InBroadcast - April 2022 - 74

74
www.inbroadcast.com | Vol: 12 - Issue 4 | April 2022
InFile
It's Been Three Years,
Do You Remember How
To Do NAB?
Whether You're Attending or Not!
With Pavel Potužák, CEO, Aveco...
R
emember NAB? April 2019, that
was three years ago and the last
time we had NAB in Las Vegas. Since
then, the industry has made some
incredible technological advances.
But NAB is different this year,
starting on Sunday and ending
on Wednesday. Remember
the South Hall? You can forget
about it this year. While we'll
still take over the Central and
North Halls (by the way, Aveco
is at N1421), there's the brand
new West Hall.
But
there's one thing that
hasn't changed: The majority
of people working in broadcast
and
media do not attend
NAB. They rely on magazines like
this one, newsletters, emails from
manufacturers, and online groups
to find out what they missed by
not going. But even those that do
attend NAB can't see everything in a
meaningful way.
The modern media industry has
been built on four fundamentals:
Create, Manage, Deliver (CMD)
and Monetize. We as technologists
provide products for the first three of
them, and integrate with those who
do a better job in the fourth one.
In the Create domain, Aveco
both news
provides
production
automation and studio automation
with ASTRA
Studio, the only
Aveco in the media world
production automation designed
for multiple studios. ASTRA Studio
includes dozens of exclusive features
that make news production easy and
responsive to fast-moving changes.
With integrated MAM, interfaces will
all production equipment including
six NRCS platforms. Scalable from
small studios to the world's most
complex
multi-studio facilities.
Plus, it includes built-in automated
ingest of the produced programs and
stories.
To facilitate incoming and onprem
media ingest, there's ASTRA
Ingest with its variety of tools for
automating the first
file-based workflow.
stage of a
This includes
traditional analog content or digital
content, which may need additional
processing or transcoding. Content
can come from satellite feeds,
videotape (yes, people still use
videotape), analog or digital
cameras, as
digital
files
from
networked distribution systems or
from previously encoded content on
video servers.
For the Manage category, we reengineered
what a MAM is capable
supplier that
does
of doing with GEMINI. It's a new
generation MAM for
on-premises,
in the cloud, and hybrid operations
that
can be used anywhere,
at anytime, by anyone with
a computer, browser, and
internet connectivity.
Deliver includes many ways
to provide assets to viewers,
including a long range of Aveco
playout
solutions based
on
ASTRA MCR for on premises,
regional, and in the cloud, as
well as publishing on social
media. Plus, disaster recovery
systems
of
abilities.
The
Aveco's
biggest
integration
all
sizes
advantage
and
of
CMD approach is
- we're the only
Aveco
GEMINI MAM
Anywhere
Anytime
Anyone
both news
production automation and master
control automation. It's not three
islands
cooperating together. It
is one united end-to-end flow of
media and metadata from the initial
bits and pieces to final products
presented to consumers.
Stop by Booth #N1421 if you'll be at
NAB, if not, visit the website to find
out more.
https://www.aveco.com
We love to play!

http://www.inbroadcast.com https://www.aveco.com/en/ https://www.aveco.com/en/ https://www.aveco.com/en/ https://www.aveco.com/en/ https://www.aveco.com/en/ https://www.aveco.com/en/ https://www.aveco.com/en/ https://www.aveco.com/en/ https://www.aveco.com

InBroadcast - April 2022

Table of Contents for the Digital Edition of InBroadcast - April 2022