In Broadcast - January 2020 - 37

37

www.inbroadcast.com | Vol: 10 - Issue 1 | January 2020

Closed Captioning

InMedia
cont'd...

Digital Nirvana's Trance solution

providing a 24/7 service. Fees tend
to be on a sliding scale depending on
timeframe, with overnight turnaround
obviously more expensive than a
three-day window.
Interestingly the company regularly
conducts tests with ASR technologies
to measure how AI is performing
against human input. While for a single
person interview it finds that AI plus
human clean up can produce a quicker
result, an advantage that diminishes
as more speakers are added. It also
points out that tidying up subtitles
often takes place in an edit suite
where the hourly rates are significantly
higher than for transcription.
Digital Nirvana is another still
championing human transcription,
while it is also not shy of augmenting

it with AI ("a proven combination of
machine and human intelligence," is
its rather neat summation). Its live
captioning services split a job up
into segments which are ascribed to
individual transcribers to prevent
fatigue, the company putting an

emphasis on pre-show research
of
customer-provided
reference
materials including scripts, subjects,
presentation materials, etc. Logging in
what keywords, names, locations and
other similar information is available
before broadcast ensures faster
turnarounds and improved accuracy.
Blending Techniques
Screen Subtitling Systems was
acquired by Atlanta's Broadstream
Solutions in 2018, and under a year
later showcased the fruits of that
union with the integration of its
Polistream subtitling system into
Oasys playout. Its WINCAPS Q-LIVE
software supports subtitling for both
live and fast-turnaround programmes,

Screen's WINCAPS Q-LIVE blends live and offline techniques

blending together live and offline
subtitling techniques in a single
package. Programmes can be either
subtitled live whole programme "as
live" or text and timing accuracy can
be further refined by using available
scripts and quickly transcribing video
packages in advance. It supports
a variety of real-time text input
methods (ASR, Stenograph, Velotype
or standard keyboard) while users can
also download run orders and scripts
from newsroom systems.
Covering Commercials
Zoo Digital is one of the companies
in the sector highlighting the change
in consumption patterns and the new
opportunities that confers, specifically
when it comes to advertising and
commercials. It offers a service
that captions commercials at an
attractive flat rate, pointing out that
comprehension rates and recall for
adverts with subtitles is significantly
above the baseline for non-subtitled
content. And, given the changes in
viewing patterns mentioned at the
start, ensuring adverts are seen by
the growing audience that leans on
captions for convenience as well as
necessity can only be a good idea.

http://www.inbroadcast.com https://digital-nirvana.com/trance/ https://www.zoodigital.com/services/localize/subtitling-for-commercials https://subtitling.com/ https://digital-nirvana.com/trance/

In Broadcast - January 2020

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