In Broadcast - January 2015 - 56

56

www.inbroadcast.com | Vol: 5 - Issue 1 | January 2015

InMedia

OTT Shows Promise cont'd...
CBS News app for Windows 8/8.1
and Windows Phone 8/8.1 available
through the Windows Store and
Windows Phone Store. CBSN will also
be available on the CBS News apps for
Android and other platforms.
The CBSN OTT network features
a 60-minute format delivering live,
updated news content from 9:00 am
- midnight ET every weekday, and it
takes advantage of the interactivity
of digital platforms through a video
player and on-screen interface. It
gives viewers the full flexibility within
each hour to control what they watch
and when they watch it via PVR-like
functionality that allows them to watch
previous segments and jump back
into live programming seamlessly and
across devices.
Dish Network and Verizon are
also said to be developing their own
respective OTT offerings.
À La Carte Cost
Another hurdle to widespread OTT
adoption: giving consumers the ability
to buy channels individually would
leave little incentive for a subscriber
to keep a pay-TV package with a

distributor, so that revenue could
essentially evaporate. This is perhaps
the operators' biggest fear. It might
not be that good for subscribers either.
In fact, many are saying it could also
cause household rates to increase
significantly. For example, ESPN now
costs a subscriber about US$6 per
month. If OTT were to take off in a big
way, that same channel would cost
about US$30 per month, according to
several industry analysts.
In
addition,
having
grown
accustomed to a single monthly bill,
many of these same analysts say
consumers won't like having to pay
four and five separate bills to separate
companies to get exclusive content.
Then there's the issue of content
security and protecting against
piracy with so many different ways
for consumers to gain access to
multi-screen service delivery. Many
operators have publically stated
their preference for HTTP Live
Streaming (HLS) with enhanced rights
management or basic encryption, over
competitors like Adobe Flash Access or
Microsoft PlayReady for distributing
OTT video.

An example of an easy to deploy OTT infrastructure from SmartLabs

Primetime OTT
So to say that OTT has a clear path
to success is a huge underestimation
of the list of concerns and technical
problems facing content owners and
distributors. However, the potential
benefits are what are driving the OTT
frenzy the industry currently finds
itself in. Over the air broadcasters
won't be delivering 4K video any time
soon, but thanks to its IP-enabled
content delivery strategy, and a heavy
dose of compression, Netflix is doing it.
No one's making money, to any real
extent, but the battle lines are being

drawn each and every day. When
the dust cloud settles, we'll all have
a better understanding of when OTT
makes sense and to whom.
Like it or not, pure-play OTT services
from pay-TV operators that give
non-traditional (broadband only)
customers the chance to subscribe
to services on low-cost and low
commitment packages are going to
become a major feature of the TV
landscape. The use of the Internet as a
delivery infrastructure has made it all
possible. The industry is hoping that
meaningful revenue will follow soon.

Animated Illumination
Entertainment Deploys
Adder Technology
A

The IP-based KVM switching solution
from Adder Technology

AdderLink Infinity IP-based KVM

dder Technology, an industry
leader in high performance
Keyboard, Video and Mouse (KVM)
products, has announced that booming
animation
company
Illumination
Entertainment has deployed the
AdderLink Infinity IP-based KVM to help
address their increase in production
due in part to the enormous success of
the Despicable Me franchise.
Illumination Entertainment needed
to rapidly expand its production
capacity, which created the need for
shared resources at the company.

Additional edit bays came online, and
there was a greater need for editors to
be able to quickly swap in and out of
the review suite for dailies.
After
researching
the
KVM
options available on the market to
address their problem, Illumination
Entertainment looked to Adder to
address their connectivity challenges.
"Using the AdderLink Infinity
products, our editors are now able to
setup for dailies or a review session
on their Avid systems in their edit
bay and then bring up that system in
the review suite without interrupting
any other sessions," said Joe Stevano,
Illumination
Entertainment,
IT
Director. "Adding Adder's digital KVM
switching solution to our editorial
infrastructure has given us increased
flexibility in working on multiple
productions."

"The post production environment
has always been an ideal environment
for the deployment of our IP-based
high performance KVM solutions,"
said Tim Conway, Vice President,
Adder Corp. "We are pleased to
have worked with the Illumination
Entertainment team and succeeded in
addressing their workflow challenges.
The AdderLink Infinity solution also
positions the company for future
scalability and upgradability in
production capacity."

"Adder's digital KVM

switching solution...
has given us increased
flexibility in working on
multiple productions"
Joe Stevano


http://www.inbroadcast.com https://www.youtube.com/watch?feature=player_detailpage&v=jHZUj4R78R8

In Broadcast - January 2015

Table of Contents for the Digital Edition of In Broadcast - January 2015

In Broadcast - January 2015 - Intro
In Broadcast - January 2015 - Cover1
In Broadcast - January 2015 - Cover2
In Broadcast - January 2015 - 3
In Broadcast - January 2015 - 4
In Broadcast - January 2015 - 5
In Broadcast - January 2015 - 6
In Broadcast - January 2015 - 7
In Broadcast - January 2015 - 8
In Broadcast - January 2015 - 9
In Broadcast - January 2015 - 10
In Broadcast - January 2015 - 11
In Broadcast - January 2015 - 12
In Broadcast - January 2015 - 13
In Broadcast - January 2015 - 14
In Broadcast - January 2015 - 15
In Broadcast - January 2015 - 16
In Broadcast - January 2015 - 17
In Broadcast - January 2015 - 18
In Broadcast - January 2015 - 19
In Broadcast - January 2015 - 20
In Broadcast - January 2015 - 21
In Broadcast - January 2015 - 22
In Broadcast - January 2015 - 23
In Broadcast - January 2015 - 24
In Broadcast - January 2015 - 25
In Broadcast - January 2015 - 26
In Broadcast - January 2015 - 27
In Broadcast - January 2015 - 28
In Broadcast - January 2015 - 29
In Broadcast - January 2015 - 30
In Broadcast - January 2015 - 31
In Broadcast - January 2015 - 32
In Broadcast - January 2015 - 33
In Broadcast - January 2015 - 34
In Broadcast - January 2015 - 35
In Broadcast - January 2015 - 36
In Broadcast - January 2015 - 37
In Broadcast - January 2015 - 38
In Broadcast - January 2015 - 39
In Broadcast - January 2015 - 40
In Broadcast - January 2015 - 41
In Broadcast - January 2015 - 42
In Broadcast - January 2015 - 43
In Broadcast - January 2015 - 44
In Broadcast - January 2015 - 45
In Broadcast - January 2015 - 46
In Broadcast - January 2015 - 47
In Broadcast - January 2015 - 48
In Broadcast - January 2015 - 49
In Broadcast - January 2015 - 50
In Broadcast - January 2015 - 51
In Broadcast - January 2015 - 52
In Broadcast - January 2015 - 53
In Broadcast - January 2015 - 54
In Broadcast - January 2015 - 55
In Broadcast - January 2015 - 56
In Broadcast - January 2015 - 57
In Broadcast - January 2015 - 58
In Broadcast - January 2015 - 59
In Broadcast - January 2015 - 60
In Broadcast - January 2015 - 61
In Broadcast - January 2015 - 62
In Broadcast - January 2015 - 63
In Broadcast - January 2015 - 64
In Broadcast - January 2015 - 65
In Broadcast - January 2015 - 66
In Broadcast - January 2015 - 67
In Broadcast - January 2015 - 68
In Broadcast - January 2015 - 69
In Broadcast - January 2015 - 70
In Broadcast - January 2015 - 71
In Broadcast - January 2015 - 72
In Broadcast - January 2015 - 73
In Broadcast - January 2015 - 74
In Broadcast - January 2015 - 75
In Broadcast - January 2015 - 76
In Broadcast - January 2015 - 77
In Broadcast - January 2015 - 78
In Broadcast - January 2015 - 79
In Broadcast - January 2015 - 80
In Broadcast - January 2015 - 81
In Broadcast - January 2015 - 82
In Broadcast - January 2015 - 83
In Broadcast - January 2015 - S1
In Broadcast - January 2015 - S2
In Broadcast - January 2015 - S3
In Broadcast - January 2015 - S4
In Broadcast - January 2015 - S5
In Broadcast - January 2015 - S6
In Broadcast - January 2015 - S7
In Broadcast - January 2015 - S8
In Broadcast - January 2015 - S9
In Broadcast - January 2015 - S10
In Broadcast - January 2015 - S11
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
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