InBroadcast - June 2022 - 56

56
www.inbroadcast.com | Vol: 12 - Issue 6 | June 2022
InMedia
Increase Ad Revenue Across VOD,
OTT and Addressable Linear with
SureFire Video Ad Server
I
magine Communications recently
announced
SureFire™
video ad server
suite of monetization solutions,
addressing decade-old gaps in the
cost, yield, and quality of advertising
on digital video streams.
The game-changing product was
showcased for the first time at the
2022 NAB Show.
SureFire provides
sell
the linearlike
control and brand protection
needed to directly
on OTT platforms, enabling media
companies
campaigns
to sell
across
and
their entire
audience. It also enables media
companies to lower overall costs by
eliminating silos, while increasing
margins
and
keeping more ad
revenue via direct sales - eliminating
intermediaries that take a percentage
of revenue.
The result is more revenue, higher
eCPM prices and improved fill rates,
as well as a great advertiser and
viewer experience.
" Digital video advertising is growing
rapidly, by as much as 50% according
to some sources, " says Brad Herman,
Senior Vice President, Product,
at
Imagine Communications. " But we
don't think that the monetization is
as effective or safe as it has been for
linear TV. "
While multiplatform content
delivery is fast becoming ubiquitous,
quick digital deployments have led
many media companies to deploy
separate ad management systems
for OTT and traditional linear, which
is expensive, inefficient and often
results in a poor experience for both
viewers and advertisers. SureFire,
combined with Imagine's
unified
solution,
cross-platform
monetization
consolidates
workflows,
enabling media companies
to increase revenue
opportunities, reduce total
cost
of ownership (TCO),
and deliver a consistent,
quality
desire
a
quality,
experience for
streaming OTT and VOD.
Viewers and advertisers
linearLandmark
Sales dashboard screen, colored buttons
organised into groups
Imagine Aviator Playlist, modern and flexible playout automation
optimized to operate linear channels in the cloud
inventory
fulfil
the addition of
to its
like advertising experience across
all
however, brand
video platforms and devices;
rules, such as
frequency or competitive separation,
are often not enforced on OTT
platforms. SureFire enables common,
broadcast advertising rules across
OTT and traditional linear, providing
a unified
premium ad experience
for viewers wherever they consume
content.
SureFire operates as a managed
service on Amazon Web
cloud
Services (AWS), so it has flexibility
and scale to meet the needs of any
media company.
Auto-scaling enables SureFire to
support millions of ad requests per
second, with sub-100ms response
times even under heavy load. It uses
the advertising industry-standard
Linear-like control enables media companies to sell premium inventory direct to advertisers - raising
eCPMs and fill rates - and keep more ad revenue, while reducing total cost of ownership
VAST and VMAP protocols
to
communicate dynamic ad insertion
instructions with AWS
Elemental
MediaTailor.
Using open APIs, SureFire has
been pre-integrated with Imagine's
Landmark™
Sales ad management
platform, providing media
companies a smooth path to unified
monetization of OTT and linear TV.
SureFire is also fully compatible with
the recently
Aviator™
origination and
FAST channels created by Aviator.
" All the projections for advertising
suggest
that
linear television
revenues are relatively flat, " Herman
adds. " In order to thrive, media
companies must
find a way
capturing the premium values
values
and
of
of
linear television and applying it to
their digital advertising - maintaining
brand
audiences
announced Imagine
cloud-native, unified
monetization
platform, providing broadcast-quality
ad decisions to monetize OTT and
SureFire is
across
all
designed
aggregating
platforms.
to deliver
against these needs. "
The first customer deployments of
SureFire are expected in the summer
of 2022.
For more information about Imagine Communications' products and
solutions, please visit https://www.imaginecommunications.com
http://www.inbroadcast.com https://imaginecommunications.com https://imaginecommunications.com https://www.imaginecommunications.com https://imaginecommunications.com
InBroadcast - June 2022

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