purification Plants: A Pilot Study, Carried Out in Morelia (Central Mexico)
Food Protection Trends - September/October 2020 - 315
Food Protection Trends - September/October 2020 - 316
Food Protection Trends - September/October 2020 - 317
Food Protection Trends - September/October 2020 - 318
Food Protection Trends - September/October 2020 - 319
Food Protection Trends - September/October 2020 - Listeria monocytogenes Occurrence and Adherence to Recommendations: Small and Large Retail Delicatessens in Iowa
Food Protection Trends - September/October 2020 - 321
Food Protection Trends - September/October 2020 - 322
Food Protection Trends - September/October 2020 - 323
Food Protection Trends - September/October 2020 - 324
Food Protection Trends - September/October 2020 - 325
Food Protection Trends - September/October 2020 - 326
Food Protection Trends - September/October 2020 - 327
Food Protection Trends - September/October 2020 - 328
Food Protection Trends - September/October 2020 - 329
Food Protection Trends - September/October 2020 - 330
Food Protection Trends - September/October 2020 - 331
Food Protection Trends - September/October 2020 - Utilization of Quantitative and Qualitative Methods to Investigate the Impacts of a Pilot Media Campaign Targeting Safe Cooking Techniques and Proper Thermometer Use
Food Protection Trends - September/October 2020 - 333
Food Protection Trends - September/October 2020 - 334
Food Protection Trends - September/October 2020 - 335
Food Protection Trends - September/October 2020 - 336
Food Protection Trends - September/October 2020 - 337
Food Protection Trends - September/October 2020 - 338
Food Protection Trends - September/October 2020 - 339
Food Protection Trends - September/October 2020 - 340
Food Protection Trends - September/October 2020 - 341
Food Protection Trends - September/October 2020 - 342
Food Protection Trends - September/October 2020 - 343
Food Protection Trends - September/October 2020 - 344
Food Protection Trends - September/October 2020 - 345
Food Protection Trends - September/October 2020 - 346
Food Protection Trends - September/October 2020 - 347
Food Protection Trends - September/October 2020 - 348
Food Protection Trends - September/October 2020 - Defining the Flow and Food Safety Behaviors of Actors in the Cambodian Vegetable Value Chain
Food Protection Trends - September/October 2020 - 350
Food Protection Trends - September/October 2020 - 351
Food Protection Trends - September/October 2020 - 352
Food Protection Trends - September/October 2020 - 353
Food Protection Trends - September/October 2020 - 354
Food Protection Trends - September/October 2020 - 355
Food Protection Trends - September/October 2020 - 356
Food Protection Trends - September/October 2020 - 357
Food Protection Trends - September/October 2020 - 358
Food Protection Trends - September/October 2020 - 359
Food Protection Trends - September/October 2020 - 360
Food Protection Trends - September/October 2020 - 361
Food Protection Trends - September/October 2020 - 362
Food Protection Trends - September/October 2020 - 363
Food Protection Trends - September/October 2020 - Beyond the Bio Yaohua "Betty" Feng
Food Protection Trends - September/October 2020 - 365
Food Protection Trends - September/October 2020 - 366
Food Protection Trends - September/October 2020 - 367
Food Protection Trends - September/October 2020 - 368
Food Protection Trends - September/October 2020 - 369
Food Protection Trends - September/October 2020 - 370
Food Protection Trends - September/October 2020 - 371
Food Protection Trends - September/October 2020 - 372
Food Protection Trends - September/October 2020 - PDG Highlight Meat and Poultry Safety and Quality PDG
Food Protection Trends - September/October 2020 - General Interest Paper Identifying Vulnerable Populations at Risk of Foodborne Infection: People with Diabetes Mellitus
Food Protection Trends - September/October 2020 - 375
Food Protection Trends - September/October 2020 - 376
Food Protection Trends - September/October 2020 - 377
Food Protection Trends - September/October 2020 - 378
Food Protection Trends - September/October 2020 - 379
Food Protection Trends - September/October 2020 - Industry Products
Food Protection Trends - September/October 2020 - 381
Food Protection Trends - September/October 2020 - 382
Food Protection Trends - September/October 2020 - 383
Food Protection Trends - September/October 2020 - Coming Events
Food Protection Trends - September/October 2020 - Cover3
Food Protection Trends - September/October 2020 - Cover4
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