InBroadcast - June 2022 - 50

TM
50
www.inbroadcast.com | Vol: 12 - Issue 6 | June 2022
InMedia
Food for Thought: Cloud-based
Library Management Isn't as Risky,
or Costly, as You Think
Enhanced monetization, advanced security, 99.999% performance, environmental
sustainability and supply chain costs around the price of a gourmet pizza...
Y
ou're a content
owner with
thousands of titles representing
tens of thousands of files in different
versions, languages, and formats.
You've poured a fortune over the
years into building on-site storage
capabilities, while at the same time
delivering content to more platforms
than ever. You're generating healthy
revenue, but all that money coming
in goes right back into maintaining
your expensive and inefficient supply
chain infrastructure.
Is there a better way to handle
storage and management,
library
especially in the boom era of
streaming and Video on Demand
(VOD)? Yes, and more media and
entertainment
professionals
realizing it: cloud-based
and conferences,
are
content
supply chains.
With all the industry talk at shows
you'd think the
cloud was already firmly entrenched
as the M&E workflow of choice.
Not yet as there are still lingering
concerns over security and costs. But
it's getting there.
More companies that in the past
would've said, " Absolutely never " are
coming around, realizing they must
change to remain competitive.
By Bill Admans, COO, Ateliere Creative Technologies.
Traditionally, content
studios, and broadcasters
managed
owners,
have
their own libraries
using expensive in-house storage
infrastructures that will only grow
with their ever-expanding content
archive - and depreciate over time.
Plus, these in-house infrastructures
can negatively offset a company's
sustainability
efforts
since they
consume vast amounts of energy to
operate and cool.
By
organizations
moving to the cloud,
can immediately
free up their capital budgets and
re-invest those dollars to generate
new revenue. In other words, take
those millions spent on inefficient
infrastructure and invest it in content
that's
potentially
going to earn
hundreds of millions more.
There are costs associated with
cloud migration, but these are often
manageable. Using computing
and processing that
demand, companies only pay
storage used versus having to plan
scales upon
for
technologies
for the level of storage that " might be
needed " in the future.
Cloud
are now at
the point of hitting cost efficiencies
where it actually makes more sense
for a supply chain to exist fully in
the cloud. Today's cloud providers,
AWS for example, are highly efficient
environments, guaranteeing
99.999% up-time performance. They
are also highly secure, offering M&E
companies the same level of security
available to government, military,
and defense organizations.
How do I get into the cloud?
In any industry, there are always
different phases of
companies at
their growth, and M&E is no different.
Many organizations have done the
math and concluded that for their
current operations, a move to the
cloud would make shifting their
current workflows cost-prohibitive.
Others have learned they can afford
it but are worried about abandoning
their familiar processes
and
workflows. Some are in the middle
of their cloud migration and need
phased options.
Cloud-based
platforms,
like
Ateliere Creative Technologies, are
designed and built to facilitate these
types of transitions. Also, AWS has a
variety of solutions to help you move
content into the cloud with minimal
financial impact. For example, the
AWS Snow family is a collection of
physical and highly scalable devices
that help migrate large amounts
of data into and out of the cloud
without depending on networks.
For organizations
that
already
have portions of their media assets
in a cloud environment, " bucket to
bucket " transfers
can help move
files on an ad hoc basis through
integrations with cloud services.
Another common challenge
throughout M&E is
" version-itis. "
Libraries are bursting with localized
versions, different regional cuts for
compliance, TV versions, home video
versions, and OTT versions.
http://www.inbroadcast.com https://ateliere.com https://ateliere.com https://ateliere.com https://ateliere.com
InBroadcast - June 2022

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