In Broadcast - October 2019 - 21

www.inbroadcast.com | Vol: 9 - Issue 9 | October 2019

InAPAC

Anna Valley's Mixed Reality
Window On The World

V and entertainment technology
company, Anna Valley, is the
solution architect and technology
provider for the mixed reality "window
on the world" feature in ITV's Rugby
World Cup 2019 studio.
The studio in Maidstone is the base
from which the host broadcaster will
provide insight and analysis on the
Rugby World Cup 2019 tournament,
from the opening fixture on 20
September, through to the final on 2
November 2019.
ITV's Rugby World Cup 2019 studio
combines live-action, augmented
reality and mixed reality to provide
a dynamic and engaging studio
environment and the ITV Sport
team enlisted a group of broadcast
technology specialists, including Anna
Valley, to collaborate on the technical
design and delivery of the concept
according to their specifications.
The mixed reality "window on the
world" element of the set created by
Anna Valley uses high-resolution LED

screens to show an artistic impression
of a Japanese cityscape that responds
to on-set camera movements in the
same way that an actual panorama
view through a physical window would.
The AV specialists achieve this effect
by feeding positional data from Red
Spy trackers fixed to the live studio
cameras into a disguise server running
Notch software.

ITV Sport Rugby World Cup studio

The software then renders the
cityscape content from the perspective
of the cameras and feeds this back to
the LED display "window" in real-time.
Anna Valley is also providing in-set
lighting, studio floor projection and
static versions of the "window on the
world" concept at ITV's two satellite
studios in Japan.

ADTH Conista Go Powers
APAC Television Service

"ITV is the exclusive broadcasting
rights holder for the Rugby World Cup
2019 and millions of fans will be tuning
into our coverage of the tournament,
both on the pitch and from the studio,"
said ITV Sport technical director,
Roger Pearce. "The studio concept
and design play a critical part in our
RWC 2019 delivery and, as trusted ITV
technical partners, Anna Valley was a
natural choice to help us deliver our
mixed reality concept."
The ITV Sport team approached
Anna Valley for the RWC 2019 project
at the beginning of 2019 based on
Anna Valley being a preferred ITV
supplier, their track record on the
broadcaster's premier live shows and
their experience in delivering studio
solutions for sports shows across a
variety of channels.
The software required to deliver the
RWC 2019 solution has only just moved
out of Beta testing and Anna Valley's
technical
innovation
department
has run full mock-ups at both the
Maidstone studio and in Anna Valley's
demo space to ensure that this cuttingedge solution is broadcast-ready.

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http://www.inbroadcast.com https://annavalley.co.uk/ https://www.adth.com/

In Broadcast - October 2019

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