In Broadcast - January 2021 - 6

6

Appointments

www.inbroadcast.com | Vol: 11 - Issue 1 | January 2021

Amagi Cloud Solutions

Kay Dammholz
Chosen By Moonbug
Onboard At
Gravity Media A

S

ports media professional Kay
Dammholz has been appointed as
an advisor to Gravity Media in Germany
and the rest of continental Europe.
Kay will be working with Ed Tischler,
Managing Director for Gravity Media
in the UK & Europe, and Steve Norris,
Director of Production & Content for
Gravity Media on developing new
business opportunities in the German
and other European markets.
As the media and production
industry recovers from the COVID-19
pandemic and begins to reinvent
itself, Kay's vast experience in sports
broadcasting and of working with
sports federations will assist Gravity
Media to be at the forefront of the
industry's rejuvenation in 2021.
Kay founded multi-skilled sports
marketing boutique agency SASS
Media in 2018 and specialises in
international media rights, sports
sponsorship, and investments advisory
in sports.
Steve Norris, Director of Production
& Content for Gravity Media,
commented: " Kay brings over 20 years
of industry experience and excellent
international contacts to assist in
developing Gravity Media in Germany
and the rest of continental Europe as
a market-leading provider of complex
live broadcast facilities and production
services to content owners, creators
and distributors. "

magi, a global SaaS leader
in broadcast and streaming
TV technology, has announced
that Moonbug Entertainment
Ltd., one of the largest digital
media companies in the world,
has selected its cloud solutions to
create & distribute linear channels
on Free Ad Supported Streaming
TV (FAST) platforms in the U.S. 
Since launching in 2018, Moonbug
has grown its portfolio of kids' content
and rapidly expanded its properties
across a number of platforms. Its
popular line-up includes global
sensation CoComelon, Blippi, My Magic
Pet Morphle, Little Baby Bum, and
ARPO, among others. Using Amagi's
award-winning cloud playout platform,
CLOUDPORT, Moonbug created a 24/7
linear channel - Moonbug Kids - and
distributed its content to leading FAST
platforms like The Roku Channel and

Samsung TV Plus for audiences in the
US.
" Implementing the Amagi cloud
platform has helped us automate
and customize our workflows to a
great extent, resulting in significant
improvements in efficiency, " said
Andy Yeatman, Head of the Americas,
Moonbug. " Amagi has deep technical
integration with leading streaming TV
platforms in North America, Europe
and other growth markets. This
partnership allows us to scale faster
and reach audiences on different

platforms, across regions. "
In 2020, Amagi enabled linear
channel creation, distribution
and monetization for 150+
streaming TV channels, primarily
in the U.S. and U.K. - many of
these covering entertainment
and educational kids genres.
Amagi has forged deep technical
partnerships with leading FAST
platforms including Samsung TV Plus,
The Roku Channel, Xumo, Pluto TV,
STIRR, VIZIO, Redbox, Plex, Sling TV
and more. 
" Moonbug has quickly evolved
as a favorite content destination
for kids in the streaming TV world.
Through our partnership, Moonbug
is well-placed for future distribution
across the world- be it on streaming
TV platforms, Owned and Operated
apps, or traditional cable TV, " said
Srinivasan KA, Co-Founder, Amagi.

MediaKind Enhances Its MediaFirst TV Platform

M

ediaKind, announces significant
developments to its cloudnative, end-to-end MediaFirst TV
Platform. The new enhancements
to MediaFirst enable operators to
rapidly define and deploy competitive
next-generation services, increasing
operational management efficiency,
and delivering an array of compelling
user experience enhancements to the
consumer. The advancements aid and
deliver minimized operational costs,
additional broadband pull-through
revenues, and reduced subscriber
churn for streaming Pay-TV services.
The platform is flexible enough to
adapt to any business model, including
traditional managed TV, multi-screen
'TV Anywhere', and pure OTT services.
The recent consumer experience

updates to MediaFirst include enriched
content discovery, encompassing
universal search, rich metadata, and
advanced personalization. These new
features incorporate several new
dynamically generated promotional
rows, including a premium streaming
service integration within the discover
feed. This enables operators to
unleash the full Pay-TV experience
with live, VOD, time-shifted content,
restart TV and Cloud DVR plus MultiDRM, and packaging on the fly. It also
allows consumers to watch anywhere
and seamlessly bookmark content
across any device with Chromecast,
Download & Go. At the same time,
MediaFirst's multi-tenant capabilities
facilitate shared infrastructure costs
and optimized operations.

Raul Aldrey, Chief
Product
Officer,
MediaKind, said: " We
are proud to roll out
a host of competitive
developments
to
our
MediaFirst
TV Platform and enable our broad,
global customer base to create truly
immersive consumer experiences.
With the significant upgrades we've
made recently to our cloud-native
platform, our customers will be able
to leverage the agility, scalability,
and fast-to-market capabilities that
MediaFirst offers. This highly advanced
solution underlines our ongoing
commitment towards enabling best-inclass features that captivate audiences
worldwide. "

http://www.inbroadcast.com http://www.inbroadcast.com/Amagi_Cloud_Solutions_Chosen_By_Moonbug.asp http://www.inbroadcast.com/Kay_Dammholz_Onboard_At_Gravity_Media.asp http://www.inbroadcast.com/Amagi_Cloud_Solutions_Chosen_By_Moonbug.asp http://www.inbroadcast.com/MediaKind_Enhances_Its_MediaFirst_TV_Platform.asp http://www.inbroadcast.com/MediaKind_Enhances_Its_MediaFirst_TV_Platform.asp http://www.inbroadcast.com/Kay_Dammholz_Onboard_At_Gravity_Media.asp http://www.aeq.eu

In Broadcast - January 2021

Table of Contents for the Digital Edition of In Broadcast - January 2021