Magnetics Business & Technology - Summer 2012 - (Page 13)

By ian m london p.enG, mBa, maRkeT developmenT & eneRGy advisoR • avalon RaRe meTals, inc. FEATURE ARTICLE Rare Earths & Corporate Social Responsibility So what does Corporate Social Respon- sary to be competitive, and 52 percent have permanently adopted sibility (CSR) have to do with rare earth sustainability on the management agenda. Almost one quarter of materials? The same question was recently respondents shared all three positive positions. raised and discussed at Magnetics 2012. There are other indications that there is a broadening adoption of Simply put, producers and applicators of sustainability underway. A survey of about a year ago (GreenBiz’s rare earths often tout the unique characteristics of rare earth-based fourth annual “State of Green Business 2011” report, Feb. 2011) inmaterials that are instrumental to making advanced CleanTech dicated that 89 percent of companies expected their investments in solutions available to the next generation. For example, a direct environmental affairs to be the same or larger in 2011 than in 2010. drive permanent magnet generator for a top capacity wind turbine requires in the order of 2,000 kg of neodymium-based magnet material. Therefore, wouldn’t you think it appropriate that rare earth companies also bring such benefits to the market in an environmentally and socially responsible manAcross any application, Magnet Applications™ and Bunting® ner? It stacks up for me. Magnetics Co. are teamed together to provide the magnetic technology solution you are seeking. CSR can be defined as “the way companies integrate social, environmental, and economic concerns into their values and operations in a transparOrlando, FL, March 13-14 Booth #503 ent and accountable manner.” A growing number of companies and organizations believe that CSR At Magnet Applications™ we have 50+ years is integral to long-term business growth and sucas an OEM Supplier of Magnets. Our years of cess, in addition to contributing to the sustainable experience in the manufacture and design of development of communities. The concept of CSR can be traced to Sustainable magnets and magnetic assemblies help you Development introduced by the Brundtland Resolve today’s tough design problems. port in 1987, when world leaders recognized that ‘Development must meet the needs of the present With complete design capabilites and flexible without compromising the ability of future generamanufacturing methods, Magnet Applications tions to meet their own needs.’ For the purpose of ™ is the ideal supplier. From selecting the right this discussion, I use the terms CSR and sustainmaterial, to developing the best manufacturing ability almost synonymously. method, to delivery, There is clearly a growing belief that responsible We’re your Total Magnet Solution. business approaches create long-term shareholder value by embracing opportunities and managing Visit MagnetApplications.com for all OEM risks derived from economic, environmental and magnet needs. social developments. CSR policies and practices can: improve the ability to identify risks and opAny Magnet, Quickly portunities, drive performance, improve economic In Stock, Ready to Ship performance, improve the ability to attract and retain quality people, help drive integration of Bunting Magnetics is the leader in off the shelf sustainability into governance and management magnets, and now we've made buying magnets practices, improve the ability to attract and retain online quicker, simpler and better. 1,000's of quality investors, suppliers, partners and custommagnets are available and can be shipped to ers, and provide organizations with a social license you within 24 hours! to operate. Just as the rare earth sector is emerging, so too Visit Bunting Magnetics Co. new website, is the growing expectation for solid CSR policies www.buymagnets.com. At BuyMagnets.com and practices. A recent survey conducted in 2010 you have easy access to product information, of some 3,000 worldwide executives (MIT Sloan live updates on your order and much more... and the Boston Consulting Group research report: “Sustainability: The ‘Embracers’ Seize AdvanMAGNET tage,” Feb. 2011) showed that: 33 percent of the APPLICATIONS ® respondents have made the case for sustainability, 800-232-4359 or 800-437-8890 or 57 percent indicated that sustainability is neces847-593-2060 (outside USA and Canada) 267-263-4801 (outside USA and Canada) The Magnet Experts ©2012 Bunting® Magnetics Co. BUNT-013112-1 www.MagneticsMagazine.com Summer 2012 • Magnetics Business & Technology 13 http://www.MagnetApplications.com http://www.buymagnets.com http://www.buymagnets.com http://www.BuyMagnets.com http://www.MagnetApplications.com http://www.MagneticsMagazine.com

Table of Contents for the Digital Edition of Magnetics Business & Technology - Summer 2012

Magnetics Business & Technology - Summer 2012
Editor's Choice
Injection Molded Magnets for Electrical Machines
The Process of Developing and Testing a New Transformer
Rare Earths & Corporate Social Responsibility
Research & Development
RE-use, RE-duce, RE-cycle, RE-place
Magnets • Materials • Measurement
Application • Component Developments
Industry News
Rare Earth Crisis Dissected: Securing the Future
Marketplace
Advertising Index
Spontaneous Thoughts: The End of Axial Pressing?

Magnetics Business & Technology - Summer 2012