In Broadcast - December 2014 - 56

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 38 - DECEMBER 2014

N E W S

InREPLY

VSN Forges Complete Broadcast Links
VSN's CEO and President Jordi Utiel discusses the latest
breakthroughs, developing trends and international successes
in advanced broadcast infrastructure technology that his
company has achieved during 2014...

56

InBroadcast: How is your
company adapting to meet
customer demands?
Jordi Utiel: At VSN we are committed
with our customers' needs and
we continuously implement their
demands in our solutions, improving
our product features and adapting
them to our clients situation,
budget and strategy for the future.
In that sense, I can proudly say that
our sales, operations and support
teams are close to the clients,
always keeping all communication
channels open and responsive. Our
team has always an eye on the latest
developments of the market, in order
to identify and anticipate in which
direction customer's needs will go in
the near future so we can offer them
solutions that accurately meet their
demands. Our market knowledge
is nurtured from listening to our
clients and our R&D is continuously
working towards anticipating what
the industry will need in the next 12
to 18 months.
InB: What criteria are broadcasters
using to select products?
JU: First, producing and distributing
contents at any time, and from any
place, is the key to success for
the broadcast industry. The need
for more efficient workflows in a
cost effective way is one of the
broadcasters' main concerns. The
industry has changed a lot in the
past years and it was hard to see a

VSNEXPLORER MAM

business model for most of them in
the newest environments. However,
there is light at the end of the tunnel,
and those changes are converging
into a much more efficient way of
producing and distributing contents,
and a wide range of possibilities
to reach a larger audience
in a wide range of channels.
Secondly, Multimedia production
environments together with the
latest features in streaming and
other technologies (like the cloud)
call for a reduced complexity in
producing and distributing contents,
something that is highly boosted by
open standard formats and solutions,
in contrast of closed systems
that can only be updated and
integrated by a single manufacturer
or developer. At VSN we believe
every client should have the right
to choose not just a manufacturer
but what suits best its needs.
In conclusion, broadcasters
demand easy-to-use and intuitive
products and technology to help
them stop worrying about the
technical details and start focusing
on what they do best: create and
distribute high-quality contents.
InB: Which territories are showing
particular activity?
JU: VSN's international expansion
strategy is giving great results.
Our offices in Miami, Santiago de
Chile, Hong Kong and Dubai are
thriving with important projects

that are consolidating
VSN's presence in South
America, Middle East and
Asia. We are doing our best
to provide our clients in this areas
of interest with the best technology
and latest broadcast solutions. And
we are proud to say that the market
is responding very positively.
InB: Any product innovations
ahead that you can discuss?
JU: VSNEXPLORER, our Media &
Business Process Management
solution is incorporating the
most exciting technologies and
features to help our clients to
adapt to the increasing complexity
o f t h e b ro a d c a s t m a r k e t .
This is why this year we have
developed VSNEXPLORER
PAM, focused on production and
post-production environments;
VSNEXPLORER MAM, that offers
all the necessary tools for the
complete management of the media
lifecycle, such as advanced and
automatic cataloguing tools, and,
VSNEXPLORER BPM, adding an
orchestration layer which enables the
user to define business processes
in a simple and customisable way,
dramatically increasing the system's
potential and flexibility. Not to forget
our News & Live Production tools for
journalists, and our MCR Automation
& Distribution, whose functionalities
keep growing year after year.
Our roadmap is full of new and
exciting features that we will be
releasing next year (we have just
released and advanced OCR tool), I

VSNEXPLORER MAM

can't say much more about
it, but all our efforts are
aligned with our mission of enabling
our client to create and distribute
its content, from anywhere to any
platform at any time.
InB: Can you describe some of
your recent deployments?
JU: 2014 has been a great year for
VSN, in terms of sales, projects
and international events. We have
consolidated our presence in Brazil
with six installations (Cançao
Nova, Fish TV, Rede Minas, Rede
Massa, TVE Do Bahia and TV
Educativa do Porto Alegre) and
we have important projects in
Saudi Arabia (Saudia Airlines, who
uses our MAM, VSNEXPLORER,
for managing its audiovisual
contents), and Jordan (Roya TV).
Among others we have also
deployed the Asia-Pacific region,
where TVB Hong Kong uses a
fully redundant VSN system,
from the playout to the network
electronics, and Amarin TV and
Spring News from Thailand
have installed our technology
with an end-to-end solution.
These are only a few of our
growing list of clients, more than
1000 that rely on us year after year.
2014 has been extraordinary and
we are eager to keep it up and to
extend our reach even further.
InB: Thank you for taking time to
answer our questions.


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In Broadcast - December 2014

Table of Contents for the Digital Edition of In Broadcast - December 2014

In Broadcast - December 2014 - Intro
In Broadcast - December 2014 - Cover1
In Broadcast - December 2014 - Cover2
In Broadcast - December 2014 - 3
In Broadcast - December 2014 - 4
In Broadcast - December 2014 - 5
In Broadcast - December 2014 - 6
In Broadcast - December 2014 - 7
In Broadcast - December 2014 - 8
In Broadcast - December 2014 - 9
In Broadcast - December 2014 - 10
In Broadcast - December 2014 - 11
In Broadcast - December 2014 - 12
In Broadcast - December 2014 - 13
In Broadcast - December 2014 - 14
In Broadcast - December 2014 - 15
In Broadcast - December 2014 - 16
In Broadcast - December 2014 - 17
In Broadcast - December 2014 - 18
In Broadcast - December 2014 - 19
In Broadcast - December 2014 - 20
In Broadcast - December 2014 - 21
In Broadcast - December 2014 - 22
In Broadcast - December 2014 - 23
In Broadcast - December 2014 - 24
In Broadcast - December 2014 - 25
In Broadcast - December 2014 - 26
In Broadcast - December 2014 - 27
In Broadcast - December 2014 - 28
In Broadcast - December 2014 - 29
In Broadcast - December 2014 - 30
In Broadcast - December 2014 - 31
In Broadcast - December 2014 - 32
In Broadcast - December 2014 - 33
In Broadcast - December 2014 - 34
In Broadcast - December 2014 - 35
In Broadcast - December 2014 - 36
In Broadcast - December 2014 - 37
In Broadcast - December 2014 - 38
In Broadcast - December 2014 - 39
In Broadcast - December 2014 - 40
In Broadcast - December 2014 - 41
In Broadcast - December 2014 - 42
In Broadcast - December 2014 - 43
In Broadcast - December 2014 - 44
In Broadcast - December 2014 - 45
In Broadcast - December 2014 - 46
In Broadcast - December 2014 - 47
In Broadcast - December 2014 - 48
In Broadcast - December 2014 - 49
In Broadcast - December 2014 - 50
In Broadcast - December 2014 - 51
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In Broadcast - December 2014 - 53
In Broadcast - December 2014 - 54
In Broadcast - December 2014 - 55
In Broadcast - December 2014 - 56
In Broadcast - December 2014 - 57
In Broadcast - December 2014 - 58
In Broadcast - December 2014 - 59
In Broadcast - December 2014 - 60
In Broadcast - December 2014 - 61
In Broadcast - December 2014 - 62
In Broadcast - December 2014 - 63
In Broadcast - December 2014 - 64
In Broadcast - December 2014 - 65
In Broadcast - December 2014 - 66
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In Broadcast - December 2014 - 68
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In Broadcast - December 2014 - 78
In Broadcast - December 2014 - S1
In Broadcast - December 2014 - S2
In Broadcast - December 2014 - S3
In Broadcast - December 2014 - S4
In Broadcast - December 2014 - S5
In Broadcast - December 2014 - S6
In Broadcast - December 2014 - S7
In Broadcast - December 2014 - S8
In Broadcast - December 2014 - S9
In Broadcast - December 2014 - S10
In Broadcast - December 2014 - S11
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
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