Wine & Spirits - April 2018 - 62

HAPPINESS IS A THIN MARGIN

Call it the buy-more-and-save effect, but sommeliers are finding that it pays to make their lists affordable.

29th ANNUAL RESTAURANT POLL

Half Off on Sundays
On Sundays, I started giving half-off
every bottle of
wine. My thought
was, if you come
in and buy a bottle
over a hundred
dollars at half off,
there's a better
chance you'll come
in on a normal day
and buy it at full price. And it worked!
We sell a lot more high-end wines
now. Plus, the per-person sales are up.
And the staff gets to learn about the
more expensive wines on the list.
-Nicholas Brown, Kyma, Atlanta
Why Pay More for Red?
People are willing to spend a little
more money on reds than whites. Like
the Fourrier [Gevrey-Chambertin]:
We have a big allocation and we sold
a lot of that wine [at $175 a bottle].
And we keep selling it. Maybe people

Kyma,
Atlanta

WINE & SPIRITS

One Price for All
I knew that no
one who walked
in here was going
to spend $100
on wine, so we
changed the approach: There's one
price for white wines-$40-and one
price for red wines-$50. That's it.
In order to sell wine here, we're not
going to make margins that are typical. But we're going to make people
happy.
-Michael Roper, Hopleaf, Chicago

A Poke for Riesling
I created this page on the wine list called "Staff
Picks," getting the staff involved, having their say.
So, I wrote a blurb for the page, for the Clemens
Busch [the 2015 Mosel Riesling Trocken]: "You won't
believe this is riesling, it will take out the poke." Poke
is the number one menu item. [Chef Chow offers
a big-eye tuna poke with macadamia nuts, pickled
jalapeño and seaweed.] At $55 a bottle, it may not
matter that people are unfamiliar with the wine,
but they are looking for that price point and saying,
'Hey, we're getting the poke anyway..."
-Jin Ahn, Noreetuh, NYC

Noreetuh, NYC

62

are in a good mood because they had
a white to start and they are willing to
spend a bit more for the bottle of red.
There are plenty
of cheap options
on the list for a
red, from Jura
or from Beaujolais-Beaujolais
goes for between
$40 and $60 a
bottle. So many
people have heard only bad things
about Beaujolais, but I am always hoping to change their mind: The Sunier
Morgon, for the value, is such a great
wine. You pour it and you can see it on
their face; it was not what they were
expecting.
-Arnaud Tronche,
Racines, NYC

APRIL 2018

food photo of Noreetuh by Evan Sung; Steven Dilley by Briana Balducci

Half Off Happy Hour
We decided to
do half off on all
wine during happy
hour that's under
$100. So, we saw
by-the-bottle sales
increase at both
restaurants and I'm sure it's related to
that. -Steven Dilley, Bufalina, Austin

Bufalina,
Austin



Table of Contents for the Digital Edition of Wine & Spirits - April 2018

Contents
Wine & Spirits - April 2018 - Cover1
Wine & Spirits - April 2018 - Cover2
Wine & Spirits - April 2018 - 1
Wine & Spirits - April 2018 - 2
Wine & Spirits - April 2018 - 3
Wine & Spirits - April 2018 - 4
Wine & Spirits - April 2018 - Contents
Wine & Spirits - April 2018 - 6
Wine & Spirits - April 2018 - 7
Wine & Spirits - April 2018 - 8
Wine & Spirits - April 2018 - 9
Wine & Spirits - April 2018 - 10
Wine & Spirits - April 2018 - 11
Wine & Spirits - April 2018 - 12
Wine & Spirits - April 2018 - 13
Wine & Spirits - April 2018 - 14
Wine & Spirits - April 2018 - 15
Wine & Spirits - April 2018 - 16
Wine & Spirits - April 2018 - 17
Wine & Spirits - April 2018 - 18
Wine & Spirits - April 2018 - 19
Wine & Spirits - April 2018 - 20
Wine & Spirits - April 2018 - 21
Wine & Spirits - April 2018 - 22
Wine & Spirits - April 2018 - 23
Wine & Spirits - April 2018 - 24
Wine & Spirits - April 2018 - 25
Wine & Spirits - April 2018 - 26
Wine & Spirits - April 2018 - 27
Wine & Spirits - April 2018 - 28
Wine & Spirits - April 2018 - 29
Wine & Spirits - April 2018 - 30
Wine & Spirits - April 2018 - 31
Wine & Spirits - April 2018 - 32
Wine & Spirits - April 2018 - 33
Wine & Spirits - April 2018 - 34
Wine & Spirits - April 2018 - 35
Wine & Spirits - April 2018 - 36
Wine & Spirits - April 2018 - 37
Wine & Spirits - April 2018 - 38
Wine & Spirits - April 2018 - 39
Wine & Spirits - April 2018 - 40
Wine & Spirits - April 2018 - 41
Wine & Spirits - April 2018 - 42
Wine & Spirits - April 2018 - 43
Wine & Spirits - April 2018 - 44
Wine & Spirits - April 2018 - 45
Wine & Spirits - April 2018 - 46
Wine & Spirits - April 2018 - 47
Wine & Spirits - April 2018 - 48
Wine & Spirits - April 2018 - 49
Wine & Spirits - April 2018 - 50
Wine & Spirits - April 2018 - 51
Wine & Spirits - April 2018 - 52
Wine & Spirits - April 2018 - 53
Wine & Spirits - April 2018 - 54
Wine & Spirits - April 2018 - 55
Wine & Spirits - April 2018 - 56
Wine & Spirits - April 2018 - 57
Wine & Spirits - April 2018 - 58
Wine & Spirits - April 2018 - 59
Wine & Spirits - April 2018 - 60
Wine & Spirits - April 2018 - 61
Wine & Spirits - April 2018 - 62
Wine & Spirits - April 2018 - 63
Wine & Spirits - April 2018 - 64
Wine & Spirits - April 2018 - 65
Wine & Spirits - April 2018 - 66
Wine & Spirits - April 2018 - 67
Wine & Spirits - April 2018 - 68
Wine & Spirits - April 2018 - 69
Wine & Spirits - April 2018 - 70
Wine & Spirits - April 2018 - 71
Wine & Spirits - April 2018 - 72
Wine & Spirits - April 2018 - 73
Wine & Spirits - April 2018 - 74
Wine & Spirits - April 2018 - 75
Wine & Spirits - April 2018 - 76
Wine & Spirits - April 2018 - 77
Wine & Spirits - April 2018 - 78
Wine & Spirits - April 2018 - 79
Wine & Spirits - April 2018 - 80
Wine & Spirits - April 2018 - 81
Wine & Spirits - April 2018 - 82
Wine & Spirits - April 2018 - 83
Wine & Spirits - April 2018 - 84
Wine & Spirits - April 2018 - 85
Wine & Spirits - April 2018 - 86
Wine & Spirits - April 2018 - 87
Wine & Spirits - April 2018 - 88
Wine & Spirits - April 2018 - 89
Wine & Spirits - April 2018 - 90
Wine & Spirits - April 2018 - 91
Wine & Spirits - April 2018 - 92
Wine & Spirits - April 2018 - 93
Wine & Spirits - April 2018 - 94
Wine & Spirits - April 2018 - 95
Wine & Spirits - April 2018 - 96
Wine & Spirits - April 2018 - 97
Wine & Spirits - April 2018 - 98
Wine & Spirits - April 2018 - 99
Wine & Spirits - April 2018 - 100
Wine & Spirits - April 2018 - 101
Wine & Spirits - April 2018 - 102
Wine & Spirits - April 2018 - 103
Wine & Spirits - April 2018 - 104
Wine & Spirits - April 2018 - 105
Wine & Spirits - April 2018 - 106
Wine & Spirits - April 2018 - 107
Wine & Spirits - April 2018 - 108
Wine & Spirits - April 2018 - 109
Wine & Spirits - April 2018 - 110
Wine & Spirits - April 2018 - 111
Wine & Spirits - April 2018 - 112
Wine & Spirits - April 2018 - 113
Wine & Spirits - April 2018 - 114
Wine & Spirits - April 2018 - 115
Wine & Spirits - April 2018 - 116
Wine & Spirits - April 2018 - 117
Wine & Spirits - April 2018 - 118
Wine & Spirits - April 2018 - 119
Wine & Spirits - April 2018 - 120
Wine & Spirits - April 2018 - 121
Wine & Spirits - April 2018 - 122
Wine & Spirits - April 2018 - 123
Wine & Spirits - April 2018 - 124
Wine & Spirits - April 2018 - 125
Wine & Spirits - April 2018 - 126
Wine & Spirits - April 2018 - 127
Wine & Spirits - April 2018 - 128
Wine & Spirits - April 2018 - 129
Wine & Spirits - April 2018 - 130
Wine & Spirits - April 2018 - 131
Wine & Spirits - April 2018 - 132
Wine & Spirits - April 2018 - 133
Wine & Spirits - April 2018 - 134
Wine & Spirits - April 2018 - 135
Wine & Spirits - April 2018 - 136
Wine & Spirits - April 2018 - 137
Wine & Spirits - April 2018 - 138
Wine & Spirits - April 2018 - 139
Wine & Spirits - April 2018 - 140
Wine & Spirits - April 2018 - 141
Wine & Spirits - April 2018 - 142
Wine & Spirits - April 2018 - 143
Wine & Spirits - April 2018 - 144
Wine & Spirits - April 2018 - Cover3
Wine & Spirits - April 2018 - Cover4
https://www.nxtbook.com/nxtbooks/winespirits/2024spring
https://www.nxtbook.com/nxtbooks/winespirits/2023winter
https://www.nxtbook.com/nxtbooks/winespirits/2023fall
https://www.nxtbook.com/nxtbooks/winespirits/2023summer
https://www.nxtbook.com/nxtbooks/winespirits/2023spring
https://www.nxtbook.com/nxtbooks/winespirits/2022winter
https://www.nxtbook.com/nxtbooks/winespirits/2022fall
https://www.nxtbook.com/nxtbooks/winespirits/2022summer
https://www.nxtbook.com/nxtbooks/winespirits/2022spring
https://www.nxtbook.com/nxtbooks/winespirits/202112
https://www.nxtbook.com/nxtbooks/winespirits/2021winter
https://www.nxtbook.com/nxtbooks/winespirits/202110
https://www.nxtbook.com/nxtbooks/winespirits/202108
https://www.nxtbook.com/nxtbooks/winespirits/202106
https://www.nxtbook.com/nxtbooks/winespirits/202104
https://www.nxtbook.com/nxtbooks/winespirits/202102
https://www.nxtbook.com/nxtbooks/winespirits/202012
https://www.nxtbook.com/nxtbooks/winespirits/2020winter
https://www.nxtbook.com/nxtbooks/winespirits/202010
https://www.nxtbook.com/nxtbooks/winespirits/202008
https://www.nxtbook.com/nxtbooks/winespirits/202006
https://www.nxtbook.com/nxtbooks/winespirits/202004
https://www.nxtbook.com/nxtbooks/winespirits/202002
https://www.nxtbook.com/nxtbooks/winespirits/201912
https://www.nxtbook.com/nxtbooks/winespirits/201911
https://www.nxtbook.com/nxtbooks/winespirits/201910
https://www.nxtbook.com/nxtbooks/winespirits/201908
https://www.nxtbook.com/nxtbooks/winespirits/201906
https://www.nxtbook.com/nxtbooks/winespirits/201904
https://www.nxtbook.com/nxtbooks/winespirits/201902
https://www.nxtbook.com/nxtbooks/winespirits/201812
https://www.nxtbook.com/nxtbooks/winespirits/2018_winter
https://www.nxtbook.com/nxtbooks/winespirits/201810
https://www.nxtbook.com/nxtbooks/winespirits/201809
https://www.nxtbook.com/nxtbooks/winespirits/201808
https://www.nxtbook.com/nxtbooks/winespirits/201806
https://www.nxtbook.com/nxtbooks/winespirits/201804
https://www.nxtbook.com/nxtbooks/winespirits/201802
https://www.nxtbook.com/nxtbooks/winespirits/201712
https://www.nxtbook.com/nxtbooks/winespirits/2017winter
https://www.nxtbook.com/nxtbooks/winespirits/201710
https://www.nxtbook.com/nxtbooks/winespirits/201709
https://www.nxtbook.com/nxtbooks/winespirits/201708
https://www.nxtbook.com/nxtbooks/winespirits/201706
https://www.nxtbook.com/nxtbooks/winespirits/201704
https://www.nxtbook.com/nxtbooks/winespirits/201702
https://www.nxtbook.com/nxtbooks/winespirits/201612
https://www.nxtbook.com/nxtbooks/winespirits/2016winter
https://www.nxtbook.com/nxtbooks/winespirits/201610
https://www.nxtbook.com/nxtbooks/winespirits/2016fall
https://www.nxtbook.com/nxtbooks/winespirits/201608
https://www.nxtbook.com/nxtbooks/winespirits/201606
https://www.nxtbook.com/nxtbooks/winespirits/201604
https://www.nxtbook.com/nxtbooks/winespirits/201602
https://www.nxtbook.com/nxtbooks/winespirits/201512
https://www.nxtbook.com/nxtbooks/winespirits/2015winter
https://www.nxtbook.com/nxtbooks/winespirits/201510
https://www.nxtbook.com/nxtbooks/winespirits/2015fall
https://www.nxtbook.com/nxtbooks/winespirits/201508
https://www.nxtbook.com/nxtbooks/winespirits/201506
https://www.nxtbook.com/nxtbooks/winespirits/201504
https://www.nxtbook.com/nxtbooks/winespirits/201502
https://www.nxtbook.com/nxtbooks/winespirits/201412
https://www.nxtbook.com/nxtbooks/winespirits/2014winter
https://www.nxtbook.com/nxtbooks/winespirits/201410
https://www.nxtbook.com/nxtbooks/winespirits/2014fall
https://www.nxtbook.com/nxtbooks/winespirits/201408
https://www.nxtbook.com/nxtbooks/winespirits/201406
https://www.nxtbook.com/nxtbooks/winespirits/201404
https://www.nxtbook.com/nxtbooks/winespirits/201402
https://www.nxtbook.com/nxtbooks/winespirits/201312
https://www.nxtbook.com/nxtbooks/winespirits/2013winter
https://www.nxtbook.com/nxtbooks/winespirits/201310
https://www.nxtbook.com/nxtbooks/winespirits/2013fall
https://www.nxtbook.com/nxtbooks/winespirits/201308
https://www.nxtbook.com/nxtbooks/winespirits/201306
https://www.nxtbook.com/nxtbooks/winespirits/201304
https://www.nxtbook.com/nxtbooks/winespirits/201302
https://www.nxtbook.com/nxtbooks/winespirits/201212
https://www.nxtbook.com/nxtbooks/winespirits/2012winter
https://www.nxtbook.com/nxtbooks/winespirits/201210
https://www.nxtbook.com/nxtbooks/winespirits/fall2012
https://www.nxtbook.com/nxtbooks/winespirits/201208
https://www.nxtbook.com/nxtbooks/winespirits/201206
https://www.nxtbook.com/nxtbooks/winespirits/201204
https://www.nxtbook.com/nxtbooks/winespirits/201202
https://www.nxtbook.com/nxtbooks/winespirits/drm_test
https://www.nxtbook.com/nxtbooks/winespirits/201112
https://www.nxtbook.com/nxtbooks/winespirits/201110
https://www.nxtbookmedia.com