InBroadcast - May 2022 - 46

46
www.inbroadcast.com | Vol: 12 - Issue 5 | May 2022
InFile
It's a wrap: All the excitement
of NAB 2022 plus the
urgency of change
By Ian McDonough, CEO, Blackbird...
A
fter two years of cancelled shows,
NAB provided the perfect tonic
for the industry to reunite. It was
fantastic to be back in Las Vegas and
meet many customers face to face for
the first time since 2019. And, despite
concerns that the number of visitors
may be minimized, especially from
outside the States, the show was
busy and buzzy with a truly global
audience in attendance.
I've been in my role at Blackbird
for 4+ years and for over half that
time we've not been able to meet
customers, partners and prospects
in person! I didn't know I missed it so
much until we could do it again.
In that time the industry has gone
through seismic changes and it was
incredibly good to be back In real life,
as they say, having conversations
both introductory and strategic.
Work faster, fitter, happier
In terms of trends, conversations
about
the cloud
absolutely
dominated and that's no surprise.
The last couple of years have proven
cloud to be capable of delivering
performance far in excess of what
many on-premise facilities are able
to offer.
The operational
workflows
important
list
and
are
to ignore.
is the ability
financial
benefits of cloud video and remote
editing
just
too
Top of the
to work faster:
freed from the constraints of being
in a particular facility, users are
able to work
flexibly
and
are more
productive. This translates to cost
efficiencies
operations, avoiding dependency on
physical locations and on-premise
infrastructure.
Editing in the cloud has firmly
transcended the level of being a
purely technical discussion. A survey
carried
out
by
Caretta Research
and Blackbird, suggests 90% of
video
professionals
their workflows,
have
adopted cloud production
and
remote editing in
with
more-resilient
Blackbird team at NAB 2022
collaborative working and client
review and approval as the top use
cases.
Crucially, the report
identified a
distinct shift from cloud enabled to
cloud native workflows - and this was
reflected in our meetings at NAB.
The limiting
factor is often how
cloud is integrated into the overall
workflow or pipeline and
that's
where Blackbird has a very strong
story.
Most
still
remote
'old-school'
editing
implemented
workflows
is
using
in
which users move original
high-res
media files
around
the
internet. With Blackbird - the only
browser-based, professional
video
editing platform in the world - there is
simply no requirement to move large,
cumbersome media assets around
saving significant time, energy and
cost - a true game changer.
Users of cloud-native tools are far
more likely to fire up fast-turnaround
workflows for digital platforms and
social media, and managing realtime
editing
of live content
sports.
Lean, mean, cutting-edge
machine
The drive to speed and efficiency
threaded
was
throughout
the
conference. We're very proud that
Blackbird was one of only
companies invited by Microsoft to
share its NAB booth because of the
cutting-edge tech innovation we
provide.
We had
demonstrate how easy
the opportunity
it
to
is
for
Blackbird to integrate and exchange
media with any third-party system for
lean, hyper efficient workflows.
For example, users
of
EVS'
IPDirector content management suite
can now seamlessly access Blackbird
for live media content access, editing
and manipulation
-
fastest
possible.
fuelling
the
turnaround live workflows
four
like
http://www.inbroadcast.com https://www.blackbird.video https://www.blackbird.video https://www.blackbird.video https://www.blackbird.video http://downloads.carettaresearch.com/cloud-production https://www.blackbird.video

InBroadcast - May 2022

Table of Contents for the Digital Edition of InBroadcast - May 2022

Contents
InBroadcast - May 2022 - Intro
InBroadcast - May 2022 - Cover1
InBroadcast - May 2022 - Cover2
InBroadcast - May 2022 - Contents
InBroadcast - May 2022 - 4
InBroadcast - May 2022 - 5
InBroadcast - May 2022 - 6
InBroadcast - May 2022 - 7
InBroadcast - May 2022 - 8
InBroadcast - May 2022 - 9
InBroadcast - May 2022 - 10
InBroadcast - May 2022 - 11
InBroadcast - May 2022 - 12
InBroadcast - May 2022 - 13
InBroadcast - May 2022 - 14
InBroadcast - May 2022 - 15
InBroadcast - May 2022 - 16
InBroadcast - May 2022 - 17
InBroadcast - May 2022 - 18
InBroadcast - May 2022 - 19
InBroadcast - May 2022 - 20
InBroadcast - May 2022 - 21
InBroadcast - May 2022 - 22
InBroadcast - May 2022 - 23
InBroadcast - May 2022 - 24
InBroadcast - May 2022 - 25
InBroadcast - May 2022 - 26
InBroadcast - May 2022 - 27
InBroadcast - May 2022 - 28
InBroadcast - May 2022 - 29
InBroadcast - May 2022 - 30
InBroadcast - May 2022 - 31
InBroadcast - May 2022 - 32
InBroadcast - May 2022 - 33
InBroadcast - May 2022 - 34
InBroadcast - May 2022 - 35
InBroadcast - May 2022 - 36
InBroadcast - May 2022 - 37
InBroadcast - May 2022 - 38
InBroadcast - May 2022 - 39
InBroadcast - May 2022 - 40
InBroadcast - May 2022 - 41
InBroadcast - May 2022 - 42
InBroadcast - May 2022 - 43
InBroadcast - May 2022 - 44
InBroadcast - May 2022 - 45
InBroadcast - May 2022 - 46
InBroadcast - May 2022 - 47
InBroadcast - May 2022 - 48
InBroadcast - May 2022 - 49
InBroadcast - May 2022 - 50
InBroadcast - May 2022 - 51
InBroadcast - May 2022 - 52
InBroadcast - May 2022 - 53
InBroadcast - May 2022 - 54
InBroadcast - May 2022 - 55
InBroadcast - May 2022 - 56
InBroadcast - May 2022 - 57
InBroadcast - May 2022 - 58
InBroadcast - May 2022 - 59
InBroadcast - May 2022 - 60
InBroadcast - May 2022 - 61
InBroadcast - May 2022 - 62
InBroadcast - May 2022 - 63
InBroadcast - May 2022 - 64
InBroadcast - May 2022 - 65
InBroadcast - May 2022 - Cover3
InBroadcast - May 2022 - Cover4
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202311
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202310
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202309
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202308
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202307
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202306
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202305
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202302
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202301
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202212
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202211
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202210
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202209
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202208
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202207
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202206
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
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