Food Protection Trends - September/October 2020 - 344
JUICES RUN COLOR OF THE
CLEAR
BURGER
TIME BEEN
COOKING
FOOD
THERMOMETE FIRMNESS OF
R
THE BURGER
PRE-TEST
63%
14%
12%
4%
7%
POST-TEST
63%
13%
13%
3%
8%
PRE-TEST
28%
10%
POST-TEST
28%
11%
POST-TEST
12%
3%
9%
Always
20%
21%
25%
28%
32%
8%
32%
64%
68%
8%
Often
20%
5%
10%
7%
10%
5%
14%
PRE-TEST
9%
23%
16%
24%
POST-TEST
10%
22%
12%
31%
PRE-TEST
14%
16%
45%
POST-TEST
21%
5%
16%
14%
44%
PRE-TEST
Sometimes
Rarely
Never
FIGURE 3. Techniques used to determine doneness in beef burgers.
TABLE 7. Awareness and cooking to internal temperature at which beef burgers are
considered safe to eat
Percent (%) of Total Sample
Responses
Pre-campaign
(n = 296 respondents)
Post-campaign
(n = 300 respondents)
7
9
5
11
68
6
14
7
8
65
Aware and under 160°F
Aware and 160°F
Aware and 165°F
Aware and over 165°F
Not aware
they feel they know when "it is done because they are
experienced." All of this being said, at least one-third of meal
preparers, 32% of pre-campaign and 35% of post-campaign
respondents, feel they have "at least a moderate amount of
control" over how safe it is to eat the beef burgers they cook
themselves, and nearly one-half, 45% of pre-campaign and
44% of post-campaign respondents, believe they have "a great
deal of control" in this regard.
Part 2. Focus groups
Messages related to food safety are most effective when
meaningful to the intended audience, populated with
accurate information, delivered repeatedly, and distributed at
appropriate times (14). To gain insight on the effectiveness
344
Food Protection Trends September/October
of both the content and cosmetic components of the "160° is
Good" logo, slogan, and campaign, we hosted and conducted
six one-hour focus groups in the Fall of 2017. While there
were contradictory perceptions and opinions on many of
the components of the campaign, the consensus from focus
group participants was that the "160° is Good" campaign
would not likely evoke or promote behavioral change(s)
related to food thermometer use on burgers when grilling.
Overall, participants assessed the campaign logo and website
as informational, concise, and educational in a fun way. "It
was to the point, colorful, and easy to read. It also had a lot
of facts without sounding like you were reading a journal."
However, from other feedback and insights gleaned from
focus group participants, we also learned that participants
Food Protection Trends - September/October 2020
Table of Contents for the Digital Edition of Food Protection Trends - September/October 2020
Self-Reported Food Safety Behaviors in Independent Chinese and Mexican Restaurants in Kansas
Microbiological Quality of Bottled Water Obtained from Mexican Small Water Purification Plants: A Pilot Study, Carried Out in Morelia (Central Mexico)
Listeria monocytogenes Occurrence and Adherence to Recommendations: Small and Large Retail Delicatessens in Iowa
Utilization of Quantitative and Qualitative Methods to Investigate the Impacts of a Pilot Media Campaign Targeting Safe Cooking Techniques and Proper Thermometer Use
Defining the Flow and Food Safety Behaviors of Actors in the Cambodian Vegetable Value Chain
Beyond the Bio Yaohua "Betty" Feng
PDG Highlight Meat and Poultry Safety and Quality PDG
General Interest Paper Identifying Vulnerable Populations at Risk of Foodborne Infection: People with Diabetes Mellitus
Industry Products
Coming Events
Food Protection Trends - September/October 2020 - Cover1
Food Protection Trends - September/October 2020 - Cover2
Food Protection Trends - September/October 2020 - 289
Food Protection Trends - September/October 2020 - 290
Food Protection Trends - September/October 2020 - 291
Food Protection Trends - September/October 2020 - 292
Food Protection Trends - September/October 2020 - 293
Food Protection Trends - September/October 2020 - 294
Food Protection Trends - September/October 2020 - 295
Food Protection Trends - September/October 2020 - Self-Reported Food Safety Behaviors in Independent Chinese and Mexican Restaurants in Kansas
Food Protection Trends - September/October 2020 - 297
Food Protection Trends - September/October 2020 - 298
Food Protection Trends - September/October 2020 - 299
Food Protection Trends - September/October 2020 - 300
Food Protection Trends - September/October 2020 - 301
Food Protection Trends - September/October 2020 - 302
Food Protection Trends - September/October 2020 - 303
Food Protection Trends - September/October 2020 - 304
Food Protection Trends - September/October 2020 - 305
Food Protection Trends - September/October 2020 - 306
Food Protection Trends - September/October 2020 - 307
Food Protection Trends - September/October 2020 - 308
Food Protection Trends - September/October 2020 - 309
Food Protection Trends - September/October 2020 - 310
Food Protection Trends - September/October 2020 - 311
Food Protection Trends - September/October 2020 - 312
Food Protection Trends - September/October 2020 - 313
Food Protection Trends - September/October 2020 - Microbiological Quality of Bottled Water Obtained from Mexican Small Water Purification Plants: A Pilot Study, Carried Out in Morelia (Central Mexico)
Food Protection Trends - September/October 2020 - 315
Food Protection Trends - September/October 2020 - 316
Food Protection Trends - September/October 2020 - 317
Food Protection Trends - September/October 2020 - 318
Food Protection Trends - September/October 2020 - 319
Food Protection Trends - September/October 2020 - Listeria monocytogenes Occurrence and Adherence to Recommendations: Small and Large Retail Delicatessens in Iowa
Food Protection Trends - September/October 2020 - 321
Food Protection Trends - September/October 2020 - 322
Food Protection Trends - September/October 2020 - 323
Food Protection Trends - September/October 2020 - 324
Food Protection Trends - September/October 2020 - 325
Food Protection Trends - September/October 2020 - 326
Food Protection Trends - September/October 2020 - 327
Food Protection Trends - September/October 2020 - 328
Food Protection Trends - September/October 2020 - 329
Food Protection Trends - September/October 2020 - 330
Food Protection Trends - September/October 2020 - 331
Food Protection Trends - September/October 2020 - Utilization of Quantitative and Qualitative Methods to Investigate the Impacts of a Pilot Media Campaign Targeting Safe Cooking Techniques and Proper Thermometer Use
Food Protection Trends - September/October 2020 - 333
Food Protection Trends - September/October 2020 - 334
Food Protection Trends - September/October 2020 - 335
Food Protection Trends - September/October 2020 - 336
Food Protection Trends - September/October 2020 - 337
Food Protection Trends - September/October 2020 - 338
Food Protection Trends - September/October 2020 - 339
Food Protection Trends - September/October 2020 - 340
Food Protection Trends - September/October 2020 - 341
Food Protection Trends - September/October 2020 - 342
Food Protection Trends - September/October 2020 - 343
Food Protection Trends - September/October 2020 - 344
Food Protection Trends - September/October 2020 - 345
Food Protection Trends - September/October 2020 - 346
Food Protection Trends - September/October 2020 - 347
Food Protection Trends - September/October 2020 - 348
Food Protection Trends - September/October 2020 - Defining the Flow and Food Safety Behaviors of Actors in the Cambodian Vegetable Value Chain
Food Protection Trends - September/October 2020 - 350
Food Protection Trends - September/October 2020 - 351
Food Protection Trends - September/October 2020 - 352
Food Protection Trends - September/October 2020 - 353
Food Protection Trends - September/October 2020 - 354
Food Protection Trends - September/October 2020 - 355
Food Protection Trends - September/October 2020 - 356
Food Protection Trends - September/October 2020 - 357
Food Protection Trends - September/October 2020 - 358
Food Protection Trends - September/October 2020 - 359
Food Protection Trends - September/October 2020 - 360
Food Protection Trends - September/October 2020 - 361
Food Protection Trends - September/October 2020 - 362
Food Protection Trends - September/October 2020 - 363
Food Protection Trends - September/October 2020 - Beyond the Bio Yaohua "Betty" Feng
Food Protection Trends - September/October 2020 - 365
Food Protection Trends - September/October 2020 - 366
Food Protection Trends - September/October 2020 - 367
Food Protection Trends - September/October 2020 - 368
Food Protection Trends - September/October 2020 - 369
Food Protection Trends - September/October 2020 - 370
Food Protection Trends - September/October 2020 - 371
Food Protection Trends - September/October 2020 - 372
Food Protection Trends - September/October 2020 - PDG Highlight Meat and Poultry Safety and Quality PDG
Food Protection Trends - September/October 2020 - General Interest Paper Identifying Vulnerable Populations at Risk of Foodborne Infection: People with Diabetes Mellitus
Food Protection Trends - September/October 2020 - 375
Food Protection Trends - September/October 2020 - 376
Food Protection Trends - September/October 2020 - 377
Food Protection Trends - September/October 2020 - 378
Food Protection Trends - September/October 2020 - 379
Food Protection Trends - September/October 2020 - Industry Products
Food Protection Trends - September/October 2020 - 381
Food Protection Trends - September/October 2020 - 382
Food Protection Trends - September/October 2020 - 383
Food Protection Trends - September/October 2020 - Coming Events
Food Protection Trends - September/October 2020 - Cover3
Food Protection Trends - September/October 2020 - Cover4
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