In Broadcast - January 2022 - 50

50
www.inbroadcast.com | Vol: 12 - Issue 1 | January 2022
InForm
" Just when you thought
it was safe... "
As we enter the third year of Covid, now with the omicron
variant, media and broadcast industries enter their third year
of rapid technological advancement. But things are different in
2022 than they were in 2020. With Pavel Potuzak, CEO, Aveco.
" Just when you thought it was
safe... " That was the start of the
tagline for the 1978 follow-up to
Steven Spielberg's classic Jaws - Jaws
2. It is also quite possibly horror's
greatest tagline (in its entirety: " Just
when you thought it was safe to go
back in the water... " ) Since then, it's
been used as the beginning for a
myriad of phrases, but none as horrific
as those connected with Covid.
In the first few weeks of last
December, we went from thinking
we were reaching the transition of a
pandemic to an endemic to omicron.
But there was a difference: media and
broadcast organizations had already
embraced new technologies and
processes that allowed them to stay on
air since the pandemic began.
No longer were Covid safety
protocols something new, they were
something we became used to. The
exact same way we became used to
remote production, increased use of
the cloud, and hybrid workflows.
Now you might be thinking " of
course " or " so what? " - but take a step
back to 2019 and look at where we
were. Look at how your organization
was working. Look at what tools you
were using. Look at what you thought
the pace of technological advancement
would be. There is no one in 2019 who
would have thought that the way we
work now would have been possible.
In less than three years, we've
literally had somewhere between five
and eight years of advancement. Not
field across the world. Any desktop
and any tablet with a web browser and
internet connectivity deliverers all the
MAM tools needed.
Our industries have changed for the
better. And they will continue to do
so in 2022. That's a good thing. It's
how we got here that should never be
celebrated.
About Aveco
With our vision of create/manage/
deliver, Aveco designs, sells,
and supports studio production
automation,
master
worldwide
-
on-prem,
control
automation, integrated channel
playout and media asset management
systems
in
the cloud and in hybrid operation.
Deployments range from some of the
industry's largest multi-channel, multisite
operations to small standalone
systems and from complete end-toend
production and playout facilities
to individual products. Aveco is
a
micro-services-based
modular
platform, with the industry's largest
library of interfaces and implemented
APIs. Aveco's the TV industry's largest
independent
automation
Celebration at the Aveco office - during the launch of the GEMINI MAM on 30th of June 2021
We looked at the weak points that
because the media and broadcast
industries wanted it, but because they
needed it.
Manufacturers didn't want it that
fast either. We have roadmaps - what
we work on, when we work on it, and
when we release it. Covid made five
year roadmaps useless. All of that
work would need to happen now,
because those planned
advancements were needed
now.
Today, you can do almost
anything from your home,
as long as you have the right
tools and connectivity.
At
Aveco,
we've
were popping up because of Covid.
What we found was a great disconnect
between remote work and MAM. That
is what lead to us to redesign what a
MAM should be with our new GEMINI
MAM (https://gemini.aveco.com).
GEMINI doesn't care where you are - in
the facility, at a home office or in the
company,
been
providing remote workflow
solutions for years. But
Covid made us re-think what
" remote " really means.
Aveco
GEMINI MAM
Anywhere
Anytime
Anyone
with legendary reliability. In 2019,
the company was awarded the IBC
Innovation Award for a revolutionary
automation and media asset
management system supporting 5,000
reporters, 24 news studios and 24 full
time news channels, in 13 languages.
Aveco has won many other prestigious
awards stemming from constantly
innovating. Since its formation in 1992,
Aveco has remained a stable,
privately-owned company with a
long-term commitment to steady
growth and timely support.
Aveco has the expertise and the
modular technology to serve
every broadcast organization.
Aveco is based in the Czech
Republic, the United States,
India, Russia and Hong Kong.
https://www.aveco.com
LET'S TALK AUTOMATION!

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