InBroadcast - June 2022 - 42

42
www.inbroadcast.com | Vol: 12 - Issue 6 | June 2022
InStudio
The democratization of playout
T
he proliferation of
and
competition
media makes
television
channels, streaming platforms,
from social
differentiating
your
brand more challenging than ever.
Consumers are watching media on
different devices, using a multitude
of platforms and delivery methods.
Getting content onto a streaming
platform
does
not
require
same infrastructure as
the
delivering
over linear television. To compete,
Playout needs to deploy new services
quickly while maintaining quality,
and reliability. As the delivery of
content occurs more and more over
streaming platforms or social media,
the mechanisms for getting content
to the consumer need to be simpler
and more flexible.
GV AMPP Playout empowers users
to easily spin up new channels as
needed, providing the ultimate
agility
to create new TV channels
and playout streams in a matter
of minutes, without building any
specific infrastructure. This means
that getting content to consumers is
just as easy, whether it is delivered
to linear television, social media, or
a streaming platform.
Free Playout?
GV AMPP was created to meet the
needs of modern media companies
and
has
become the de-facto
platform for media product. As a
core capability, essential for most
media applications, Playout
is
included for free in AMPP. Removing
the cost of the AMPP Playout product
license enables customers to deliver
the content they create simply and
efficiently, to any platform.
Media distribution today includes
linear TV channels as well as popup
channels, feeds to social media,
targeted advertising, and ad hoc
requirements for major events in
multiple languages. AMPP Playout
can cater to these requirements and
support future demands due to its
flexible design and the ability to be
both on-premise and cloud-based,
as well as being deployable across a
diverse range of topologies mapped
to fit the customer's
changing
requirements.
https://www.grassvalley.com
to advanced
AMPP Playout gives you access
such as
features
UHD, HDR, compressed
outputs,
redundancy, captions or subtitles,
graphics, Dolby, audio processing,
SCTE triggers, secondary record, and
more.
This allows you to provide a rich
programming experience with
total
control
functionality
control
networks.
including
triggers
for downstream specializations
world-class ultra-low latency
and the ability
live
to
breaks
across
multiple
* Specialized or live sports
channels with a mix of live
and thematic content.
* A quick spin-up " pay-per-view "
movie channel
* Opt-out channels for localizing
content by replacing ads
or entire programs
* A self-contained " barker "
or promo channel with
pre-prepared assets and
your branding
* An emergency disaster recovery
system to get you back on
air quickly with your content
and branding, only spinning up
when needed
Playout for every application
AMPP Playout allows you to create
different types of channels:
Focus on the content
The
agility
content
of
because
AMPP
Playout
gives Grass Valley customers the
ability
to trial new types of live
without
prohibitive upfront
investment and enables them
to increase yield-per-asset. A free
AMPP Playout license means that
content creators on AMPP can focus
more on creating innovative and
compelling shows
that
connect
with their audiences, rather than
worrying about the cost of delivering
that content to them.
Andrew Cross, CEO, Grass Valley,
said: " Making AMPP Playout free
is an exciting move and one that
will change the media technology
landscape. AMPP has been created
to meet the needs of modern media
companies and has the flexibility
and functionality to become the de
facto operating system for media
workflows. Just
like any operating
system, there are some core
capabilities that should be included
they
are essential for
most applications. We believe that
Playout is one of these features and
that it should not be a premium/
chargeable feature. By removing
the cost of our basic AMPP Playout
product license, we will make it
accessible
to more customers,
enabling them to deliver the content
they create and manage on AMPP
effectively. "
Neil Maycock, CMO of Grass
Valley added: " With AMPP Playout
available for free, users can utilize
on-premise, cloud and remote
technology
production
within a unified
ecosystem
to create
and distribute world-class content
onto any platform, including linear
television, online, streaming, and
social media - from anywhere in
the world. This
is
increasingly
important, as playout needs to be
orders of magnitude more flexible
than in the linear TV world of past
decades. "
http://www.inbroadcast.com https://www.grassvalley.com https://inbroadcast.com/news/grass-valley-launches-free-playout https://inbroadcast.com/news/grass-valley-launches-free-playout https://www.grassvalley.com
InBroadcast - June 2022

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