TABLE 3. Participant MPV consumption habits Behavior Consumed Yes No Consumption frequency Once per week 2-3 times per week 4-5 times per week Daily Every 15 days Once per month Do not consume but buy for the family Place of purchase Supermarket Grocery store Farmers' market Direct from producer Purchase frequency 1-2 times per week 3-4 times per week 5-6 times per week Daily Every 15 days Once per month Do not know Never Factors that encourage purchase Convenience and practicality Quick preparation Quality Reduction of waste Variety and availability Hygiene Cost vs. benefit Higher yield Healthier Trust and credibility Factors that limit purchase High price Lack of product High perishability 172 Food Protection Trends March/April N 685 825 131 238 85 86 85 54 6 560 357 126 27 384 46 8 6 148 66 17 3 533 347 246 190 178 172 153 138 71 38 455 184 135 % 45.4 54.6 19.1 34.7 12.4 12.6 12.4 7.9 0.9 81.8 52.1 18.4 3.9 56.1 6.7 1.2 0.9 21.6 9.6 2.5 0.4 77.8 50.7 35.9 27.7 26 25.1 22.3 20.1 10.4 5.5 66.4 26.9 19.7 Continued on next page.