Magnetics Business & Technology - January/February 2020 - 4

EDITOR'S CHOICE

YASA Rides Axial-Flux Motor Success with Fresh Funding and
Ferrari Deal
Volume 19, Issue 1
Editor & Publisher
David Webster
Contributing Editor
Dr. Stan Trout
Director of Operations and
Support Services
Ross Webster
Director of Sales and Content
Scott Webster
Design & Layout
Scott Webster

Ferrari's first hybrid will be powered by a YASA axial-flux electric motor
Riding high with 20 million Euros in fresh funding and a contract to power Ferrari's first
hybrid-electric automobile, English motor manufacturer YASA is gearing up for higher
production volume of its innovative axial-flux motors.
Based in Oxford, the company specializes in making axial-flux electric motors and controllers aimed at helping electrify automotive and aviation markets with both hybrid and pure
electric powertrains. Designed with a radically different magnetic configuration than traditional motors, axial-flux motors typically are lighter yet have high power and torque densities while using fewer magnets than a comparably rated motor. They are gaining favor with
many e-mobility manufacturers seeking to maximize power while reducing vehicle weight.
The new round of funding from its venture capital partners came in September. That news
followed an announcement in May that Ferrari is now in series production of its first evehicle, a hybrid-electric being powered by a customized axial-flux motor from YASA.

Administration
Marsha Grillo

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"This funding round is helping prepare the company to meet the rapidly increasing volume
of demand for our electric motors and controllers from our automotive customers," said
Chris Harris, CEO of YASA.
Ferrari's new hybrid-electric, the SF90
Stradale, was launched in May in Maranello, Italy. YASA has been working
closely with Ferrari over the past two
and a half years, developing a custom
version of its electric motor that meets
Ferrari's demanding performance specifications. The customized version in the
SF90 Stradale is highly compact with a
world-leading power density of 14kW/kg,
allowing Ferrari to deliver unparalleled vehicle performance whilst reducing vehicle
weight, said Harris. The motors will be
manufactured in YASA's production facility in Oxford.

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YASA axial-flux motor

4

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January/February 2020

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Magnetics Business & Technology - January/February 2020

Table of Contents for the Digital Edition of Magnetics Business & Technology - January/February 2020

Magnetics Business & Technology - January/February 2020
Contents
Editor’s Choice/ Features
Revolutionary Ferrite-Magnet Fault Current Limiter Graduates from Testing and Heads to Market
Continental Transforms Powertrain Division into Vitesco Technologies in Response to High-Growth Momentum to Electrification
Urban Mining Progresses in Pioneering Effort to Scale Up Rare-Earth Magnet Production from Recycled Magnets
Research & Development
Product News
Industry News
Marketplace/ Advertising Index
How Hall Effect Switches Enable Autonomous Vehicles
Tech Tips
Magnetics Business & Technology - January/February 2020 - Magnetics Business & Technology - January/February 2020
Magnetics Business & Technology - January/February 2020 - Cover2
Magnetics Business & Technology - January/February 2020 - Contents
Magnetics Business & Technology - January/February 2020 - Editor’s Choice/ Features
Magnetics Business & Technology - January/February 2020 - 5
Magnetics Business & Technology - January/February 2020 - Revolutionary Ferrite-Magnet Fault Current Limiter Graduates from Testing and Heads to Market
Magnetics Business & Technology - January/February 2020 - 7
Magnetics Business & Technology - January/February 2020 - 8
Magnetics Business & Technology - January/February 2020 - 9
Magnetics Business & Technology - January/February 2020 - Continental Transforms Powertrain Division into Vitesco Technologies in Response to High-Growth Momentum to Electrification
Magnetics Business & Technology - January/February 2020 - 11
Magnetics Business & Technology - January/February 2020 - 12
Magnetics Business & Technology - January/February 2020 - 13
Magnetics Business & Technology - January/February 2020 - Urban Mining Progresses in Pioneering Effort to Scale Up Rare-Earth Magnet Production from Recycled Magnets
Magnetics Business & Technology - January/February 2020 - 15
Magnetics Business & Technology - January/February 2020 - 16
Magnetics Business & Technology - January/February 2020 - 17
Magnetics Business & Technology - January/February 2020 - Research & Development
Magnetics Business & Technology - January/February 2020 - 19
Magnetics Business & Technology - January/February 2020 - Product News
Magnetics Business & Technology - January/February 2020 - 21
Magnetics Business & Technology - January/February 2020 - 22
Magnetics Business & Technology - January/February 2020 - 23
Magnetics Business & Technology - January/February 2020 - Industry News
Magnetics Business & Technology - January/February 2020 - 25
Magnetics Business & Technology - January/February 2020 - 26
Magnetics Business & Technology - January/February 2020 - 27
Magnetics Business & Technology - January/February 2020 - Marketplace/ Advertising Index
Magnetics Business & Technology - January/February 2020 - 29
Magnetics Business & Technology - January/February 2020 - Tech Tips
Magnetics Business & Technology - January/February 2020 - Cover3
Magnetics Business & Technology - January/February 2020 - Cover4
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