Food Protection Trends - March/April 2023 - 119

TABLE 4. Perceptions of risk, control, responsibility, and hygiene consciousness regarding
foodborne illness according to those who reported having had and not having had
foodborne illness during the last 5 years, with significant differences determined
using the Mann-Whitney U test
Those who reported experiencing foodborne
illness in the last 5 years
Perception
n
1-3
Perceived risk of food
poisoning (1 = very
high risk to 10 = very
low risk)
Perceived control of
food safety (1 = no
control to 10 = total
control)
Perceived
responsibility for
food safety
(1 = no responsibility
to 10 = complete
responsibility)
Perceived level
of hygiene
consciousness
(1 = not at all
conscious to
10 = very conscious)
57
33
39
5.6
3.4
7
38
8
66
7.6
2.5
9
8-10
Responses (%)
Mean SD Median n
1-3
8-10
U = 692,
z = −3.015
P = 0.003
r = 0.31
55
29
53
6.1
3.3
8
38
5
71
8.0
2.1
8
U = 696,
z = −2.771
P = 0.006
r = 0.29
56
29
48
6.2
3.5
7
38
8
71
7.8
2.5
9
U = 781.5,
z = −2.211
P = 0.027
r = 0.23
56
30
52
6.2
3.5
8
38
5
71
8.0
2.4
9
U = 743.5,
z = −2.520
P = 0.012
r = 0.26
Those who did not report experiencing
foodborne illness in the last 5 years
Responses (%)
Mean SD Median
Significant
differences
DISCUSSION
Perceived risk of foodborne illness
This study identified that respondents perceived that
the home kitchen is the location least likely of resulting in
foodborne illness and that the risk of foodborne illness to
them was low. Likewise, the perceived personal risk from
foodborne illness in the home was perceived to be low among
consumers in the United Kingdom (67, 70).
Risk perceptions relate to the likelihood, susceptibility,
and severity of the risk (10). Respondents perceived
themselves to have a low risk of acquiring a foodborne
illness. Underestimating the potential risk to self is known
as optimistic bias (87). This underestimation of personal
risk can result in the perception of invulnerability, where
the risk is expected to occur among others as opposed
to themselves (76). Indeed, as part of this study, risk
perceptions were significantly lower for self than for
others. Such discoveries concur with previous research
suggesting that consumers perceive personal invulnerability
and indicate perceptions of optimistic bias in relation to
food safety risks (21, 41, 70). Recent research regarding a
food safety campaign by the Partnership for Food Safety
Education reported that U.S. consumers perceived that they
were less likely than others to contract a foodborne illness;
however, they did perceive that the severity of illness would
be similar to that experienced by others (6).
Frewer et al. (40) suggest that misconceptions among
consumers regarding risk may prevent implementation of
effective food safety practices, the implication of which
can have severe consequences for food safety in the domestic
setting. It is also suggested that perceived invulnerability
may undermine food safety information attempts
as consumers perceived other people to be at greater risk
(33). To inform the development of future food safety
education in Lebanon, there is a need to consider and
specifically target food safety-related misconceptions such
as optimistic bias and perceived invulnerability. To enable
this, there is a need for in-depth qualitative research with
consumers from Lebanon to identify specific factors that
influence risk perceptions.
March/April Food Protection Trends 119

Food Protection Trends - March/April 2023

Table of Contents for the Digital Edition of Food Protection Trends - March/April 2023

Perceptions of Risk, Control, and Responsibility Regarding Food Safety among Consumers in Lebanon
Fresh Produce Harvesting Equipment – A Review of Cleaning and Sanitizing Practices and Related Science
Assessing Physical Attributes Associated with Implementation of Risk Management Practices among Small Strawberry Farms
Evaluating Misinformation on YouTube about Washing Produce Before and During the COVID-19 Pandemic
Minimally Processed Vegetables: Consumer Profile, Consumption Habits, and Perceptions of Microbiological Risk
Beyond the Bio
PDG Highlight
Industry Products
Letter to the Editor
Coming Events
Food Protection Trends - March/April 2023 - Cover1
Food Protection Trends - March/April 2023 - Cover2
Food Protection Trends - March/April 2023 - 105
Food Protection Trends - March/April 2023 - 106
Food Protection Trends - March/April 2023 - 107
Food Protection Trends - March/April 2023 - 108
Food Protection Trends - March/April 2023 - 109
Food Protection Trends - March/April 2023 - 110
Food Protection Trends - March/April 2023 - 111
Food Protection Trends - March/April 2023 - Perceptions of Risk, Control, and Responsibility Regarding Food Safety among Consumers in Lebanon
Food Protection Trends - March/April 2023 - 113
Food Protection Trends - March/April 2023 - 114
Food Protection Trends - March/April 2023 - 115
Food Protection Trends - March/April 2023 - 116
Food Protection Trends - March/April 2023 - 117
Food Protection Trends - March/April 2023 - 118
Food Protection Trends - March/April 2023 - 119
Food Protection Trends - March/April 2023 - 120
Food Protection Trends - March/April 2023 - 121
Food Protection Trends - March/April 2023 - 122
Food Protection Trends - March/April 2023 - 123
Food Protection Trends - March/April 2023 - 124
Food Protection Trends - March/April 2023 - 125
Food Protection Trends - March/April 2023 - Fresh Produce Harvesting Equipment – A Review of Cleaning and Sanitizing Practices and Related Science
Food Protection Trends - March/April 2023 - 127
Food Protection Trends - March/April 2023 - 128
Food Protection Trends - March/April 2023 - 129
Food Protection Trends - March/April 2023 - 130
Food Protection Trends - March/April 2023 - 131
Food Protection Trends - March/April 2023 - 132
Food Protection Trends - March/April 2023 - 133
Food Protection Trends - March/April 2023 - 134
Food Protection Trends - March/April 2023 - 135
Food Protection Trends - March/April 2023 - 136
Food Protection Trends - March/April 2023 - 137
Food Protection Trends - March/April 2023 - 138
Food Protection Trends - March/April 2023 - 139
Food Protection Trends - March/April 2023 - 140
Food Protection Trends - March/April 2023 - 141
Food Protection Trends - March/April 2023 - 142
Food Protection Trends - March/April 2023 - 143
Food Protection Trends - March/April 2023 - Assessing Physical Attributes Associated with Implementation of Risk Management Practices among Small Strawberry Farms
Food Protection Trends - March/April 2023 - 145
Food Protection Trends - March/April 2023 - 146
Food Protection Trends - March/April 2023 - 147
Food Protection Trends - March/April 2023 - 148
Food Protection Trends - March/April 2023 - 149
Food Protection Trends - March/April 2023 - 150
Food Protection Trends - March/April 2023 - 151
Food Protection Trends - March/April 2023 - 152
Food Protection Trends - March/April 2023 - 153
Food Protection Trends - March/April 2023 - 154
Food Protection Trends - March/April 2023 - 155
Food Protection Trends - March/April 2023 - 156
Food Protection Trends - March/April 2023 - 157
Food Protection Trends - March/April 2023 - 158
Food Protection Trends - March/April 2023 - 159
Food Protection Trends - March/April 2023 - 160
Food Protection Trends - March/April 2023 - Evaluating Misinformation on YouTube about Washing Produce Before and During the COVID-19 Pandemic
Food Protection Trends - March/April 2023 - 162
Food Protection Trends - March/April 2023 - 163
Food Protection Trends - March/April 2023 - 164
Food Protection Trends - March/April 2023 - 165
Food Protection Trends - March/April 2023 - 166
Food Protection Trends - March/April 2023 - Minimally Processed Vegetables: Consumer Profile, Consumption Habits, and Perceptions of Microbiological Risk
Food Protection Trends - March/April 2023 - 168
Food Protection Trends - March/April 2023 - 169
Food Protection Trends - March/April 2023 - 170
Food Protection Trends - March/April 2023 - 171
Food Protection Trends - March/April 2023 - 172
Food Protection Trends - March/April 2023 - 173
Food Protection Trends - March/April 2023 - 174
Food Protection Trends - March/April 2023 - 175
Food Protection Trends - March/April 2023 - 176
Food Protection Trends - March/April 2023 - 177
Food Protection Trends - March/April 2023 - 178
Food Protection Trends - March/April 2023 - 179
Food Protection Trends - March/April 2023 - Beyond the Bio
Food Protection Trends - March/April 2023 - 181
Food Protection Trends - March/April 2023 - 182
Food Protection Trends - March/April 2023 - PDG Highlight
Food Protection Trends - March/April 2023 - 184
Food Protection Trends - March/April 2023 - 185
Food Protection Trends - March/April 2023 - 186
Food Protection Trends - March/April 2023 - 187
Food Protection Trends - March/April 2023 - Industry Products
Food Protection Trends - March/April 2023 - 189
Food Protection Trends - March/April 2023 - 190
Food Protection Trends - March/April 2023 - 191
Food Protection Trends - March/April 2023 - 192
Food Protection Trends - March/April 2023 - Letter to the Editor
Food Protection Trends - March/April 2023 - 194
Food Protection Trends - March/April 2023 - 195
Food Protection Trends - March/April 2023 - 196
Food Protection Trends - March/April 2023 - 197
Food Protection Trends - March/April 2023 - 198
Food Protection Trends - March/April 2023 - 199
Food Protection Trends - March/April 2023 - Coming Events
Food Protection Trends - March/April 2023 - Cover3
Food Protection Trends - March/April 2023 - Cover4
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