InBroadcast - February 2022 - 56

56
www.inbroadcast.com | Vol: 12 - Issue 2 | February 2022
InStudio
Multicom fully automate intelligent
data life-cycle management
on-premise and in the Cloud
M
ulticom Entertainment Group
is
a global
distribution company
independent
focusing
on television markets and digital
platforms along with publishing,
licensing, and the merchandising of
its IP library.
Multicom has over 6000 hours of
broadcast-quality content, including
an extensive catalogue of feature
films, broadcast specials, and series.
With theatrical
releases, music
concert performances, and countless
acclaimed classic
television series
and film releases in the library,
Multicom has a collection that would
make any film buff envious.
Through its vast library of content
and global network of broadcast and
digital platform partners, Multicom
has established itself as an industry
leader in content distribution and
content
content
production; delivering
wherever, whenever, and
however it is consumed.
To fully
As part
realise their vision of
" content everywhere " and build the
long-lasting trust of their customers,
Multicom relies on a pixstor and
ngenea, to fully automate their data
management
intelligently, with
life-cycle management to maximise
cost and performance globally both
on-premises and in the Cloud.
Simplifying complex
data management
Global content distribution requires
managing many complex workflows
across the entire distribution chain,
to successfully
serve the
and
digital
diverse
and bespoke requirements of many
broadcast
platform
partners.
Multicom needed to evolve its
services to maintain growth, along
with supporting the evolving
requirements for content
delivery.
With the advent of digital platforms
such as Hulu, Netflix, and Amazon
Prime, and with previous deliverables
being largely tape centric, Multicom
initially
outsourced
delivery,
post-production, and packaging to
partners who specialised in digital
platform deliveries.
of their transition from
outsourced to in-house operations,
Multicom initially adopted a TrueNAS
solution to store all of its internally
digitised content, backing up to LTO
and manually wrangling their data
into the Cloud. Over time, Multicom
found that this solution was complex,
lacked flexibility, and performance
was an issue with handling the
volume of LTO tapes.
Looking to simplify
management both in and out
the Cloud, Multicom approached
pixitmedia through reseller partner
TWE Solutions, to help transform
their data workflows. pixstor HCI
was a perfect fit to enable them to
improve on their existing on-premise
solution and harness the full power,
flexibility, and scalability of the Cloud
without the overhead of maintaining
additional
workflows.
Simplifying the complex
and
cumbersome data management
processes across different tiers and
technology platforms, pixstor HCI
enabled Multicom to unify its view of
data to users under a single global
namespace, whether the data resides
on-premise or in-Cloud. ngenea
enables Multicom to continually
protect its data using the Cloud. It
automates life-cycle management to
ensure the most cost-effective use of
Cloud storage tiers, and it automates
capacity management to ensure that
their storage never gets full.
" When we started looking for other
their data
of
solutions, pixitmedia was a very
good option for Multicom because
we could take advantage of the Cloud
and avoid LTOs, which would burden
the operations of the company. We
turn around content quickly and store
as digital assets that we can use
over and over for various platforms.
Additionally, the Cloud has been
very helpful in sending data to our
partners. "
Marcus Ionis, Operations Manager,
Multicom Entertainment Group.
software and complex
Intelligent Data Life
Cycle Management
Handling the challenges
" Working with
the pixitmedia
support team, we were able to see
how things would be connected
together. We were able to set up the
profiles to not only automatically pull
the content from our legacy storage,
but to also push it automatically to
the Cloud.
ngenea acts as the orchestration
layer for all of our data and as time
progresses and we migrate all of our
files to Cloud, we plan to retire the
TrueNAS and work entirely through
the pixstor. pixstor HCI gives us the
option to maximise the life of our
on-premise storage that we have,
or even expand upon it or not at
all, we're not pigeonholed into one
particular area. "
Marcus Ionis, Operations Manager,
Multicom Entertainment Group.
The pixstor HCI solution for
Multicom is
of
requiring a faster and leaner way of
storing their data, pixitmedia's team
of data workflow specialists were
able to work closely with Multicom
to strip away the complexity of their
existing storage so that it could be
integrated with pixstor HCI.
a software-defined
platform that includes a full ngenea
license. Thanks to the open manner
in which ngenea writes
data,
Multicom is not tied to a single cloud
vendor. This gives them the ability
to choose AWS, GCP, Azure, and
many other public and private cloud
storage targets.
http://www.inbroadcast.com https://pixitmedia.com/resource/multicom/?utm_source=inbroadcast&utm_medium=pm&utm_campaign=multicom&utm_term=feature_article https://pixitmedia.com/resource/multicom/?utm_source=inbroadcast&utm_medium=pm&utm_campaign=multicom&utm_term=feature_article
InBroadcast - February 2022

Table of Contents for the Digital Edition of InBroadcast - February 2022
