In Broadcast - June 2015 - 34


34

www.inbroadcast.com | Vol: 5 - Issue 6 | June 2015

InStudio

Launches And Deals Announced
At CommunicAsia, EnterpriseIT
And BroadcastAsia 2015
Asia's leading infocomm technology and broadcasting industry event maintains
its position as platform of choice for companies to announce major launches
and partnerships...

R

ecently Marina Bay Sands
was abuzz with activity as
CommunicAsia2015, EnterpriseIT2015
and BroadcastAsia2015 brought the
movers and shakers of the infocomm
technology (ICT) and broadcasting
industry together under one roof.
Dell, Panasonic, Samsung and
Sony, household names renowned
for their consumer electronics chose
CommunicAsia,
EnterpriseIT
and
BroadcastAsia to announce major
launches in their B2B segments.
Panasonic, an exhibitor at both
CommunicAsia and BroadcastAsia,
announced seven new business
technology products and solutions for
the Asia Pacific markets. These include
the Toughpad FX-X1, a fully- rugged
5-inch tablet, the new AG-DVX200,
the world's first 4K integrated zoom
lens camcorder and the world's
lightest 4K+ 3-Chip DLPTM Laser
Projector alongside the latest in mobile
surveillance technology, Blu-Ray data
storage, and professional broadcast

BroadcastAsia 2015 showcased the
very latest in camera technology

Drone's proved particularly
popular at this year's show

video equipment.
"Asia Pacific is a fast-growing
dynamic marketplace, and presents
huge opportunities for Panasonic
across all our B2B business segments
from integrated solutions to audio
visual products," said Hiro Sakamoto,
Managing Director of Panasonic
System Solutions Asia Pacific. "Our
commitment to delivering total
end-to- end solutions in the region
is an integral part of our growth
strategy. CommunicAsia2015 and
BroadcastAsia2015 was an ideal
platform for us to launch new products
and solutions for the Asia Pacific
markets as part of our commitment to
strengthen our B2B business."
At CommunicAsia, Dell launched its
new Internet of Things Gateway, while
at BroadcastAsia, Samsung unveiled
the world's first low temperature video
wall, and Sony - their new HXR-NX100
professional camcorder.
Handset makers Huawei, PHICOMM
and RugGear also launched their
flagships P8, P660 and GranTour
Series - RG730 respectively at
CommunicAsia.
"CommunicAsia, EnterpriseIT and
BroadcastAsia are cornerstone events
in the Asia Pacific ICT and broadcasting
industries. With experts and decisionmakers from a wide range of fields,
the events provide an important Asian
platform for companies and industry
leaders alike to announce new, bestof-breed launches, and deliver key
announcements that not only signal
a pivotal shift in how enterprises
are embracing technology in the
way business is conducted, it also
demonstrates clearly how technology
has become indispensable in the
new generation of business growth
strategies. We continuously aspire
to deliver great, if not better, quality
events as countries and regions make
further inroads in their smart cities'
journeys towards a hyper-connected
digital world," said Lindy Wee, Chief
Executive and Event Organiser,
Singapore Exhibition Services.

Dr. Yaacob Ibrahim, Minister for
Communications and Information
announced at the opening ceremony
of CommunicAsia, EnterpriseIT and
BroadcastAsia that Singapore has
entered the "build" phase of its Smart
Nation initiative.
Shifts In Broadcasting Economics
With consumers increasingly taking
control of where and when they want
to access content, BroadcastAsia2015
responded by bringing together the
latest in OTT and 4K technology, Media
Asset Management (MAM) and video
analytics.
ARRIS, a global innovator in IP,
video and broadband technology,
gave BroadcastAsia attendees
an
exclusive first look of its 2015
Consumer Entertainment Index. It is
one of the only global studies of its
kind undertaken annually that looks at
the evolution of entertainment through
the lens of consumer engagement with
content, connected devices, and each
other.
"At BroadcastAsia2015, we shared a
first look of the findings of our ARRIS
Consumer Entertainment Index. This
event provided the perfect platform
for us to talk about the evolving trends
of consumers from across APAC.
This year's study revealed that while
consumers' consumption habits are
changing, there are many frustrations,
such as challenges with streaming and
Wi-Fi connectivity, and experiencing
quality mobile TV content through
cellular and mobile Wi-Fi streaming
services," said Tim Gropp, Senior
Vice President, Sales, Asia Pacific,
ARRIS. "Understanding their concerns
present significant opportunities for
service providers. Beyond addressing
these issues, businesses can look at
developing new and differentiated
offerings that would be most relevant
to viewers."
Best Practices And Growth Potential
More than 1,000 industry leaders
and professionals gathered at

CommunicAsia2015
Summit,
BroadcastAsia2015
International
Conference and the Creative Content
Production Conference to discuss
latest ICT trends, fundamental shifts
in broadcasting economics and digital
media challenges.
"BroadcastAsia2015
International
Conference was a good combination
of both technical and commercial
aspects of cloud and virtualisation,
as it applies to all video applications.
Attendees were a good balance
between IT, enterprises and those
with broadcast experience," said Ian
Trow, BroadcastAsia2015 International
Conference speaker, and Senior
Director of Emerging Technology and
Strategy at Harmonic.
"The social TV and second screen
track was absolutely outstanding this
year. 2014 and 2015 has seen some
of the biggest changes in OTT, social
media and the second screen and our
panelists and speakers represented
all different parts of the business.
From gamification to analytics and
video, this year's BroadcastAsia was
truly enlightening when it came to
understand the future of TV," said
BroadcastAsia2015
delegate
and
Senior Vice President of the Shorty
Awards & Muck Rack, Natan Edelsburg.
"The
session
was
especially
enlightening in terms of service
providers' business plans to leverage
convergence to deliver cross platform
services that are engaging to
customers," said Yuvarami T, Director,
Media Development Authority, a
CommunicAsia2015 Summit delegate.
More than 48,000 attendees
from 101 countries and regions,
including visitors, exhibiting staff,
conference speakers and delegates,
and members of media, got to witness
at CommunicAsia, EnterpriseIT and
BroadcastAsia how technology could
be harnessed to better connect
cities, governments, enterprises and
consumers.
The event will return to Marina Bay
Sands on 31 May - 3 June 2016.
http://www.inbroadcast.com http://www.broadcast-asia.com/ http://www.broadcast-asia.com/
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