In Broadcast - July 2020 - 32

www.inbroadcast.com | Vol: 10 - Issue 7 | July 2020

InStudio

Integrated Rights
Management Has
Come Full Circle
Integrated rights management has come full circle now
that MEDIAGENIX has extended rights management
to content distribution and licensing. The new cloudnative functionality for (sub)licensing rights (Rights
Out) completes the media company's overview on the
consumption of rights across scheduling and sales...

o need to tell you that contracts
can be very complicated. A whole
series of stipulations in the contract
need to be taken into account to know
which rights are still available for
planning. Imagine having to check the
written contracts for all of the content.
Somewhere along the lifecycle you will
lose track of it all, and leave money on
the table.
By
fully
integrating
rights
management with scheduling, media
companies can maintain a wide range
of information from the very startsupporting the acquisition of rights
and the creation of the contract or
the
commissioning
process-right
down to selling the rights. They easily
manage and verify complex linear
and nonlinear rights and monitor the
consistency between their schedules
and the licenses, regulations and
business rules. Both long and shortterm schedulers can also open a rights
catalogue directly from the schedule.

MEDIAGENIX has offices in
Europe (Belgium), U.S.A (Florida)
& APAC (Bangkok and Singapore)

As this catalogue shows exactly what
content is available in very specific
situations, the scheduling process can
be automated, whether or not assisted
by AI and Machine Learning.
Media companies can effortlessly
deal with underlying rights, royalties
and revenue shares, have real-time
insight into what is available for
planning or selling, and know when
it is time to negotiate new contracts,
starting another life cycle that gets the
most out of their content.
Opening up a key revenue stream
With Rights Out MEDIAGENIX have
now completed the integration of
this rights life cycle, and it could not
have come at a better time. Global
competition puts media companies
under increasing pressure to produce
more exclusive content. This comes
at a cost that has to be balanced
with new revenues. One of the most
rewarding revenue generators is

Johan Vanmarcke,
Managing Director
MEDIAGENIX APAC

licensing or sublicensing rights for
other countries, markets or platforms
to third parties.
But selling rights is a very complex
process, with many pitfalls. You need
to be sure that rights are cleared and
all material is physically available
when you licence titles and you will
want to comply with agreements and
avoid conflicts, no matter how many
parties are involved and how complex
the license agreement gets. It is hard
not to lose track of communication
around proposals, deals and sales.
And you end up with the feeling that
could make more deals if only the
information was consolidated in a
central place.
Media companies need a solution
that supports the whole sales
process from the detection of sales
opportunities through to the finalized
deal memo.
The
commercial department or
distribution unit can now manage a
catalogue of saleable rights.
This sales catalogue lists the
titles that can be sold as well
as the distribution rights,
which describe where, when
and how these titles can be
sold. They might, for instance,
have their top-running show
on sale as TVOD or SVOD in
Australia the first half of 2021.
They make a proposal to
the market, or at request of a
potential customer, specifying
the licensed rights, conditions
and
pricing.
Additional
information
about
the
proposal is stored according
as the offer converts into a
deal. Throughout this entire

workflow the licence rights capture
the rights information of what is
offered to the buyer. The licence right
will, for instance, specify that the deal
concerns a TVOD right in Australia for
three months, in English, for 10,000
euros and that the buyer has exclusive
rights within the first month. This also
covers the sales of holdbacks, which
grant additional exclusivity to the
buyer.
In order to finalise the deal,
additional clearing for a music piece
might be needed, or additional
subtitles need to be produced. They
need to keep track of all this work
to avoid that the deal is jeopardized
because crucial steps have been
skipped. Dashboards help to ensure
that deadlines are met or help to
better understand which titles are
most profitable.
The sales or distribution department
also needs to ensure that the
negotiated price covers all of the

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In Broadcast - July 2020

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