In Broadcast - July 2015 - 40

www.inbroadcast.com | Vol: 5 - Issue 7 | July 2015

InMedia

Breaking The MAM Barrier
Julian Fernandez, Tedial's Solutions Director, discusses developments in MAM technology...

ptimal
media
management
requires an exceptionally well
integrated IT architecture. To maximise
the capabilities of the modern
broadcast facility, it's essential for
MAM technology providers to apply
precise IT technologies to broadcast
and media. By selecting the correct
media IT solutions architecture,
broadcasters can integrate their
entire business from acquisition and
production through to packaging and
delivery, enabling far more efficient
and cost-effective operations.
Traditional linear playout and
viewing on-demand has evolved more
quickly than many expected into the
concept of 'content everywhere' via
smart TVs, tablets, smart phones
and PCs, at least in digitally maturing
markets. To keep up with the pace of
this consumer behaviour, broadcasters
need to have a number of key
processes in place including multi-site,
multi-format, multi-platform delivery,
and increasingly media business
reporting. In turn, MAM systems have
evolved to manage users as well as
large amounts of content and related
media and additional data such as
audio languages, subtitles and EPG
information etc.
Broadcasters require media tools
that provide continuous access to
content throughout their business.
Removing the unnecessary, and at
times, overwhelming complexity,
caused by multiple workflow states,
wrappers and codecs etc. enables
easier discovery of related media. By
providing better tools, this complexity
is replaced by a logical view of the
content and workflow with direct
access to the different components for
validation: forms to easily select audio;
metadata enrichment for packaging
and delivery of content in the correct
format.
Broadcasters and global media
companies worldwide rely on Tedial's
unique media IT solutions to manage
their entire media workflow and to
cost-effectively reach new audiences
on every screen.
The launch of Tedial's award-winning
Evolution MAM earlier this Spring has
driven media management to a new
level by presenting a suite of scalable
and flexible Media IT software modules

that automates the preparation,
movement and distribution of media
internally and externally. Built as
a modern workflow engine with a
world class MAM tightly coupled to
it, Evolution makes media "workflow
aware", enabling customers to costeffectively increase their media
throughput to meet the needs of the
market where the consumption of
content is growing year-on-year at an
unprecedented speed.
Providing
advanced,
highperformance search and indexing tools
as standard, Tedial Evolution users can
easily surf and explore archives. They
also benefit from improved integration
between third-party business systems,
driving workflow for linear, VOD
and OTT services via a collaborative
working environment.
The platform incorporates new
GUI controls for any surface: MAC or
PC browser, tablet or smart phone,
and dramatically speeds up both
manual and automated workflows.
The new HTML5-based GUI keeps
frequently used tools accessible to
easily manage tasks, validate media
or monitor workflow status remotely.
The interface is fully customisable

for individual preferences or work
assignments, including metadata
views and screen configurations, with
an integrated activity monitor and
unified view of archives, workflows and
business processes.
Evolution's Search/Indexing engine
organises and searches media
collections and other object related
entities, and indexes sizable databases
using shared indexes. Descriptive
metadata is tagged automatically and
keywords are autocompleted. It offers
new methods to surf the MAM through
'departments' using 'Amazon.com'
style functionality.
Efficient content management is
also key for handling the different
media formats, versions and variations
required for new consumption models
in all linear and non-linear platforms.
Tedial Mediaset provides a logical
view of all related components (audio
languages, subtitles, attachments) that
can easily be delivered using profiles
in IMF, which define the elements
(CPL, Composition PlayList) and
transformations (Output Profile List)
required for each platform.
A true Object-Based Datamodel
manages group entities with a multi-

level classification schema based on
dynamic, changing relations. Entities
are logged as assets and categorised
as members of multiple entities,
according to user needs.
Day-to-day, Tedial's clients are able
to continuously expand and easily
re-configure their core media IT to
improve their overall media business
performance.
They are adding multi-site working
and continuously tuning their media
workflows using open industry
standard BPM tools. Working with
Tedial, customers are rapidly taking
control to proactively manage
their increasing content enrichment
workload and the media throughput
that is required to drive their multiplatform packaging for multi-screen
distribution and success.
Tedial continues to embrace global
industry trends with support for
media initiatives such as the UK Digital
Production Partnership DPP. Tedial
Evolution ensures that customers
can advance and develop their media
businesses by evolving with the
changes in media consumption and
providing real operational efficiency
and bottom line savings.
Tedial's headquarters

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Table of Contents for the Digital Edition of In Broadcast - July 2015