In Broadcast - February 2015 - 66


66

www.inbroadcast.com | Vol: 5 - Issue 2 | February 2015

InForm

ICS Selects Amagi Localisation
T

okyo-based ITOCHU Cable Systems
has announced a partnership
with Amagi, a leader in cloud-based
TV broadcast infrastructure and
targeted advertising, offering overseas
distribution of Japanese TV content
through advanced cloud technologies.
ICS works with leading TV networks
in Japan to provide a distribution
platform for Japanese content in other
countries.
ICS General Manager Kenichi
Yamagata said: "Content licensing
and distribution across multiple
geographies can get quite complex.
In Amagi, we have found the perfect
content localisation platform that can
safeguard the interests of Japanese
content owners. Amagi's technology
solutions are highly innovative and
truly world class."
Amagi provides secure, reliable, and
flexible channel playout at a fraction of
traditional satellite broadcast costs.
Using cloud technologies, Amagi
enables both large and niche
broadcasters to not only operate
channels but to also localise content
without creating new satellite feeds.
Amagi has installations in more than

ten countries, and
holds patents in the
area of TV content
watermarking for geospecific localisation.
"Using
Amagi's
l o c a l i s a t i o n
platform
STORM,
our customers can
now
seamlessly
insert content for a
specific duration on
any satellite feed
in any country," he
said. "They can push
content to the cloud from a central
location and manage playlists as
required. This will give us the much
needed security, and control on the
content that our customers distribute
to foreign broadcasters."
Amagi Co-founder KA Srinivasan
said: "Amagi has deployed its STORM
platform in many countries to cater to
content licensing, viewer preferences,
and regulatory compliance challenges
for TV networks.
"ICS being the leading video system
integrator in Japan, we are very proud
to partner with them, and offer our

Amagi regional feed localisation

technology innovations and best-inclass TV broadcast platforms to their
customers."
ICS, an ITOCHU Group company, is a
video system integrator that leads the
broadcasting system market in Japan.
The company covers a wide range
of technology areas from noncompressed video to linear video
encoding and its broader distribution,
including OTT multi screens.
Many broadcasters, cable MSOs,
satellite service providers and Telcos
benefit from the system designed

configuration,
well-managed
installation and 24H7 support that ICS
provides.
Amagi's platform delivers targeted
TV content and advertising anywhere
across the globe.
Every month, it delivers and plays
out more than one million advertising
seconds and thousands of hours of
content for many leading broadcasters.
Its patented core technology
delivers new market access, content
localisation, and advertising revenue
streams for broadcasters.

Matrox HD Live
3D 'Assists' Surgery
D

r Rajesh Modi, Director of the
Akola Endoscopy Centre in
Maharashtra, India, relies on Matrox HD
technology to expand his teachings to
aspiring surgeons and gynaecologists
all over the world.

A Monarch HD video streaming and
recording appliance combined with
the Matrox MC-100 SDI-to-HDMI mini
converter assist with the distribution
of 3D video and audio of his daily

Dr Rajesh Modi's website

surgical procedures and to record
them for the facility's record keeping
and as future teaching material.
Students can view live streams of
his gynaecologic and endoscopic
procedures on www.drmodi.in and by
using the mobile app 'Dr Modi'.
Dr Modi is a frequent speaker at
medical conferences throughout India
and often leads training sessions
from the Akola Centre for surgeons
looking to increase their knowledge of
gynaecological endoscopy.
Previously, Dr Modi used three
separate products - two to handle the
streaming and one as the recorder - to
stream and record his daily operations.
"Irreplaceable" is the word he uses
now to describe Monarch HD's role for
his daily teaching and administrative
needs.
Dr Modi reports that data collection
for the large amount of surgical
work he conducts is of paramount
importance in terms of record

Matrox
Monarch HD
and Matrox
MC-100
combine
to enable
3D video
streaming

keeping, as well as providing highquality video for future lectures.
"There's no other option out there
that comes close to this in terms
of its dual use for recording and
streaming, while at different settings,
that does not compromise the quality
of the recording," he explained. "The
Monarch HD/MC-100 combination is
the only system that can convert two
SDI inputs into a single HDMI output,
and the HD recording it provides is
simply brilliant."
The compact design and intuitive
interface that lets users easily set
up, control and output streams using
any computer or mobile device with

a browser has simplified this process
and made portability much easier for
Dr Modi, which he said he particularly
appreciates as someone who's not a
full-time video professional.
Two outputs for the 3D endo camera
from the operating room provide lefteye and right-eye video signals which
are sent to the Matrox MC-100 and
multiplexed into one side-by-side HDMI
signal.
The HDMI signal is used as the source
for the Monarch HD which streams the
side-by-side video to a Flash Media
Server. Viewers tune into Dr Modi's
website to access the 3D content which
they watch on any 3D display.
http://www.inbroadcast.com http://www.amagi.com/ http://www.matrox.com/video/en/products/monarch_hd/ http://www.drmodi.in
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