In Broadcast - February 2015 - 50

50

www.inbroadcast.com | Vol: 5 - Issue 2 | February 2015

InPreview

CABSAT 2015:
Drives Industry Growth
The MENA media market is expected to grow from
US$16bn in 2014 to US$24bn in 2019...

C

ABSAT 2015, the leading platform
for the broadcast, production,
content delivery, digital media and
satellite sectors across the Middle
East, Africa and South Asia (MEASA),
will examine how global media
and entertainment organisations
are driving innovation into their
businesses and content offerings
amid the convergence of international
broadcast, film, production, internet,
telecom and consumer electronics
sectors.
The show, which runs from March
10 to 12 at Dubai World Trade
Centre (DWTC), will present three
days of disruptive trends delivering
transformational change to the region
via an exciting roster of new and
enhanced features.
These include specialist conferences
and training sessions, satellite talks,
the all-new Content Market Place
featuring MBC Group and Stargate
Studios, and an enlarged Content
Delivery Hub - a key attraction for
exhibitors specialising in anywhere
and everywhere connected content
platforms.
"With the total advertising spend
in entertainment and media across
the Middle East and Africa due to
increase from US$43.5 billion in 2014
to US$65.9 billion in 2018, CABSAT
2015 provides a dedicated industry
platform for regional media companies
to absorb innovation-driven, bestpractice business strategies to
enhance their products for the benefit
of viewers and consumers," said Trixie
LohMirmand, Senior Vice President,

"CABSAT 2015 provides
a dedicated industry
platform for regional
media companies to
absorb innovationdriven, best-practice
business strategies..."
Trixie LohMirmand
DWTC

Exhibitions & Events Management,
DWTC.
"Research shows that emerging
markets are due to surpass established
markets in digital universe percentage
share by 2020. CABSAT is the number
one regional platform to connect live
content opportunities and enhance
collaboration
between
regional
and international content owners,
operators and distributors."
Conferences
With CABSAT 2015 due to welcome
more than 900 exhibitors from 60
countries, the show will boast an
expanded conference format featuring
the second annual CABSAT & NAB
Show Collaborative Conference and the
inaugural Middle East Post-Production
Conference.
The CABSAT & NAB Show
Collaborative Conference will be
opened by Corey Bridges - one of the
original directors who launched Netflix
in the USA, the Founder of Multiverse,
the CEO of Lifemap Solutions, and
a member of the Producers Guild
of America. He is also a former Vice
President of Marketing and CMO of
Hollywood visionary James Cameron's
firm CAMERON | PACE Group (CPG)
and an advisor on the board of South
by South West - a series of Texasbased film, interactive and music
festivals and conferences.
Bridges will use a keynote address
to highlight his experiences building
disruptive and innovative content
companies such as Netflix and James
Cameron's 3D technology company.
CABSAT and NAB Show, two of
the biggest industry show brands in
their field, have again collaborated
on a world-class electronic media
conference programme covering the
latest disruptive and converging trends
in all filmed entertainment and digital
media content, as well as connecting
live content opportunities across the
MEASA markets.
With a primary theme of Connecting
Live Content Opportunities, key
conference
highlights
include
presentations
by
international
heavyweights from entities such as

CABSAT 2015 expects more than 900 exhibitors from 60 countries

ESPN, NBA (National Basketball
Association), ITV UK, Huffington Post,
Creative Grid and Ericsson Media
Room amongst others.
The Middle East Post-Production
Conference will boast two full days
of world-class training presented
in partnership with Future Media
Concepts, Dubai Studio City and the
Dubai Film & TV Commission.
Delivered by certified instructors
for Apple, Adobe and Avid amongst
others, these valuable sessions include
tutorials on timelapse photography,
video compression, LOG and RAW
video, green screen production and
web video production strategies, as
well as technical guidance on various
software programmes.
Content Market Place
Elsewhere, the CABSAT Content
Market Place - a new dedicated
zone for creators, distributors and
broadcasters of filmed entertainment
content to showcase 'Pay-TV' and
'Free-to-Air' content offerings - will
showcase multiscreen and second
screen capabilities and associated
monetisation opportunities. Primarily
a content, distribution and exchange
platform, the Content Market Place
is aimed at MEASA's third party
channel suppliers including cable,
telco's, advertising agencies, satellite
content providers, 'pay-tv' and 'freeto-air' operators, and all international
broadcasters, TV channel owners and
content owners.
In addition to the raft of new
features, CABSAT 2015 will also include
enhanced offerings of features which

helped attract a record 12,632 visitors
to the 2014 event, including the GVF
Satellite HUB - held in partnership
with GVF - where senior level debates
on technical trends and major satellite
issues and challenges across the
Satellite industry will take place.
CABSAT Connect
Following a successful launch in 2014,
CABSAT Connect will return with more
than 500 senior executives meeting
industry peers and recognising top
industry players at the dedicated
evening network event, while the
CABSAT Global Meetings Programme
will offer an enhanced one-to-one
networking platform for all seniorlevel executives on the show floor.
The launch of a new mobile app will
allow executives more capacity to
search and schedule meetings with
the most relevant global and regional
companies before the show.
The Content Delivery Hub will be
expanded to a full hall in 2015 with
more than 60 exhibitors taking part
in three days of live discussions
relating to IPTV, OTT and online digital
platforms, solutions and services with
a supporting 'live connected' demo
theatre.
The Content Studio Hub and CABSAT
TV are also back to provide live
feeds, social media updates, on-site
interviews and daily event highlights
with 40+ global and regional speakers
and 900+ exhibitors, with dedicated
live interviews and news feeds being
broadcast directly from the show floor
across a network of screens and the
official CABSAT website.
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