InBroadcast - June 2022 - 58

58
www.inbroadcast.com | Vol: 12 - Issue 6 | June 2022
InForm
The race to win eyeballs
As streaming enters a new age of maturity keeping up with best practices and creating
points of difference from competitors is becoming more challenging for streaming
providers - by Adrian Pennington...
F
ast
time-to-market
is
lately
trumping everything else to win the
race for eyeballs. Kaltura have taken
a slightly different approach to allow
customers to compete effectively in
this industry, as Nuno Sanches, GM,
Media & Telecommunications at the
vendor, explains.
" Getting a streaming service up
and running shortly
is critical, but
so is making sure your service can
quickly expand and grow from the
initial setup. Relying on a flexible
technology
architecture that
adaptable and
can incorporate
new requirements easily should be
equally, if not more, important when
selecting your streaming platform to
keep up with consumer demands.
" With this goal in mind, we have
Streaming
launched
our Kaltura
Platform, especially suited to help
media companies and broadcasters
fast-track into D2C streaming with a
growth path built-in. "
The Kaltura
is
presented
solution that
Streaming Platform
an end-to-end
as
includes
everything
companies need to launch or renew
a streaming service: a powerful
backend with templated applications
for web, mobile and smart TVs, plus
a complete set of
features any viewer would expect
from a leading streaming service.
" This
launching, operating, and managing
a streaming service an easy process,
providing customers with a fast entry
point that includes a broad feature
set from day one. In just a few weeks,
customers can reach new audiences
globally
full-on solution makes
Making useful links between content
is only possible if you optimise
your metadata with appropriate
keywords and tags. Algorithms that
are tuned to your specific content
library and audience profile are far
more effective than a one-size-fits-all
approach. And getting data models
to work in harmony with your editorial
team rather than against them is an
important step towards success. "
The company
has
is
apps on any device and tap into new
revenue streams through flexible
pricing plans. "
According to Brightcove, Brightcove
enterprises
CorpTV
deliver
enables
video content
to
distribute video in the same way
the largest
audiences, at a fraction of the cost
and without requiring an IT team to
manage it. The platform provides
an entirely
branded
experience,
delivering marketing videos, product
announcements, training programs,
and any other live and on-demand
content
directly
ready-to-play
while
Brightcove CorpTV
of
to audiences.
empowers
companies to make the most of their
content
providing
a
connection and equity
sense
across
audiences.
Across its video communications
platform, Brightcove has enhanced
its analytics capabilities with the
acquisition of
company
Wicket
through spot-on branded
audience insights
Labs - now
Brightcove Audience Insights.
Brightcove Audience insights
provides our customers with content
media organisations
to their
The 24iQ portal that is accessible to customers to adjust their metadata and review results
subscriber insights.
and
These
insights help organisations to make
data-driven decisions and improve
subscriber acquisition, conversions,
engagement, and retention.
With access
to
organisations
understanding of
dynamics, sources
of
new
subscribers, the subscriber journey,
and how to increase subscription
revenue through data visualisations
and dashboards.
Personalisation is fast becoming
streaming's hottest
libraries
become overwhelmed
To succeed in today's
grow, consumers
by
topic. As VOD
have
choice.
fiercely
competitive streaming market, VOD
service providers must make it easy
for their users to discover video that
they want to watch.
" User-specific
content
recommendations
number and
range of
increase the
videos
watched, with a direct impact on
customer loyalty and revenue, " says
Damien Read, SVP of Data Products
24i. " But they're not easy to get right.
Brightcove's
CorpTV
service that
services
discovery
these insights,
have a greater
their audience
just
launched 24iQ, a new managed
personalisation and
helps
and
supercharge content
user engagement.
It's based on advanced algorithms,
machine learning techniques,
automated metadata enhancement,
and the skills of our expert
of data scientists who apply
team
a
continuous " test, learn, and refine "
methodology.
It's a powerful combination that
has seen some of its
customers
achieve as much as a 300% uplift
in engagement on specific content
rows in their apps. But it's important
to look beyond the app UX too.
With 24iQ's
content
recommendations
analytics
streaming
APIs, personalised
can be
extended to every part of the user
journey, including marketing emails,
push notifications, and even oldfashioned
direct mail
through the
letterbox. This helps combat churn
and turn occasional viewers into loyal
customers.
" I'm increasingly convinced that in
the next few years, personalization of
the user experience will be the thing
that
sets
successful
streamers
Nuno Sanches
Kaltura's Streaming
Platform

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