InBroadcast - April 2022 - 32

32
www.inbroadcast.com | Vol: 12 - Issue 4 | April 2022
InStudio
Upgrading the
broadcast industry
With the massive shift from television to digital media, the broadcast industry future was set
to decline. But broadcasters evolved, adapting to the new digital world, and shifting from
" TV " to " Screen " broadcasting.
Continuously innovating and delivering new solution for the media world, Broadcasting Center
Europe (BCE) gives an overview of the industry and describes, in three episodes, how it managed
to tackle the market with solutions answering both the linear and non-linear video worlds.
Episode 1: Addressing the rising demand I Episode 2: Live makes the difference I Episode 3: The FAST channel era
O
n one hand, changing
the mindset
to
" Screen "
broadcasting opens wide horizons for
the broadcast market development,
according to The Business Research
Company, the global broadcasting
market
is expected to grow at a
CAGR of 5.5% from 2021 and reach
7,217.0 billion € in 2023. On the other
hand, it engages the broadcasters
to constantly renew their offer and
innovate to match the continuously
evolving OTT market.
As a matter of fact, OTT (Over-thetop)
no longer stands for replay
platforms
only,
it
now includes
streaming portals, social networks
and applications which enrich the
viewers' experience. The live cast
of linear television is not enough
anymore, and
the
viewers
are
expecting more quality and timeless
information as well as customized
experiences and programs.
of-the-art
consumer smartphones
connectivity, drives
The technology shift, with statecomputers,
powerful
5G
and
this
any
to
content
multiplication, giving the possibility
to viewers to consume video content
anywhere and at
moment.
To answer this massive demand,
broadcasters
advanced
need
content
systems
as well
as
turn
to
management
automated
solutions to create more content, but
also to promote their formats
on multiple screens.
With DVR (Digital Video Recorder),
live DVR and Live to VOD solutions,
channels can provide to their viewers
other ways to consume their content.
As a matter of fact, it allows linear
and nonlinear replay
of videos.
Steven Dehaen,
Program Supervision
and Playout Manager,
BCE
Since viewers do not consume
video programs the same way
on social networks as they
would on their 4K screens at
home, tailoring the content
to the digital platform is
essential.
easily
With BCE's MediaCMS, users can
and manage their
access
content. The solution is linked to
the ingest platforms, as well as the
recorders and live to VOD systems.
It is crucial for the users to be able
to retrieve the videos in the most
effective way, to enrich live programs
or to upload the appropriate videos
following a targeted event, such as
breaking News or Sports results. With
an intelligent metadata workflow,
Addressing the rising demand
" While our
understand
customers
perfectly
the importance of
producing and buying more
programs, video repurposing plays
a key role in creating more content
while ensuring the financial viability
of their channels and OTT platforms "
underlines Steven Dehaen, Program
Supervision and Playout Manager at
BCE.
management
channels
With the appropriate content
system (CMS),
can easily
access
this
content, distribute the videos among
their replay platforms or linear loop
or even re-use the content to create
new formats, matching the type of
screen and target.
Templates Manager

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InBroadcast - April 2022

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