In Broadcast - November 2019 - 49

49

www.inbroadcast.com | Vol: 9 - Issue 10 | November 2019

InFile

Metadata Workflow and Media
Asset Management cont'd...

Editshare Helmut offers workflow solutions for Adobe Premiere Pro

Also at IBC, EditShare showcased
Helmut FX, IO, CO (Cosmo), and
HK
(Housekeeper),
solutions
designed
to
enable
extensive
project administration, back-office
management and render farm control
for Adobe Premiere Pro enterprise
post-production workflows.
"With the increasing number of new
content-delivery options, the demand
for adverts, snackable content and
high-quality programming has surged
and, in turn, has significantly expanded
content creation opportunities across
the post-production market. However,
as opportunities grow, so do the
pressures on these video professionals
to create and deliver significantly
more, higher quality content, faster
than ever before," comments Tracy
Geist, Chief Marketing Officer,
EditShare. "Helmut, combined with
EditShare Flow, puts the focus back on
storytelling with optimisations at every
step across the Adobe workflow. By
eliminating complexities and elevating
collaboration, EditShare gives a much
longer runway for post facilities to
create and deliver even more highquality projects."
Telestream has introduced major
new functionality in its PRISM media

processing
platform.
Telestream
acquired PRISM recently when
Tektronix's video test, monitoring and
quality assurance solutions for the
broadcast and digital media markets
were integrated into Telestream.
"PRISM has led the way through
the SDI to IP transition. The new
25GE capabilities of PRISM allow
users to directly connect to, and look
at, uncompressed 4K signals being
carried on IP networks," commented
Tsuyoshi Kitagawa, Product
Manager
at
Telestream.
"Users can transition to this
25GE capability at any time
which de-risks initial purchase
decisions and protects their
investment."
PRISM has been designed
to meet the needs of
engineering, operations and
content creators on a single
platform. A choice of software
options allows greater flexibility on
configuration and ease of future
upgrades. PRISM is a single box
solution from SD to 4K regardless of
it being carried on SDI or IP. Using the
same platform, UI and measurements
across the whole team enable
collaborative working and faster times
to resolution.
Primestream has added new and
improved features and functions to
its comprehensive toolset that help

Primestream AI-enhanced MAM

At IBC 2019, Telestream showcased major new functionality for PRISM

customers to deal with increasingly
complex issues, including changes to
technology, workflow and business
opportunities. Users can enrich their
media assets inside the Primestream
MAM with the company's latest APIs
integrated with AI platforms, enabling
facial and object recognition, speech to
text transcription, sentiment analysis,
and more.

GrayMeta Iris Media Solutions provides
metadata extraction

Primestream President and CEO
Claudio Lisman, said: "With a surge
in content creation, today's creators
face myriad challenges including
capturing ever-increasing amounts
of content from a growing range of
sources, managing assets across
multiple storage tiers and locations,
and ensuring that creativity is not
left behind in the constant demand
for 'more'. Primestream offers users
unparalleled flexibility and proven
reliability with simple and efficient
workflows that grow with their
businesses."
GrayMeta is strengthening its
partnership
with
TransMedia
Dynamics (TMD). TMD is utilising
GrayMeta's professional media QA/
QC software, Iris Media Solutions - to
provide customers with solutions
which automate processes and
create efficiencies throughout media
lifecycles.

TMD's media asset management
(MAM)
platform
MediaFlex-UMS
provides users the ability to manage
the entire lifecycle of both digital and
physical content, all from a single
system. Mediaflex-UMS orchestrates
the end-to-end journey to bring
multiple content processing functions
and tasks together. As customers
ingest content into the system, the
GrayMeta Platform extracts and
creates metadata leveraging
the
power
of
artificial
intelligence
and
machine
learning. The process analyses
almost any type of file to
identify and extract people,
logos, objects, locations, OCR,
adult content, speech-to-text
and captions.
The newly created metadata
enables customers to discover and
process content within their content
supply chain with more efficiency and
accuracy.
Once content is identified for use,
users can view, inspect and verify it
using GrayMeta Iris, ensuring that all
technical requirements are met.
"We have always been focused on
using the power of metadata to drive
efficiencies in our clients content
supply chains," said Tony Taylor,
Founder & Executive Chairman of TMD.
"Organisations used to be technology
led but with the recent accelerated
shift towards AI, machine learning
and automated processes, technology
is now enabling them to make faster,
smarter decisions. We are focused on
providing our customers the ability to
automate workflows using technology,
which is what makes our partnership
so exciting. Together we will be able
to provide customers with new and
innovative ways to create efficiencies
and monetise assets throughout the
media supply chain."
http://www.inbroadcast.com https://www.telestream.net/video/prism.htm https://www.editshare.com/products/helmut-fx https://www.graymeta.com/iris https://www.graymeta.com/iris https://primestream.com/products/workflow-server/ https://primestream.com/products/workflow-server/
In Broadcast - November 2019

Table of Contents for the Digital Edition of In Broadcast - November 2019
