In Broadcast - November 2019 - 44

44

www.inbroadcast.com | Vol: 9 - Issue 10 | November 2019

InReply

Strategic Growth Success
For MultiDyne
MultiDyne Chief Operating Officer Bob McAlpine discusses the
company's products and services for its broadcast clients
and the ongoing realisation of the strategic action plan...
InBroadcast: How is your company
adapting to meet customer demands?
Bob McAlpine: MultiDyne set a
strategic growth plan in motion one
year ago under CEO Frank Jachetta,
all of which have been driven through
customer demand. We reviewed our
team, our markets and distribution,
and our product portfolio to determine
the best action plan for growth. This
includes stronger global sales and
marketing initiatives, diversification
of MultiDyne's fibre solution portfolio,
and active pursuit of acquisition
opportunities to gain talent and
increase product diversity.
MultiDyne added two very talented
professionals to the team in mid2019: Sebastian Mucha as Director
of
Business
Development
for
EMEA; and Kevin Dowd, Director of
Business Development for APAC.
Sebastian has a very strong technical
background, particularly with fibreoptic solutions from prior positions
as VP of Engineering at Telecast, and
subsequent technical positions within
GV. Kevin has lived in Hong Kong for
25 years and is very familiar with
MultiDyne products and the broader
Asia-Pacific customer base.
At IBC, MultiDyne announced the
acquisition of Toronto based Census
Digital, a designer and manufacturer
of audio monitors, a range of throw
down converter boxes called Nano-Brix
and select audio DA and conversion
openGear® cards. We are pleased to
confirm successes in all areas!
InB: What criteria are broadcasters
using to select products?
BMcA: MultiDyne has been in
business for 45 years and at the
forefront of fibre-optic product
innovation. The development for fibre
solutions continues to evolve for new
markets in production, sports and
digital cinema applications. MultiDyne's
knowledge and expertise in fibre
optic product solutions has evolved
providing confidence to broadcasters
requiring these types of solutions.
Our SilverBack line of camera-

back solutions now covers a wide
range including the recent launch of
our latest model, SilverBack V. The
SilverBack V provides a robust, fullbandwidth fibre-optic link between
any 12G, Quad-Link or Dual-Link 4K
camera and truck, control room or
"video village" position. We have
unique solutions to assist broadcasters
with signal distances, security, and
reliability.
MultiDyne's openGear partnership
gives all users of the openGear frame
and Dashboard GUI access to a wider
range of fibre transport options, video
and audio distribution and conversion
products, and HEVC encoding and
decoding
solutions.
Broadcasters
world-wide have embraced the
openGear initiative due to its highly
flexible and diverse modular approach
to supporting unique applications with
creative solutions.
InB: Which territories are showing
particular activity?
BMcA: We are seeing tremendous
opportunity in EMEA and APAC as
we establish a stronger presence in
these regions. MultiDyne's product
categories and local representation
provide quicker and stronger product
responses and quality designed
solutions.
MultiDyne has long been dominant
in North America and with the addition
of a Canadian office, our reach has
become stronger and more focused.
Michael Jordan, founding partner in
Census Digital and now Director of
Business Development for Census
products, will lead the team for
Canadian customer promotion.
MultiDyne also has the resources
of Ed Miley, US East Coast Sales
Manager, and Jesse Foster,
Director of West Coast Sales and
Products. MultiDyne's team of
product and sales specialists
gives customers technical support
and confidence in their design
directions, and our North American
business continues to benefit from
the strong US economy.

InB:
Any
product
innovations ahead that you
can discuss?
BMcA:
MultiDyne
has
product
innovations
underway as a strategic and
standard course of research
and development planning.
IP is the preferred direction
in our industry. MultiDyne
has tactically embraced IP in
recent years, and we continue
to develop our message
and value proposition for IP. We will
promote our strategy for this important
customer requirement as we approach
the 2020 NAB Show.
We also see SDI and fibre
requirements globally every day, with
a special focus on sports and digital
cinema. Our Census Digital acquisition
also has an evolutionary development
path. MultiDyne resources can now be
applied and with the help of founding
partner and audio engineer, Doug
Bascombe, we can add features and
benefits to the audio monitor line
as customer requirements dictate.
Our ability to reach new customers
has increased with product portfolio
expansion, and customer base gains.
InB: Can you describe some of your
recent deployments?
BMcA: Our VB line of selective signal
fibre solutions has been deployed
by NASA. The VB Series, Build a Box
provides a solution for any combination
of signal transport over fibre. Each
card's I/O can be sent or received over

Bob McAlpine,
Chief Operating Officer,
MultiDyne

its own disparate fibre, or all signals in
the box can be multiplexed onto just
one fibre.
Several sports stadiums have utilised
the HD-3521-GE (Gigabit Ethernet)
systems. The HD-3521 is the ideal fibre
link for POV cameras positioned around
stadiums, arenas and race tracks.
University football stadiums selected
the VF-9000, MultiDyne's versatile
1RU data and video high density fibre
optic transport platform. It has 18
optical I/O (9 or 18 SFP Ports) and
can be configured with up to 18 fullsize BNCs or 36 HD-BNCs. The system
also supports up to 9 1GbE optical
extensions and provides the user with
the option to handle SDI and LAN
signals in one frame.
MultiDyne has many customers who
use the Silverback camera back unit,
consolidating and transporting camera
signals over SM fibre or SMPTE cables.
Helping to extend signals long distance
for applications such as golf courses,
the SMPTE-HUT system is a universal
camera transceiver designed to free
cameras from the limitations of
hybrid cabling. Not only will you
achieve incredible transmission
distances, but you will also benefit
from the absence of RF, EMI and
grounding issues, faster set and
strike times and lighter OB Vans,
B-units and cable shipments.
InB: Thank you for taking the
time to answer our questions.
MultiDyne's CEO Frank Jachetta
at NAB Show New York 2019
http://www.inbroadcast.com https://www.multidyne.com https://www.youtube.com/watch?v=2TfxeCfZO8U&feature=youtu.be&list=PLUsTvrLiWZgtkCxujb7l-TcQUnFjLeCo9 https://www.youtube.com/watch?v=2TfxeCfZO8U&feature=youtu.be&list=PLUsTvrLiWZgtkCxujb7l-TcQUnFjLeCo9
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