InBroadcast - June 2022 - 36

36
www.inbroadcast.com | Vol: 12 - Issue 6 | June 2022
InStudio
eSkootr Championship and NEP
Lead The Way
Breaking new ground with advanced broadcasting
technology for a mobile-first generation by
streaming the inaugural season in 9:16 format...
T
he eSkootr Championship™
(eSC) and NEP are breaking new
ground with advanced broadcasting
technology
for a mobile-first
generation by streaming the inaugural
season in 9:16 format, which means
the racing action will fill the entirety
of a vertical screen.
This
eSC
successfully
new technology, which
piloted
at
its
inaugural round in London, creates
an immersive viewing
experience for fans with
the broadcast, centralising
the action versus
traditional horizontal 16:9
viewing where the racing
can move to the left or the
right of the screen.
NEP sends the original
16:9
its
video format
to
remote broadcast
facilities via its Anylive®
network, where graphics are added
before it is sent via IP SRT (opensource
streaming protocol) to eSC's
streaming and digital partners to be
broadcast.
Sharon Fuller, Chief Content Officer
at eSC, commented, " eSC wants to
be a leader in sports broadcasting,
and we are constantly looking at new
ways and advanced
London
earlier
technologies
to enhance the experience for fans.
The inaugural eSC round
in
this
month was
incredibly
well-received. A high
proportion of our viewing
on was mobile-first with
the 9:16 format adding to
the immersive nature of
the racing for those fans
watching on mobile or
tablet devices.
" 9:16 viewing was central
to the content creation vision for eSC
from the outset and it will only get
better as we progress through the
six rounds of our debut season. For
now, we were excited to be racing in
Sion, Switzerland (27/28 May) for
Round 2 of our brand-new sport and
entertainment format. "
Brian Clark, Director of Sales, NEP
Major Events, said, " It has been
incredible to partner and support
eSC with a broadcast 9:16 stream to
their audience, which will effectively
bring this exciting content to life in
an accessible format across multiple
OTT, social
media
and
mobile
platforms. The benefit of a 9:16
stream is that it creates an immersive
experience as it fills the entirety of a
vertical screen.
" Adapting the broadcast experience
to enable eSC to reach their fans
across multiple devices meaning
people can watch the action from
anywhere has been one of the key
elements
to the success
launch. "
https://www.nepgroup.com
EditShare Drives Cloud Distribution and Post
for Top-Flight Basketball in China
E
ditShare®
that
enables
, the technology leader
storytellers
to
create and manage collaborative
media workflows, powered the video
workflows for the finals of the 2021-22
China Men's Basketball Professional
League (CBA).
Working with the international
sports department of leading cloud
provider Alibaba, EditShare used its
FLOW media management tools to
allow media companies to upload,
download, edit
and
delivery of the game.
EditShare's
allowed
handle the
open architecture
for customization of the
FLOW web user interfaces for CBA,
providing each registered user with
tailored functionality. The crew on site
uploaded all the video material to the
cloud, where CBA officials, sponsors,
rights-holding media organizations
and other registered users
could
search and download content.
Comprehensive security restrictions
were applied
to ensure no
unauthorized person could access the
videos.
The purpose of the cloud-based
distribution platform was to ensure
content was available to all entitled
users as quickly as possible. To help
this, EditShare tailored the webbased
user interfaces for all classes
of user, in the Chinese language, to
make content searches, access and
downloads as simple and intuitive as
possible.
by
" The project
EditShare's
was
regional
are a prestigious
overseen
partner
ThinkTone Tech in Beijing. " The CBA
Finals
sporting
event, " said Pavel Li, Product Director,
ThinkTone Tech.
" Fans all over the country and
further afield were excited to see their
favorite teams in action. We were
delighted to help our customer exceed
audience expectations thanks to the
advanced
technology
provided by
EditShare and Alibaba. "
Said Bacho, Chief Revenue Officer at
EditShare, added " Live sport does not
have time to wait for video distribution
systems to catch up - fans want to
see the live action and all the replays
immediately.
" FLOW from EditShare provides
access to thousands of assets from
wherever
you are, especially with
cloud access like this project with
Alibaba. FLOW also supports all the
popular editing platforms, so each
user can decide for themselves how
CBA FLOW web user interface
they want to work with the content,
and what
them. "
The last game in the 2021-22 CBA
Finals, when Liaoning beat Guangsha
100:82, was held on 26 April
in
Nanchang, at the end of almost four
weeks of intensive competition, with
coverage depending on FLOW from
EditShare.
https://editshare.com
is most appropriate for
of
the
http://www.inbroadcast.com https://www.nepgroup.com https://www.nepgroup.com https://official.esc.live https://www.youtube.com/watch?v=dcccnjcd7VI https://www.nepgroup.com https://editshare.com https://editshare.com/products/flow-media-management/ https://www.editshare.com
InBroadcast - June 2022

Table of Contents for the Digital Edition of InBroadcast - June 2022
