In Broadcast - September 2020 - 90

90

www.inbroadcast.com | Vol: 10 - Issue 9 | September 2020

InMedia

Marshall Electronics
USB 3.0 Converter
M

arshall Electronics is meeting
the increased global demand for
remote streaming and collaboration by
enhancing the 3GSDI/HDMI to USB 3.0
converter product category.
The VAC-23SHU3 USB 3.0 adapter
enables any HDMI or 3G/HD-SDI video
and audio source to be ingested into
a computer for live streaming, video
conference,
collaboration,
video
production, and recording. These
converters are simple to use and offer
a plug-and-play setup that seamlessly
integrates professional video sources
to the user's choice of PC-based soft
codecs and applications.
"The industries that we service are
adapting to a new normal," says Tod
Musgrave, Director of Cameras at
Marshall Electronics. "The VAC-23SHU3
converters couldn't be easier to setup;
they become fully functional within
seconds of connection. Essentially, you
plug your camera into this adapter,
then plug it into your computer via
USB, and the computer immediately

recognizes the capture device."
Users can select either an HDMI
or 3G/HD-SDI video source with the
flip of a switch. Active HDMI/3G-SDI
(BNC) loop-through outputs keep
sources available for other purposes,
such as feeding monitors, switchers,
recorders, etc. UVC protocol support
allows the application to control the
video format, resolution, frame rates,
and other settings independent of the
original source format.
"The industry needs to be able to
bring proper video content to the
customer and in today's environment,
a camera and wireless system plus
the conversion to USB is critically
important," says Alex Kirst, General
Manager at Vision2See, supplier of
professional video equipment for live
and post production. "Marshall's VAC23SHU3 advanced USB 3.0 adapter is
very easy to use and a really valuable
piece of equipment.
"The VAC-23SHU3 requires no IT
expertise and is truly a great plug-

Marshall VAC-23SHU3
USB 3.0 adapter

and-play device especially for mobile
applications."
The VAC-23SHU3 features a rugged
and compact design for enhanced
portability with power provided
through the USB 3.0 output. Powered
by the USB port on the host computer,
there are no power adapters, which
is especially helpful for mobile
applications.
"Europe was hit hard and fast by
the pandemic, heralding a new 'work
from home' and 'remote collaboration'
culture, triggering many to look for
new ways to connect," says Spencer

Doran, Director, MarCam Europe.
"The VAC-23SHU3 from Marshall
allows professional video equipment
to interface with computers using USB
3.0. In doing so, high-quality cameras
can be used for Zoom, Skype, and
WebEx calls, or for live streaming to
Facebook or YouTube. We've worked
with new integrators, as well as the
traditional AV and broadcast markets,
and all have been impressed with its
plug-and-play setup, professional
HDMI and 3G-SDI connectivity, and
have realized the products' use
beyond our current pandemic."

Xytech GUI For Media Orchestrator
I

n today's dynamic and
global environment, it's
not acceptable for software
providers to propagate old
technology and offer paltry,
infrequent updates.
In stark contrast, leading
resource
management
software provider Xytech
continues
to
innovate
its MediaPulse resource
management system, this
time with the release of a
brand new, fully featured
graphical user interface for
the Media Orchestrator.
Seamlessly
incorporated
to the workflow software,
the new graphical UI merges asset
management, operations and resource
management, allowing game-changing
media services companies to monitor
the people, facilities or equipment
needed to complete a given task.
"All too often, companies are
adversely effected by a lack of
efficiency in their workflows, and this
can have a direct impact on profit
margins," said Greg Dolan, Xytech

CCO. "The media software industry
demands intelligent solutions with
the ability to dynamically adapt
to customers' constantly evolving
needs. With offices in Los Angeles,
London, France, Germany, Belgium,
Canada and China, Xytech is uniquely
positioned to meet customers at
their point of need with unmatched
technical service. Also, with regular,
yearly upgrades and quarterly updates

Media Orchestrator gains a GUI

to the MediaPulse platform, we are not
leaning on decades-old software like
our competitors."
The new graphical UI takes the
complication out of the workflow
process by offering users an easily
digestible and totally intuitive
interface. Users can move an entire
block of functionality instead of
choosing from a menu item. A user can

grab a visual block, plot out
the appropriate steps and
link it graphically through
Visio. The new UI also allows
users to define, configure and
monitor any media service
workflow while adjudicating
any discrepancies. It lets
users monitor and resolve
problems in the workflows of
other systems and, if it finds
a fault, sends notifications
to the appropriate users to
resolve.
"Having a robust resource
management
system
featuring regular updates is
key for companies looking
to streamline and bolster operations,"
Dolan explained. "Gone are the days
when software providers could offer
one update every few years. As
such, Xytech has included countless
advancements to the MediaPulse
platform in the last year alone, and we
are excited to continue this trend with
the new graphical UI."
The new graphical UI will be
available to users this autumn.
http://www.inbroadcast.com http://www.marshall-usa.com http://www.xytech.com
In Broadcast - September 2020

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