In Broadcast - May 2020 - 26

26

www.inbroadcast.com | Vol: 10 - Issue 5 | May 2020

InReply

How Vela Became an Industry
Standard, by Being Anything
but Standard

users are also included, and they
can be created manually, saved in
permission groups, and linked to
Active Directory/OKTA.

Compelling value and unique benefits are key to Vela success...
What drove 450 TV stations and
broadcasters to reach the same
conclusion about the best Voliconreplacement solution in the past
year?
Vela Smart Loggers - that's what.
Vela Encompass & Luna Smart
Loggers are comprehensive and
feature-rich compliance, monitoring,
capturing,
logging,
multiviewer
solutions.

"Volicon was known as
a DVR on steroids...
Stations are calling
Vela a Volicon
on steroids"
Ken Rubin, Vice President
Worldwide Sales & Marketing

Vela's advanced yet affordable
Luna base-model, offers an extensive
list of valuable features such as a
live multiviewer that records 24x7
giving access to years of content
with the ability to search by date,
closed captions, PSIP program
name/description, user annotations,
discrepancies,
compliance/quality
infractions and As-Run/Playlist details
for Air-Check and Ad-Verification.
Vela is a 26-year old, US company
that has earned a reputation for
"doing whatever it takes" for
customers to be successful with its
products, which often means adding a
special feature request.
"After a thorough evaluation, Vela
exceeded our expectations as not
only the superior solution, but they
demonstrated excellent support and
an ability to respond very quickly
to our feature requests," said Tom
Casey, Meredith Vice President of
Technology.
While Vela is most often recognised
for its technology and innovation, its
executives believe that responding
to these feature requests is what sets
Vela apart.

Advanced Feature Set
Vela Encompass includes all of
the advanced Luna features, plus
many additional benefits, including:
capture of original quality for clipping/
repurposing back to air, OTT, or
social/digital media, monitoring of
competitive channels with graphical
ratings next to content and team
collaboration, return-feed monitoring
& comparison with auto-identification
of commercial variances, VOD and HLS
creation & packaging, and competitoraired commercial-identification &
analysis
that
semi-automatically
produces a prioritised lead-list for ad
sales teams.
Vela smart loggers include five
multiviewers designed for various
departments, including:
1)	Live Multiviewer that provides
zero latency and replaces legacy
primary Master Control multiviewers.
2)	Penalty Box Multiviewer that
flags channels when content violates
defined parameters.
3)	
Engineering Multiviewer that
shows all pertinent engineering
details.
4)	Clean-View Multiviewer with a
simplified view preferred by News,
Sales and Management.
5)	
A
standalone
Software
Multiviewer, which provides elegant
layouts for linking multiple systems
(local and remote) with numerous
channels across one or several
monitors.

Vela multiviewer

Below are just a few of the advanced
and unique features that distinguish
Vela Encompass:
*	 Vela's Volicon Media Mover tool is
the only proven method of converting
media from legacy infrastructures.
It provides seamless migration from
Volicon (and other brands) allowing
users to access legacy content in their
new Vela interface for continued proof
of compliance, advertiser audits, and
content research and repurposing.
*	 Vela's
unique
Ad|Recon
technology leverages its competitive
monitoring, fingerprint algorithms,
and AI to analyse all local commercials
and generate prioritised sales leads
that enable stations to increase their
ad revenue and market share.
*	 A suite of competitive news
monitoring, recording and analysis
tools enable News departments to sync
and compare competitor programming
next to ratings graphs and collaborate
with colleagues using speech-to-text,
recorded-audio, and notes.
*	 Content Compare automatically
compares original content to OTT,
vMVPDs, cable, and other return
feeds with auto-detection of variances
that flag incorrect or unauthorised ad
insertions.
All Vela Encompass and Luna
systems come fully-featured so there
are no incremental software elements
or surprise charges to add a feature
in the future. Unlimited simultaneous

Supporting Customers
Vela works tirelessly to support
every new standard just as their first
customer requests it. They support
SRT, SMPTE ST-2110, ATSC 3.0,
and many other new and emerging
standards.
Vela's Open API means they quickly
integrate with a long list of partners,
including several AI/ML engines with
more being added all the time.
With
a
dynamic
GUI
that
automatically hides unauthorised
features and reveals only the tools
available for use, Vela solutions are
designed to accelerate and maximise
user-adoption.
Vela Encompass and Luna can be
deployed on-premises, on Amazon
AWS/Microsoft Azure, or hypervisorbased instances in private-cloud or
virtualised environments.
Vela has a Technical Emmy Award,
has recently won Best of Show
Awards at both NAB and IBC, and was
named the National Association of
Broadcasters' 2019 Product of the
Year.
Vela builds all of its own systems and
provides a single number to dial, 7x24,
to connect to the largest technical
support and engineering team in their
space.
Vela's project management expertise
and experience with many of the
top station groups enable them to
transition organisations to their new
Vela platform successfully, on-time,
and with enthusiastic user-acceptance.
Vela's solutions are the new
industry-standard for compliance
monitoring and logging - be it for a
station looking for Engineering tools,
or for those seeking to also enhance
capabilities in News, Sales, Research,
Digital, Operations, and Management
- all on one platform shared
organisation-wide.
Private online demonstrations of
Vela smart loggers can be scheduled
by emailing Sales@Vela.com or calling
+1 727-944-1120.
http://www.inbroadcast.com http://www.vela.com http://www.vela.com http://www.vela.com
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