Magnetics Business & Technology - September/October 2021 - 10

FEATURE ARTICLE
Brainsway Poised to Grow Neurostimulation Market
" Coming on the heels of two other major
recent OCD coverage announcements, this
latest milestone is indicative of the strong
reimbursement momentum we are experiencing
in support of our Deep TMS treatment
for OCD. We will continue our work
to drive further positive coverage developments
in this important indication from additional
BCBS systems and other major health
plans, " said Christopher von Jako, CEO.
Christopher von
Jako, CEO of
Brainsway
Bolstered with $58 million in cash and piling up treatment
authorizations, medical device maker Brainsway is poised to
grow the market for magnetic-based neurostimulation to treat
a host of brain disorders such as obsessive-compulsion and
depression as well as smoking addiction. The authorizations
are coming from medical certification authorities and -- not be
overlooked -- insurance carriers.
Among a string of recent achievements, in June the company
received another authorization for insurance coverage of OCD
treatment using its Deep TMS transcranial magnetic stimulation
system, the latest one coming from Health Care Service Corporation.
An independent licensee of Blue Cross Blue Shield
Association and the fourth largest health insurance company in
America, HCSC covers approximately 17 million members.
Brainsway helmet and H7 coil for
OCD
Deep TMS, has been shown
to safely and effectively
alleviate the symptoms of
obsessive-compulsive disorder,
particularly those patients
who have not achieved
sufficient improvement from
traditional OCD treatment options.
The treatment utilizes
a magnetic field emitted by
BrainsWay's patented H7 coil
to directly reach broader and
deeper brain regions than its predecessors, regulating the neural
activity of brain structures associated with OCD, specifically
the anterior cingulate cortex and medial prefrontal cortex. A
peer-reviewed multicenter clinical study found Deep TMS to be
a highly effective OCD treatment, with more than one in three
treatment-resistant OCD patients achieving response, greatly
improving their quality of life. As a non-invasive procedure,
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Magnetics Business & Technology - September/October 2021

Table of Contents for the Digital Edition of Magnetics Business & Technology - September/October 2021

Magnetics Business & Technology - September/October 2021
Editor’s Choice/ Features
Reduced-Helium Magnets from Philips a Game-Changer in MRI Scanners
Driven by Global Pandemic, Magnetic Diagnostics Tools from Luminex Take Part in 98% Jump in Business
World’s Most Powerful Tidal Turbine Launched Offshore Scotland
Research & Development
Product News
Industry News
Events Calendar/ Advertising Index
Magnetic Levitation Studied at JPL for Moving Payloads Around the Moon
Visions
Magnetics Business & Technology - September/October 2021 - Magnetics Business & Technology - September/October 2021
Magnetics Business & Technology - September/October 2021 - Cover2
Magnetics Business & Technology - September/October 2021 - 3
Magnetics Business & Technology - September/October 2021 - Editor’s Choice/ Features
Magnetics Business & Technology - September/October 2021 - 5
Magnetics Business & Technology - September/October 2021 - Reduced-Helium Magnets from Philips a Game-Changer in MRI Scanners
Magnetics Business & Technology - September/October 2021 - 7
Magnetics Business & Technology - September/October 2021 - Driven by Global Pandemic, Magnetic Diagnostics Tools from Luminex Take Part in 98% Jump in Business
Magnetics Business & Technology - September/October 2021 - 9
Magnetics Business & Technology - September/October 2021 - 10
Magnetics Business & Technology - September/October 2021 - 11
Magnetics Business & Technology - September/October 2021 - 12
Magnetics Business & Technology - September/October 2021 - 13
Magnetics Business & Technology - September/October 2021 - 14
Magnetics Business & Technology - September/October 2021 - 15
Magnetics Business & Technology - September/October 2021 - World’s Most Powerful Tidal Turbine Launched Offshore Scotland
Magnetics Business & Technology - September/October 2021 - 17
Magnetics Business & Technology - September/October 2021 - Research & Development
Magnetics Business & Technology - September/October 2021 - 19
Magnetics Business & Technology - September/October 2021 - Product News
Magnetics Business & Technology - September/October 2021 - 21
Magnetics Business & Technology - September/October 2021 - 22
Magnetics Business & Technology - September/October 2021 - 23
Magnetics Business & Technology - September/October 2021 - 24
Magnetics Business & Technology - September/October 2021 - 25
Magnetics Business & Technology - September/October 2021 - Industry News
Magnetics Business & Technology - September/October 2021 - 27
Magnetics Business & Technology - September/October 2021 - 28
Magnetics Business & Technology - September/October 2021 - 29
Magnetics Business & Technology - September/October 2021 - 30
Magnetics Business & Technology - September/October 2021 - 31
Magnetics Business & Technology - September/October 2021 - Events Calendar/ Advertising Index
Magnetics Business & Technology - September/October 2021 - 33
Magnetics Business & Technology - September/October 2021 - Visions
Magnetics Business & Technology - September/October 2021 - Cover3
Magnetics Business & Technology - September/October 2021 - Cover4
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