In Broadcast - December 2015 - 53


53

www.inbroadcast.com | Vol: 5 - Issue 12 | December 2015

InUSA

Virtual Reality Smells
Like 3DTV

Google is one company that
is pairing inexpensive VR
viewers with smartphones
for a highly personal,
immersive experience

Contributing Editor Michael Grotticelli looks
at the trends in Virtual Reality production
and the content display technology...

W

e've all been hearing a lot lately
about virtual reality devices
that display full 360-degree views
of computer-generated images that,
when stitched together electronically,
create an immersive experience for
the person wearing special goggles
that envelope the user in this VR world.
This, in turn, provides the user with a
"realistic sense of depth". You feel like
you are actually in the environment.
Having to wear special goggles? A
realistic sense of depth? Where have
we heard that before?
The early days of the latest iteration
of 3DTV were filled with promise, and
the burden of having to wear special
glasses to see the 3D effects correctly.
Again, the effects are cool, but having
to wear special glasses: not so much.
Consumers like a good gimmick, but
they only have so much patience to
stick with it. If I'm watching the latest
football game in 3D, by mid-game I'm
ditching the glasses and flipping my
set to standard HD mode.
Even technology gurus like Facebook
CEO Mark Zuckerberg are hedging
their bets, even as other companies
like YouTube are launching new VR
features to its YouTube platform. Click
on the linked video on Fig.1 VR video
feature from YouTube to see a brief
discussion on the new VR video feature
from YouTube. Facebook plans to sell a
US$99 version of what it calls the Gear
VR mobile headset with Samsung this
holiday season and follow early next
year with a more expensive Oculus Rift
headset.

Hoping to bring virtual reality to
the masses, YouTube has launched
two VR features to its Android app for
smartphones that can be paired with
inexpensive Google Cardboard viewers
(there's that "special" viewing device
again).
YouTube is approaching VR from
two angles: new VR videos that
provide full, 360-degree views and the
conversion of existing YouTube videos
that deliver a VR-like experience.
For the latter, viewers must simply
select a new "Cardboard" option from
the watch page menu, and insert the
smartphone into the viewer.
Immersive View
VR is also being considered for new
coverage from remote locations.
Recently an ABC News reporter named
Alexander Marquardt, reported from
a war zone in the Syrian capital of
Damascus, giving viewers a more
encompassing view of what he was
seeing around him.
Marquardt used a special camera
from a company called Jaunt, based
in Palo Alto, California, which uses 24
lenses configured in a circular housing
to create a 360-degree stereoscopic
VR view.
Owing to the buzz surrounding VR
these days, Jaunt has raised over
US$100 million in funding from
major media organisations like the
Walt Disney Company and others.
Representatives said with the Jaunt
One camera, every point in space has
at least three lenses focused on it.

VR video feature from YouTube

Jaunt Neo
prototype camera

That's how they create a virtual world
from real world images.
The Jaunt camera also uses a
"tetrahedral"
microphone
with
four capsules that capture audio
impulses from every direction. Scott
Broock, Vice President of Content for
Jaunt, said that such a specialised
microphone is "important when you
record life-like audio in the 3D. It has
to have the same direction as the
visuals or you don't get the immersion
effect."
And there are other prototypes
being tested in the market for such
applications as sports viewing and
gaming.
Getting back to Facebook CEO
Zuckerberg, in a conference call with
reporters in early November, he said
that he doesn't expect virtual reality
to catch on like wildfire right away. It
will take some time. That being said,
in 2014 Facebook did acquire Oculus
VR, a gaming platform that continues
to expand into other areas, for US$2
billion.
"Virtual reality has the potential to
be the next computing platform that
changes all of our lives," he said. "It's
important also to recognize that this is
going to grow slowly, like computers
and mobile phones when they first

arrived. So we're committed to Oculus
and virtual reality for the long-term."
One To Watch
It remains to be seen how popular
the technology gets, and what it's
used for, but the notion of wearing
special glasses has never worked in
the long run, so why should it work
now? Many feel pairing the technology
with smartphones will help with
adoption, making the experience a
highly personal one, not something
you'd watch on a large screen, like
stereoscopic 3D before it.
Of course VR content, or the lack
thereof, is another hurdle that must
be overcome in order for these
participating companies to achieve
financial success.
Much like 3DTV in the home,
consumers are not going to
wholeheartedly embrace a technology
unless there's something to watch.
To be fair, 3DTV and VR are being
marketed to the consumer in very
different ways, but many companies
are looking to VR as the next growth
opportunity. Now if only consumer
would jump on board... and quickly. It's
a technology in search of a solution,
and that looks (and smells) a lot like
3DTV.


http://www.inbroadcast.com https://www.google.com/get/cardboard/ https://www.youtube.com/watch?v=h-8UCEigYTI http://www.jauntvr.com/content/

Table of Contents for the Digital Edition of In Broadcast - December 2015

In Broadcast - December 2015 - Intro
In Broadcast - December 2015 - Cover1
In Broadcast - December 2015 - Cover2
In Broadcast - December 2015 - 3
In Broadcast - December 2015 - 4
In Broadcast - December 2015 - 5
In Broadcast - December 2015 - 6
In Broadcast - December 2015 - 7
In Broadcast - December 2015 - 8
In Broadcast - December 2015 - 9
In Broadcast - December 2015 - 10
In Broadcast - December 2015 - 11
In Broadcast - December 2015 - 12
In Broadcast - December 2015 - 13
In Broadcast - December 2015 - 14
In Broadcast - December 2015 - 15
In Broadcast - December 2015 - 16
In Broadcast - December 2015 - 17
In Broadcast - December 2015 - 18
In Broadcast - December 2015 - 19
In Broadcast - December 2015 - 20
In Broadcast - December 2015 - 21
In Broadcast - December 2015 - 22
In Broadcast - December 2015 - 23
In Broadcast - December 2015 - 24
In Broadcast - December 2015 - 25
In Broadcast - December 2015 - 26
In Broadcast - December 2015 - 27
In Broadcast - December 2015 - 28
In Broadcast - December 2015 - 29
In Broadcast - December 2015 - 30
In Broadcast - December 2015 - 31
In Broadcast - December 2015 - 32
In Broadcast - December 2015 - 33
In Broadcast - December 2015 - 34
In Broadcast - December 2015 - 35
In Broadcast - December 2015 - 36
In Broadcast - December 2015 - 37
In Broadcast - December 2015 - 38
In Broadcast - December 2015 - 39
In Broadcast - December 2015 - 40
In Broadcast - December 2015 - 41
In Broadcast - December 2015 - 42
In Broadcast - December 2015 - 43
In Broadcast - December 2015 - 44
In Broadcast - December 2015 - 45
In Broadcast - December 2015 - 46
In Broadcast - December 2015 - 47
In Broadcast - December 2015 - 48
In Broadcast - December 2015 - 49
In Broadcast - December 2015 - 50
In Broadcast - December 2015 - 51
In Broadcast - December 2015 - 52
In Broadcast - December 2015 - 53
In Broadcast - December 2015 - 54
In Broadcast - December 2015 - 55
In Broadcast - December 2015 - 56
In Broadcast - December 2015 - 57
In Broadcast - December 2015 - 58
In Broadcast - December 2015 - 59
In Broadcast - December 2015 - 60
In Broadcast - December 2015 - 61
In Broadcast - December 2015 - 62
In Broadcast - December 2015 - 63
In Broadcast - December 2015 - 64
In Broadcast - December 2015 - 65
In Broadcast - December 2015 - 66
In Broadcast - December 2015 - 67
In Broadcast - December 2015 - 68
In Broadcast - December 2015 - 69
In Broadcast - December 2015 - 70
In Broadcast - December 2015 - 71
In Broadcast - December 2015 - 72
In Broadcast - December 2015 - 73
In Broadcast - December 2015 - 74
In Broadcast - December 2015 - 75
In Broadcast - December 2015 - S1
In Broadcast - December 2015 - S2
In Broadcast - December 2015 - S3
In Broadcast - December 2015 - S4
In Broadcast - December 2015 - S5
In Broadcast - December 2015 - S6
In Broadcast - December 2015 - S7
In Broadcast - December 2015 - S8
In Broadcast - December 2015 - S9
In Broadcast - December 2015 - S10
In Broadcast - December 2015 - S11
In Broadcast - December 2015 - S12
In Broadcast - December 2015 - S13
In Broadcast - December 2015 - S14
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
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https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
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