In Broadcast - September 2020 - 32

32

www.inbroadcast.com | Vol: 10 - Issue 9 | September 2020

InForm

Three Ways Broadcasters
Can Improve Compliance and
Monitoring Workflow Efficiency
and Assure Solution Longevity
By Gary Learner, Executive Vice President of Business Development at Actus Digital...

H

istorically, compliance solutions
have been used by broadcasters
and media companies for recording,
monitoring, and to maintain compliance
with mandatory requirements, such as
loudness regulations, SCTE standards,
and closed caption rules. However, the
industry is evolving, requirements are
changing, and broadcasters need to find
new ways to be more efficient, reduce
costs, and improve their ROI. Let's look
at three ways that broadcasters can
achieve these objectives using their
monitoring and compliance solution.

First, broadcasters need to choose
a solution that goes beyond offering
standard requirements. With the
COVID-19 global health pandemic
requiring many broadcasters to work
from home, a web-based platform like
Actus Digital is the best way to check
the quality and compliance of their
aired content remotely.
A platform that can be remotely
operated and handle additional
workflows, such as content
repurposing for social media, is
essential in today's environment.
Actus Digital is one of the
only vendors that offers a
unified solution for compliance,
monitoring, quality assurance,
video analysis, advanced clips
creation for social, OTT monitoring,
multiviewer , automatic clipping,
keywords alerts, speech-to-text, ads
detection, and more. Our solution
offers quicker ROI while also reducing
costs, rack space, maintenance, and
training.
Actus Digital
platform UI

Second,
it's
imperative
for
broadcasters to partner with a
vendor whose core competency is
compliance and monitoring. This
shows they're committed to this
marketplace for the long run. For
over 16 years, Actus Digital has been
providing broadcasters with a bestof-breed monitoring platform. The
Actus Digital platform is used by more
than 500 customers worldwide, such
as Sky, Disney, Sony, Fox and RTS.
Broadcasters can rest easy knowing
that their platform will continue
to comply with new technological
requirements and be enhanced with
the latest development standards.
Finally, broadcasters need to select a
monitoring solution from a vendor who
is forward-thinking. Given how fast our
industry is changing, it's imperative
that vendors take into account
broadcasters' needs of tomorrow, not
just today.
Actus Digital prides itself on being
a pioneer, as the first company to

add new options such as automatic
content detection, AI integration, and
content repurposing to its compliance
and monitoring platform, as well
as support for new IP-based video
protocols such as SMPTE ST2110 and
ST 2022.
AI and machine learning help
broadcasters quickly analyze data,
find relevant content, and create clips
to boost viewer engagement. Prior to
AI and ML, these now instantaneous
processes required hours of manual
labor. Actus Digital's AI-based
solution is hosted in the cloud so it
keeps learning, enabling continuous
upgrades and advancements.
In the future, compliance and
monitoring will transition from being a
passive to active part of the broadcast
chain. Next-generation systems like
Actus Digital's feature automation
and intelligence, speeding up time to
air and eliminating operator errors to
improve the overall broadcast viewing
experience.
http://www.inbroadcast.com http://www.actusdigital.com http://www.actusdigital.com
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