Food Protection Trends - November/December 2024 - 459

IVAN PARKIN LECTURE
approaches to ensure that accurate information is not only accessible
but also resonates with the public. This means moving beyond
traditional methods and embracing strategies that consider how
people process information - both quickly and deeply.
By combining clear, emotionally resonant messages with the rigor of
scientific evidence, we can bridge the gap between knowledge and
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behavior, helping to safeguard public health in an age where the truth
is too often obscured by the noise of misinformation. It's not just
about presenting facts; it's about presenting them in a way that they
are understood, trusted, and acted upon. Only then can we effectively
combat the tide of Mis-Dis-Malinformation and protect the integrity of
food safety education.
November/December Food Protection Trends 459
Food Protection Trends - November/December 2024

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