In Broadcast - November 2015 - 62


62

www.inbroadcast.com | Vol: 5 - Issue 11 | November 2015

InTech

A New Point Of View
For Sports Broadcast
By Ali Zarkesh,
VP Product Management

O

ver the past 50 years, and the
last decade in particular, the
broadcast industry has seen many
changes in the way live television is not
only produced, but consumed.
Today's viewers want the freedom
to watch what they want, when they
want to. A growing habit of binging on
TV shows for hours at a time has also
emerged, thanks to the proliferation of
video on demand services like Netflix.
This shift suggests that linear viewing
is out and 'catch up' is in. But when it
comes to live broadcasting, traditional
players still hold all the cards.
TV advertising remains the most
important revenue stream for
broadcasters. Yet during the past
few years its value has been eroded
across all areas, except live television.
Live sports, in particular, prove this
rule, and remain one of the most
important domains broadcasters have
access to. Here, they can guarantee a
large viewership by the very nature of
what's being shown, thereby drawing
the largest possible advertising spend.
Football is a particularly good example
of this, as UK rights to broadcast the
Premier League have nearly tripled to
£1.7 billion per season - representing
a big initial outlay for broadcasters,
granted, but also a big potential
reward given the sizeable viewership
on offer. Evidently there is still a
steady demand for live broadcasting,

but, while this growth looks initially
positive, increased competition from
online players has been a key factor
in the reason behind sports broadcast
rights becoming more expensive. As a
result, it has become more important
than ever for broadcasters to provide
the best possible experience around
live sporting events.
Fortunately, this is within reach.
Sports broadcasting is on the cusp of
a major shift, driven by the growing
use of portable camera equipment to
deliver point of view (POV) viewing
angles that resonate well with sports
enthusiasts. To keep live sports
exciting, viewers at home want access
to never-before-seen footage, helping
them to live the experience like never
before, which broadcasters are now
starting to provide. We've seen this
already around the NHL where a
player wearing a helmet cam can
give the viewer an entirely new way
to experience the action from an ice
hockey match - via a live feed direct
from the player's POV.
Advances in the design of wireless
cameras, and subsequently wireless
camera transmitters, are making this
possible. New smaller, lightweight
and ultra-portable equipment is
completely changing the face of live
sports broadcast. We're entering
an exciting era where we can soon
expect all members of a sports team
to be wearing these devices, giving
broadcasters more flexibility and
freedom than ever before when it
comes to relaying the best possible

camera angles to the viewer at
home. There's also potential that, in
time, viewers will be able to switch
between multiple camera angles at
will, watching live sports in the way
they want to, with a view of the match
that's unique to them.
POV cameras have been used
at other sporting events as well,
such as the Winter X Games held
in Colorado this February. GoPro
cameras were mounted to the
helmets of snowboarders, letting
viewers experience the "ride" as if
they themselves were on the board.
This new method of capturing the
most exciting camera angles from
sporting events has created a far
more immersive television viewing
experience, and is essential in helping
broadcasters to retain control of live
sports broadcasting.
Due to the need for more advanced
and higher quality coverage, live
sport is now one of the driving forces
behind the latest developments in
broadcast equipment. By its very
nature, live broadcast will always
demand reliability. There's no room
for error and high latency is simply
not acceptable. However, delivering
more exciting coverage through new
techniques like POV camera angles
depends on the use of wireless
equipment. Equipment manufacturers
have played a key role in developing
modular solutions that are both
adaptable and flexible, enabling
broadcasters to cope with these

changing needs without needing to
compromise on quality.
It's not just the viewer at home who
will benefit from the latest lightweight
and ultra-portable cameras and
transmitters. Another benefit is the
accurate analysis of play. Judges today
rely on two or three fixed camera
angles to determine a goal, but the
camera angle may be obscured by
other players and equipment. In the
US, the NHL has already rolled out the
'Goal Cam', a miniature camera and
video transmitter placed at the back
of the net with the perfect view of the
goal line. Less likely to be obscured by
players than previous camera angles,
this enables disputes to be resolved
faster and ensures a more accurate
play analysis overall.
Broadcasters can't stop the changing
habits of TV consumption, but they can
tune in to changing demands around
live broadcast. Only by providing
viewers with the best possible quality
and the best possible camera angles,
delivered without delay or glitches, will
broadcasters retain control over their
most profitable segment of the TV
market - live sports.


http://www.inbroadcast.com https://www.youtube.com/watch?v=KeU0J2_fLlg https://www.youtube.com/watch?v=KeU0J2_fLlg https://www.youtube.com/watch?v=KeU0J2_fLlg

Table of Contents for the Digital Edition of In Broadcast - November 2015

In This Issue
In Broadcast - November 2015 - Intro
In Broadcast - November 2015 - Cover1
In Broadcast - November 2015 - Cover2
In Broadcast - November 2015 - In This Issue
In Broadcast - November 2015 - 4
In Broadcast - November 2015 - 5
In Broadcast - November 2015 - 6
In Broadcast - November 2015 - 7
In Broadcast - November 2015 - 8
In Broadcast - November 2015 - 9
In Broadcast - November 2015 - 10
In Broadcast - November 2015 - 11
In Broadcast - November 2015 - 12
In Broadcast - November 2015 - 13
In Broadcast - November 2015 - 14
In Broadcast - November 2015 - 15
In Broadcast - November 2015 - 16
In Broadcast - November 2015 - 17
In Broadcast - November 2015 - 18
In Broadcast - November 2015 - 19
In Broadcast - November 2015 - 20
In Broadcast - November 2015 - 21
In Broadcast - November 2015 - 22
In Broadcast - November 2015 - 23
In Broadcast - November 2015 - 24
In Broadcast - November 2015 - 25
In Broadcast - November 2015 - 26
In Broadcast - November 2015 - 27
In Broadcast - November 2015 - 28
In Broadcast - November 2015 - 29
In Broadcast - November 2015 - 30
In Broadcast - November 2015 - 31
In Broadcast - November 2015 - 32
In Broadcast - November 2015 - 33
In Broadcast - November 2015 - 34
In Broadcast - November 2015 - 35
In Broadcast - November 2015 - 36
In Broadcast - November 2015 - 37
In Broadcast - November 2015 - 38
In Broadcast - November 2015 - 39
In Broadcast - November 2015 - 40
In Broadcast - November 2015 - 41
In Broadcast - November 2015 - 42
In Broadcast - November 2015 - 43
In Broadcast - November 2015 - 44
In Broadcast - November 2015 - 45
In Broadcast - November 2015 - 46
In Broadcast - November 2015 - 47
In Broadcast - November 2015 - 48
In Broadcast - November 2015 - 49
In Broadcast - November 2015 - 50
In Broadcast - November 2015 - 51
In Broadcast - November 2015 - 52
In Broadcast - November 2015 - 53
In Broadcast - November 2015 - 54
In Broadcast - November 2015 - 55
In Broadcast - November 2015 - 56
In Broadcast - November 2015 - 57
In Broadcast - November 2015 - 58
In Broadcast - November 2015 - 59
In Broadcast - November 2015 - 60
In Broadcast - November 2015 - 61
In Broadcast - November 2015 - 62
In Broadcast - November 2015 - 63
In Broadcast - November 2015 - 64
In Broadcast - November 2015 - 65
In Broadcast - November 2015 - 66
In Broadcast - November 2015 - 67
In Broadcast - November 2015 - 68
In Broadcast - November 2015 - 69
In Broadcast - November 2015 - 70
In Broadcast - November 2015 - 71
In Broadcast - November 2015 - 72
In Broadcast - November 2015 - 73
In Broadcast - November 2015 - 74
In Broadcast - November 2015 - 75
In Broadcast - November 2015 - 76
In Broadcast - November 2015 - 77
In Broadcast - November 2015 - 78
In Broadcast - November 2015 - 79
In Broadcast - November 2015 - 80
In Broadcast - November 2015 - Cover4
In Broadcast - November 2015 - S1
In Broadcast - November 2015 - S2
In Broadcast - November 2015 - S3
In Broadcast - November 2015 - S4
In Broadcast - November 2015 - S5
In Broadcast - November 2015 - S6
In Broadcast - November 2015 - S7
In Broadcast - November 2015 - S8
In Broadcast - November 2015 - S9
In Broadcast - November 2015 - S10
In Broadcast - November 2015 - S11
In Broadcast - November 2015 - S12
In Broadcast - November 2015 - S13
In Broadcast - November 2015 - S14
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com