InBroadcast - May 2022 - 23

www.inbroadcast.com | Vol: 12 - Issue 5 | May 2022
23
InStudio
Re-Inventing the Broadcast
Production Chain
The OS for our Industry
There has
never been a time
when the media and entertainment
industry
has been required
to
produce more high quality content
and deliver it to more distribution
platforms than exists today. It isn't
sustainable to meet this massive
demand
for content
by
simply
throwing more resources at it. That
is why Grass Valley is creating the
GV Media Universe, a simpler and
more cost effective way to create and
distribute media in a new business
and
operations
environment
that
brings together
* Existing hardware systems
* New SaaS applications
* Integrated solutions from third
party GV Media Universe Alliance
members
* A marketplace of related apps
and services
All
running in a state-of-the-art
environment we call AMPP, the Agile
Media Processing Platform.
Software Applications
AMPP is a cloud-native unified
environment in which many different
solutions can operate, transforming
every step of the production chain,
from acquisition and contribution
through production, management,
and distribution to linear, OTT and
social channels. Because they share
a common environment, any AMPPenabled
solution
can exchange
content and resources on-the-fly with
other applications running on AMPP.
AMPP solutions provide a set of
cloud-based features that are familiar
to broadcast equipment operators
with performance that matches
the highest
quality
on-premise
solutions. Solutions running
on AMPP are frame accurate,
responsive, and compatible with
connected control surfaces and
applications.
AMPP can scale quickly
and securely
production and
to match the
distribution
requirements of live streaming
media and entertainment in a
public or private on-prem cloud,
expanding beyond
utilization.
To quickly
solution, authorized
users
spin up a
select
everything needed for a workflow
from the AMPP app store. Systems
for new productions are ready to use
in minutes.
Hardware Integration
The GV Media Universe provides
a path to the future from existing
hardware.
IP-enabled
devices
can contribute content or control
applications. The AMPP platform is
typically accessed through an HTML5
browser window. For functions that
cannot be completely
virtualized,
such as encoding a camera signal, or
may be easier to do with a physical
panel, such video or audio mixing,
AMPP interfaces
with qualified
peripheral hardware.
Using existing equipment makes
it easy for operators to transition as
their user interface and expected
response times remain
the same
whether to connected to physical or
virtual systems.
In addition to SMPTE ST 2110, AMPP
supports a wide range of streaming
protocols such as HTML, SRT, RIST,
and NDI. This gives customers the
ability to generate multiple versions
of
programming, increasing the
number of revenue streams for any
piece of content.
Integrating multiple
vendors
is
complex. To minimize deployment
and integration cost, while improving
security and reliability, the GV Media
Universe delivers complete end-toend
solutions that include software,
connected hardware, and related
services.
pre-qualified
These solutions
components
include
from
members of the GV Media Universe
Alliance.
An Open Platform
By
Grass Valley
is
providing an open platform,
vendors
allowing
across the industry to focus on
developing new features
functionality
and
rather than reinventing
the fundamentals of a
cloud production environment
for live media. This provides
lower R&D costs and faster
times to market. Customers also
have the freedom to work with the
solutions they prefer as vendors
traditional
constraints associated with scale,
geo-location, and
equipment
continue to refine their offerings.
Bringing
all
solutions,
services
and management tools into a single
https://www.grassvalley.com
environment creates a common user
experience that
reduces
well
training
time and makes it easier to operate.
Integration goes
beyond
acquiring applications and services
from a single marketplace. User
interfaces for multiple applications
can share a single screen,
dashboards for managing logging,
resources, and status
include
all
running applications. Logging and
billing are also unified, making it
easy to match resources consumed
to the content created for specific ROI
evaluations.
Solving Business Problems
GVMU helps solve business and
operational problems that come from
inflexible traditional production and
distribution models.
* No need to provide a system
for maximum capacity.
Expand the capability of existing
equipment and operations
with seamless integration
to cloud services.
* Quickly deploy, reconfigure, and
scale production workflows
to meet your needs.
* Subscription pricing and
Pay-As-You-Go matches
production costs with revenue.
* No downtime for maintenance,
updates, or repairs.
* Data is automatically backed up
and protected with the
latest security practices.
http://www.inbroadcast.com https://inbroadcast.com/news/globo-selects-gv-ampp https://inbroadcast.com/news/globo-selects-gv-ampp https://inbroadcast.com/news/globo-selects-gv-ampp https://inbroadcast.com/news/globo-selects-gv-ampp https://inbroadcast.com/news/globo-selects-gv-ampp https://inbroadcast.com/news/globo-selects-gv-ampp https://inbroadcast.com/news/globo-selects-gv-ampp https://www.grassvalley.com
InBroadcast - May 2022

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