In Broadcast - June 2021 - 8

8
www.inbroadcast.com | Vol: 11 - Issue 6 | June 2021
InNews
pixitmedia Strengthens
Global Leadership Team
UK:
Leading
software-defined
storage and data management solution
provider, pixitmedia, welcomes two
new additions to its leadership team as
part of the company's continued global
growth and expansion.
As the new Director
of Strategic Technology
and Innovation, Steve
Penney joins pixitmedia
with a strong history
of managing teams
to deliver media infrastructure
environments for high profile services
for the likes of Viacom, Turner Warner,
and more recently Red Bee Media
(BBC, Channel 4, ITV). He possesses an
extensive and holistic understanding of
media system architecture having led
the delivery of multi-petabyte archive
migration projects and multi-site,
multi-cloud
business
projects.
In his new role based in the London
headquarters, Penney will combine
software
development,
pixitmedia's
and
delivery
and customer support functions,
championing
capabilities.
product
Also joining pixitmedia as new
Director
of
Sales
Marketing,
Belinda Merrit is driven by a passion
for disruptive technology and
innovation. Based in the US, Merrit has
spent over two decades driving robust
sales strategies on the ever-changing
digital entertainment landscape, using
her eye for cutting-edge technology to
introduce the industry to a number of
groundbreaking workflow solutions.
Merritt will anchor the company's
overseas presence, connecting with
US-based partners
and
customers,
providing the media &
entertainment industry
with premium storage
solutions.
transformation
LiveU joins the
SRT Alliance
L
iveU, the leader in live video
streaming and remote production
solutions, has announced it has joined
the SRT Alliance, the open-source
initiative dedicated to overcoming
the challenges of low-latency video
streaming.
The move is in line with LiveU's
commitment to support open
standards and the ultimate reliability
of video contribution and distribution
across
the
public
internet. Working
in conjunction with LiveU's Reliable
Transport (LRT™), the protocols ensure
that video is received at the highest
quality and lowest
latency
possible
as part of an end-to-end connected
workflow, within and beyond the LiveU
ecosystem.
The SRT Alliance, founded by
Haivision in April 2017,
already has more than 500
members. Its mission is
to overcome the challenges of lowlatency
live streaming by supporting
the collaborative development
of
SRT (Secure Reliable Transport),
the fastest growing open source
streaming project. SRT is a free open
source video transport protocol and
technology stack originally developed
and pioneered by Haivision that
enables the delivery of high-quality
and secure, low-latency video across
the public internet.
Avi Cohen, COO and Co-founder
at LiveU, said, " We're proud to join
the SRT Alliance, helping to steer
the open source development of
the SRT protocol and
ensure full
interoperability and reliability across
public internet video contribution
and distribution. It brings together a
very significant number of companies,
further increasing cross-industry
collaboration
and future protocol
development. "
" We're pleased to see the SRT
protocol being actively
deployed
by some of the world's biggest
broadcast and production companies
as its adoption and industry-wide
recognition continues to grow, "
said Suso Carrillo, Director of the
SRT Alliance for Haivision " LiveU is
an important new member of the
Alliance. "
NBC Olympics Selects Amagi to provide
UHD Cloud Playout with cloud automation
N
BC Olympics, a division of the NBC
Sports Group, has selected Amagi
to provide UHD playout with cloud
automation for its production of the
Games of the XXXII Olympiad, which
take place July 23 - August 8.
As part of the agreement, Amagi will
deploy its award-winning cloud playout
platform, Amagi CLOUDPORT, and
live sports/news automation solution,
Amagi LIVE, to create Olympic
Channel's live coverage in UHD. With
HEVC playout and mezzanine quality
UHD encoding, Amagi CLOUDPORT
architecture creates a new benchmark
for video transmission over IP,
especially for a global and premium
live sporting event such as the Olympic
Games.
Key features of Amagi's playout
and automation solution include:
Compute-efficient architecture with
entire UHD playout on CPUs and no
GPUs, Containerized
and componentized
architecture leveraging
Kubernetes, Microservices
for scaling video processing
on demand, Browser-based UI for
real-time controls with end-to-end low
latency operations, Rich graphics with
DVE effects including HTML graphics,
live closed captioning support, and
live-to-VOD recording capability, Endto-end
software solution including
multi-view
monitoring,
hitless
switching and 24/7 tech support.
Amagi provided deep integration
with NBCUniversal's existing workflows
to ensure seamless operational
capability to the network's various
teams.
" NBC Olympics, along
with NBC Sports Group,
are together setting
a shining example
of how sports broadcasters can put
the power of cloud technologies to
create unparalleled experience for the
viewers as well as those involved in
managing broadcast operations, " said
Srinivasan KA. " Amagi is delighted to
be their cloud technology partner and
create new milestones in live sports
broadcast on a global scale through
innovation, superior quality and
reliability. "
http://www.inbroadcast.com https://inbroadcast.com/news/liveu-joins-the-srt-alliance https://inbroadcast.com/news/pixitmedia-strengthens-global-leadership-team https://inbroadcast.com/news/nbc-olympics-selects-amagi https://www.danmon.com
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