InBroadcast - April 2022 - 97

www.inbroadcast.com | Vol: 12 - Issue 4 | April 2022
97
InNABShow
A time to meet, reflect and look ahead
With Hervé Obed,
General Manager,
ProConsultant Informatique (PCI)...
I
t's been a while - two whole
years, in fact - since NAB 2020 was
cancelled along with so many other
trade shows and events. So, we don't
take it lightly when we say we are
excited and humbled to be heading to
Las Vegas April 23- 27 where we hope
to meet many familiar faces and to get
to know new ones.
Over the last two years we've all
used video conferencing to keep in
contact while remaining physically
remote but this will always be a poor
relation to actual human connection.
While, hybrid workflows
including
using Teams or Zoom will remain an
important part of a flexible working
life, the pandemic has underscored
the profound role that socialising
plays in our business and creative
decision making.
There's nothing quite like 'reading
the room' and being able to talk
business and discuss issues and
trends with each other in-person,
client or colleague alike.
So, we embrace the opportunity
to meet once more at NAB and will
head to Las Vegas thankful that our
team, their families and our extended
friends in the industry are healthy
enough to do so.
The show itself has been changed
in the aftermath of the pandemic. Not
just practically, where there will still
likely be fewer attendees from outside
North American than normal, but in
the themes of the exhibits itself.
More so than ever, every technology
investment decision hinges on its
applicability
to business continuity,
agility and value for money. Many
of the remote and hybrid workflow
scenarios
entertainment
couple
forced on media and
these last
years have proven their worth in
productivity, greater efficiency,
sustainability and improved work-life
balance.
CTOs will be walking the showfloor
to learn more about the systems that
worked - and those that didn't - in
order to upgrade, modify or cement
the technologies they already have in
place.
We have taken the opportunity over
the last year to completely overhaul
one of our flagship products. Cindy
is an advanced software that helps
Media Groups maximise their linear
and digital ad sales. In one single
software Cindy
facilitates
sales
operations, optimises ad inventory
and bring high productivity
to ad
traffic processes for TV, radio, and
also for digital inventory thanks to a
smooth integration with various ad
servers of the market.
We are delighted to introduce to the
market at NAB2022, the new version
of Cindy which has been rewritten
from the ground-up relying on a microservices
architecture which allows its
deployment either on-premises or in
the cloud. Not only does it contain
all of the features which Cindy users
rely on to increase ad sales, the whole
user experience has been upgraded
too making it an even more intuitive
and easy to use solution.
The new look
Cindy will
be
unveiled at NAB where we will be
demonstrating the product for the first
time ahead of its full release to the
market at the end of April.
Having reworked
customers may
be interested
know that we are also putting Louise
through the same process of internal
R&D, investment and programming.
Louise is our business management
solution (BMS) for any kind of media
organisation, from single television
station to multi-channel group, from
very thematic channel to generalist
network, from linear broadcasting
to VOD/OTT publishing. We invite
anyone wishing to learn more to join
us on our booth at NAB.
Our singular focus on the media
industry has given us a thorough
understanding of
complex
and
clients' needs
and the challenges they face in an
increasingly
functionality and flexibility
rapidly
changing industry. As a result, our
solutions
provide the framework,
to meet
Cindy, our
to
their diverse needs even in this most
challenging of times.
Come and say hello at Booth #N7314.
https://www.proconsultant.net
http://www.inbroadcast.com https://www.proconsultant.net https://www.proconsultant.net https://www.proconsultant.net https://www.proconsultant.net https://www.proconsultant.net
InBroadcast - April 2022

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