In Broadcast - May 2019 - 62

62

www.inbroadcast.com | Vol: 9 - Issue 5 | May 2019

InStudio

MediaKind Powers High-Octane
Emmy Award Success
NASCAR Productions and PSSI Global Services have been honoured
with Technology & Engineering Emmy Awards...

M

ediaKind's media processing
solutions helped to play an
integral role in enabling NASCAR
Productions and PSSI Global Services to
win a Technology & Engineering Emmy
Award for 'Large Scale "At-Home"
Production for Live Sports with Minimal
On-Site Production Assets.'
The award, which was presented at
the NAB Show in Las Vegas, came in
recognition of NASCAR Productions
and PSSI Global Services' ability to
deliver larger, more complex athome productions through a range
of technological advancements which
remove the need for entire production
teams to be located at the event itself.
MediaKind CEO Angel Ruiz says: "The
production of large-scale live sporting
events demands a high quality and
reliable service, so that viewers
receive the best possible experience
on all their screens.
"This award is a testament to the
strength of our media processing
solutions and industry expertise in
enabling high quality video throughout
the production process, delivered with
maximum efficiency at reduced costs.
"We are proud to have collaborated in
this project with NASCAR Productions
and PSSI Global Services and help
them to realise a true feat of television
broadcast engineering excellence by
transforming large-scale at-home
production."
Live Event Production
Traditional productions of largescale live sporting events have been
challenged by the limitations of

PSSI Global Services specialises in
the coordination, production and
distribution of programming

technology and reduced resources.
Productions teams have often been
required to be present on-site in order
to receive and process a multitude
of live camera, audio and data feeds,
while
addressing
accompanying
issues such as shipping logistics,
setup and teardown time, staffing
travel, equipment failure, and overall
associated costs.
Through
the
deployment
of
MediaKind's compression technology,
which includes AVP2000 Contribution
Encoders and RX 8200 Professional
IRDs, PSSI Global Services and NASCAR
Productions have been able to simplify
the overall live event production
workflow and leverage the use of
advanced, complex equipment from a
permanent external facility.
Steve Stum, VP of Track Operations
and Technical Production, NASCAR
Productions, says: "To be recognised
by the National Academy of Television
Arts & Sciences with this prestigious
award
demonstrates
NASCAR's
ongoing commitment to innovation.

NASCAR Productions' work ranges from Emmy Award-winning television shows,
commercials, documentaries to short-form videos

Channelling the energy and power
of stock car racing

It's a testament to the diligent
work and great collaboration with
MediaKind in helping us reimagine
live-event production at NASCAR."
Media Processing Partnership
In early 2018, PSSI Global Services, in
partnership with NASCAR Productions,
utilised MediaKind's media processing
solutions to successfully conduct the
largest at-home production to date
for the Rolex 24 in Daytona, Florida.
The transmission from the event
back to NASCAR's headquarters in
Charlotte, North Carolina, included
28 video paths and 75 channels of
audio delivered synchronously for 32
consecutive hours, and was achieved
using just two transponders on a single
satellite, accessed via one antenna and
one solid-state amplifier.
Brian Nelles, Executive Vice President,
PSSI Global Services, says: "Receiving
this Emmy is a huge honour for all of
us at PSSI Global Services, and it is
the result of a tremendous amount of
hard work and dedication. Our team

invested countless hours alongside the
engineers at MediaKind in developing
this solution. Utilising the flexible
AVP encoding platform, we are able
to meet the expanding transmission
requirements for all of our clients'
large-scale at-home productions. We
couldn't be prouder of the results."
MediaKind
MediaKind's
advanced
media
processing technologies played a key
role in enabling PSSI Global Services
and NASCAR Production to maximise
data throughput and deliver higher
quality images with low latency.
The low-latency satellite path, as
well as the availability and quality
of fibre connectivity, provided the
production of return feeds for large
screens to take place onsite, driving
fan engagement and ensuring the
distribution for additional feeds on the
same low-latency return path.
MediaKind, a global leader of
media technology and services, was
established as a joint venture between
One Equity Partners and Ericsson.
The mission is to be the first choice
among service providers, operators,
content owners and broadcasters
looking
to
deliver
immersive
media experiences. Drawing on a
longstanding
industry
heritage,
MediaKind is driving next-generation
live and on-demand, mobile and
multiscreen media experiences for
everyone, everywhere.
The end-to-end portfolio of media
solutions includes Emmy awardwinning
video
compression
solutions for contribution and
direct-to-consumer video service
distribution; advertising and content
personalisation
solutions;
high
efficiency cloud DVR; and TV and video
delivery platforms.

"This award is a testament
to the strength of our
media processing solutions
and industry expertise in
enabling high quality video
throughout the production
process, delivered with
maximum efficiency
at reduced costs"
Angel Ruiz, MediaKind
http://www.inbroadcast.com http://www.mediakind.com http://www.pssiglobal.com http://productions.nascar.com/ http://productions.nascar.com/work/
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