In Broadcast - December 2015 - 64


64

www.inbroadcast.com | Vol: 5 - Issue 12 | December 2015

InMedia

Stream-Circle Rolls From Strength
To Strength
By Martin Junek, Stream-Circle

A

t IBC, Provys launched its
award-winning Stream-Circle, a
pioneering software solution designed
to allow new online TV channels to start
operations instantly, inexpensively and
with no capital expenditure.
Stream-Circle is a cloud service
for companies or organisations to
broadcast video content online in
a scheduled manner. This perfect
solution
permits
existing
TV
operators to increase the number
of channels, corporations and other
organisations to run their own TV, thus
communicating more effectively with
their target audience.
Stream-Circle comprises full HD or
even 4K video playout and graphics
automation engine; scheduling of
video, graphics and social-casting;
content management, internet media
streaming, and a web-based control
application. The solution provides

users with secure access to their
content uploaded in the cloud storage,
and to their online graphics, playout
schedules and playout control. StreamCircle simply combines traditional
linear broadcast planning with Internet
delivery at extremely low cost.
The IT and broadcasting industries
have somewhat differing objectives.
The broadcasting industry still enjoys
masses of viewers who "want to get
entertained" in the original passive TV
way - scheduled programmes served
up with published schedules. However
modern broadcast technology allows
the launch of many more channels
than ever before. So the broadcasters
create more channels holding a huge
amount of content. Additionally, they
also wish to hit the "tubeless people",
and compensate for shrinking earnings
by sharing incomes from the ever
growing Internet advertising sector.

Media flowchart of one Stream-Circle channel

On the other hand, the computerliterate
generations,
including
youngsters, are much busier than their
predecessors.
Arriving home in the evenings,
for them an endless choice of
entertainment is available, and
growing exponentially. But in all
honesty, who from this active
generation would schedule the
evening sequence of videos whilst
eating dinner? The most usual choice
would be to simply select a genre and
get passively entertained. Or maybe,
simply turn on some favourite audiovisual background to relieve the stress
of the day.
Our experience indicates that there

is a clear gap in the market to be filled
with a range of scheduled channels
streamed via Internet in a linear
manner. This is why Stream-Circle has
been developed as a new service for
those that need to cast their media
content or live video, enriched by
graphics, into the wild waters of the
Internet, while keeping control over
the content composition, timing, and
delivery.
At the viewer's end, revenue-earning
advertisements will mostly still have
to be tolerated, but with smoother
Stream-Circle programming compared
to the current brutal obtrusive formats
experienced when watching today's
usual Internet videos.

Boiler Room Partners With LiveU

L

iveU has formed a partnership
with global music event web
broadcaster Boiler Room.
The partnership is both promotional
and technical, with Boiler Room
deploying LiveU technology while also
promoting LiveU as a partner brand.
The deal is being overseen by LiveU's
UK partner Garland Partners Ltd.
Boiler Room first emerged in 2010
and has quickly established itself as
a cultural phenomenon in the online
music world. It streams live music
sessions from around the globe
to an audience of eager fans and
concentrates on bringing a true sense
of the event - specially arranged
by Boiler Room -
showcasing the band
or DJ, the music and
the atmosphere.
Larry Gale, Boiler
Room's
Head
of
Broadcast, said: "Boiler
Room is a community
- it fits somewhere
between television and
radio but we're trying
to do something that's

different to both. We are focused on
streaming the highest quality music
experience to our audience, and LiveU
ensures that we can do that, from
anywhere with 3G/4G signal."
Boiler Room selects its promotional
partners very carefully from a brand
suitability
perspective,
working
with key brands like Ray-Ban and
Ballantine's Whiskey.
From a technological standpoint,
Boiler Room is now using multiple
LU500 backpack units from LiveU
connected to LiveU Central, its unified
management platform, for easy
preview and remote control of the
units.
Ronen
Artman,
VP
Marketing, said: "It's very
impressive how quickly
Boiler Room has established
itself as such a strong brand
within the electronic and
general music scene.
"We are very pleased to
be partnering with them
on both these technical and
promotional levels, and we
LiveU
LU500 look forward to working

Boiler Room Event

together with them as they continue
their expansion."
Most events are streamed live, and
then looped for two or three days
before being offered via online VoD
access. Some events go straight to
VoD, usually due to DJ requirements or
filming logistics.
Gale added: "LiveU allows us to do
things now that we simply couldn't
do before. Five years previously, I
worked on a similar project to Boiler
Room and we were tied to venues
that had a decent internet connection.

Historically for us it's been very
difficult to bring artists to us; it's been
much easier for us to go to them.
Connectivity is often our biggest
challenge on location, as the venues
for our events have to be special. With
LiveU we can expand our reach and be
even more adventurous."
Boiler Room has offices in London,
New York and Berlin, and while a large
portion of its events are held in or near
those cities, it organises parties from
Japan to Mexico, Brazil to Australia
with new venues added regularly.
http://www.inbroadcast.com https://stream-circle.com/ https://boilerroom.tv/live/ https://youtu.be/qqsgYBhZF3o
Table of Contents for the Digital Edition of In Broadcast - December 2015
