In Broadcast - October 2020 - 37

37

www.inbroadcast.com | Vol: 10 - Issue 10 | October 2020

InStudio

Brainstorm:
Virtual Production
For Live Events
T

he
traditional
way of doing
business in television
has been seriously
impacted
because
of the COVID-19, as
production dropped
all around the world,
travel
restrictions
applied, and many
other related issues.
However, the current
situation also rises opportunities for
any kind of virtual production, from
remote shooting to virtual events.
Since social distancing has been
a must this year, and to cover the
absence of trade shows, Brainstorm
has produced a number or Virtual
Weeks which included live webinars
and virtual production demonstrations
streamed live on the company's
YouTube channel.
Brainstorm created photorealistic
virtual
productions
with
two
presenters located in different cities
miles away from each other, using
InfinitySet with Unreal Engine.
This technology led customers in
many countries to overcome the
limitations of the pandemic. For
instance,
Brainstorm
technology
helped Med Art Basel, Switzerland's
largest medical congress to become
a virtual event. Production company
Nominari proposed Basel University
Hospital, congress organisers, the
option of deploying virtual production
techniques to place the speakers on
a virtual set. The same auditorium
prepared for hosting the event was
converted into a virtual set, and the
event streamed live to the audience
using InfinitySet.
Florida company MIG is producing
virtual
live
streaming
events
for many of their clients with
InfinitySet, designing and creating
vivid experiences that inspire very

Behind the scenes of Med Art Basel
produced by Nominari

specific actions in their client's target
audience. Because of the powerful
features and simplicity of use of
InfinitySet, MIG has provided service to
a number of their clients since day one
of the installation, producing complex
events like live tele-transportations
of presenters shot live on different
cities and placing them together in
the virtual studio, simultaneously.
With a system with no noticeable
lag-time, MIG was able to bring in
live interviews onto a huge video wall
by using standard streaming and
teleconference applications.
Also, TD Ameritrade Network (TDAN)
used Brainstorm's InfinitySet to
migrate their Market Drive physical
events into the online realm by placing
them on a live virtual Town Hall when
the physical events were cancelled
due to the pandemic. Broadcast
Management
Group,
Brainstorm
Premium reseller in the US, proposed
replacing the Market Drive with virtual
Town Halls, and within 6 days, BMG
produced an incredibly successful,
four-hour-long, live Town Hall for
TDAN at their Chicago Studio. BMG
created all of the show graphics,
a complete virtual set, and also
configured six remote locations. After
the success of this first event, BMG
produced a second virtual live event
and several more are coming up.
Brainstorm
virtual
production
technology
allows
companies
to
connecting with their
audiences when the human
necessity to feel connected
becomes essential.

MIG presenters utilise the
Brainstorm 'teletransporter'
http://www.inbroadcast.com https://www.opengear.tv/ultimate-application-guide/ http://www.brainstorm3d.com http://www.brainstorm3d.com http://www.brainstorm3d.com http://www.brainstorm3d.com
In Broadcast - October 2020

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