InBroadcast - June 2022 - 44

44
www.inbroadcast.com | Vol: 12 - Issue 6 | June 2022
InMedia
Flexible, modular and hybrid:
Cloud playout solutions
The principle of cloud playout is now well established. A number of major operators,
around the world, rely on cloud implementations, either for primary playout or for very
agile disaster recovery - by Adrian Pennington...
A
hybrid approach may work best
as broadcasters can deploy cloud
technologies on site at a pace that
suits them and take their first step in
the migration journey to an eventual
cloud deployment, minimising the
risk.
Pebble recently joined the Amazon
Web Services (AWS) Partner Network
and
completed the Foundational
Technical Review program for its
Virtualised
Playout
AWS
solution.
This
enables the company to identify and
implement
well-architected
best practices and ensure the best
possible customer experience.
" We know broadcasters
have
multiple types of channels under
their umbrella, such as non-timecritical
content
made up of preprepared
and pre-rendered graphics,
with simple automation, where
content is uploaded once into the
cloud and stays there, " says Daniel
Robinson, Head of R&D. " On the
other end are channels delivering
quality live content, that are timecritical
with HD or UHD resolutions,
complex real-time graphics and even
HDR content. So here, committing
fully
sense financially.
" Our hybrid solutions have been
developed for easy deployment of our
software with an emphasis on remote
web-based operations, management
and solution monitoring. This makes
it easy to reconfigure to adapt to its
A hybrid approach may work best as broadcasters can deploy cloud technologies on site
at a pace that suits them Inset: Daniel Robinson, Head of R&D, Pebble
surroundings and evolve at the newly
accelerated pace of cloud iteration.
Robinson continues, " We provide
enhanced visibility and control of
playout
infrastructure wherever it
is located and, regardless of scale,
it enables broadcasters to expand
their deployment as new services
are released. Broadcasters
can
to the cloud may make less
also write and integrate their own
functionality using open and secure
APIs, providing flexible and modular
solutions that encompass numerous
use cases
infrastructures
latest
from single channel
to multi-channel,
multi-site, geographically dispersed
operations. "
The
Channel-in-the-Cloud
version of Cinegy's
combines
the Cinegy Air PRO playout and
automation solution, Cinegy
Multiviewer and the Cinegy Capture
acquisition and transcode system in
a single bundle. Available via AWS
and Microsoft Azure marketplace, it
gives
customers a straightforward
way to rapidly spin-up ad-hoc and
pop-up channels, extending playout
for one-off events therefore saving
on the cost of maintaining spare
capacity.
" Making the solution available
on public cloud platforms means
customers benefit from a simplified
sign-off and authorisation process,
with security
completed
by
vetting already
AWS, " explains
Michael Jacobs, Head of Professional
Services.
" In effect, anyone with a valid credit
card can now instantly get single or
multiple channels of SD, HD and/or
Ultra HD 4K playout running in the
cloud in minutes. "
Cinegy is also looking at making
products
all
its
cloud
native
-
" customers now want to know that
they can run solutions on the cloud
as well as on-premise " - but cloud
has different flavours depending on
who you speak to. Cinegy's approach
is to create applications that sit in a
'stateless' way in containers, using
microservices standards, providing
customers with the flexibility
deploy solutions
to
in the way that
works best for them.
" Our cloud native approach means
smaller footprints
making
and
deployments, " expounds
" Cloud makes
tasks
smaller
Jacobs.
repeatable,
deployments much more
straightforward, with the same
deployment mechanisms for either
cloud
or
on-premise.
In
tandem,
we are making our solutions Linux
compatible, which has the added
benefit
of reducing the cost and
overheads that come with managing
large Windows environments.
" In short, we are creating we are
giving customers a far greater degree
of flexibility and choice than ever
before - they can decide how, and in
what way, they deploy our solutions. "
The migration to cloud playout has
been hindered by concerns about
cost and performance, says Peter
Wharton, Chief Strategy Officer, TAG.
To
overcome these
obstacles,
The latest version of Cinegy Channel-in-the-Cloud
TAG probing provides insights that enable performant cloud playout
Inset: Peter Wharton, TAG's Chief Strategy Officer
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InBroadcast - June 2022

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