InBroadcast - July 2022 - 32

32
www.inbroadcast.com | Vol: 12 - Issue 7 | July 2022
InStudio
An easy approach to the
latest cloud technologies
By Ronen Artman, VP of Marketing, LiveU.
A
s an industry, we've been talking
about, and moving to, the
cloud for many years. Initially it was
gradual, with, in essence, traditional
physical datacentres being replaced
by the cloud. We've seen the cloud
change the way we work at all levels,
with technologies positively affecting
the way we create, store, share and
interact with others. The shift in our
industry
is
equally
fundamental.
And, as we all know, we have long
since moved
from the relatively
simple cloud datacentre approach to
a world where real-time processes
are now handled in the cloud, from
contribution through editing, and
other processes, to distribution. The
game has moved on and, it will come
as little surprise, LiveU is leading the
way.
Having established
multiple
partnerships with other powerful
industry players - Avid, Blackbird,
Grabyo, Grass Valley and Vizrt,
with
all
these
still
highly
active
collaborations - LiveU recently took
the next step and acquired cloudbased
easylive.io.
video
production provider
This is central
to our
strategy, with easylive.io's all-in-one
live streaming production studio
now being seamlessly
integrated
into LiveU's end-to-end cloud-based
workflow for live contribution,
management, orchestration, ingest
and distribution.
Founded
in 2012, easylive.io
is a pioneer company in the live
streaming market. Its platform offers
a suite of professional cloud-based
services to produce, process and
broadcast
live
format
videos
their conversions
types and
for
everywhere
needed. It ensures the reception of
all
optimal management
and
redistribution to
multiple destinations
simultaneously. The
easylive.io all-in-one
cloud
based
live
streaming production
studio combines all the
tools needed to edit,
mix and broadcast live
streams by
operating
from the client's browser and in an
entirely collaborative environment.
The move will provide remote and
collaborative tools for cloud-based
and hybrid
productions, enabling
customers to operate and scale up,
while still reducing equipment and
production costs, quickly and easily
from anywhere including
video
switching, audio mixing, adding
graphics, localising content
and
bringing on guests.
Samuel Wasserman, CEO and
Co-founder, LiveU, said, " We have
been reinforcing our cloud strategy
as the industry moves
to cloudbased
production,
introducing
brand new services that meet the
needs of customers moving to the
cloud. Recognised
as the leader
in mobile backpacks,
we're now consolidating
our leadership in cloudbased
offerings. This
announcement
is
tools
an
important step, delivering
future-proof
that
LiveU's LU800
help our customers grow
their business, building on
our deep expertise in live
production. We believe
there is a significant part
of the market
production that wants and needs a
vertically
integrated solution. Our
goal is to offer a fully end-to-end
solution for live contribution, cloud
production, orchestration, ingest
and distribution, serving the needs
of every type of customer from global
broadcasters to niche sports and
entertainment. "
As mentioned above, the cloud
also about
is
distribution and
recent news about our work with
Volleyball World
highlights
Volleyball World, creators
integrated
all
volleyball
of
stakeholders
this.
an
ecosystem connecting
(fans,
athletes, corporate partners) together
through both digital and live events,
has turned to LiveU to bring costeffective
coverage of its global beach
volleyball
tournaments to viewers
around the world across 2022.
Volleyball
is the fourth most
watched sport globally and continues
to grow rapidly. Volleyball World
recently completed its
first beach
for cloud
volleyball tour event of the season in
Mexico, with LiveU providing a fully
managed, end-to-end IP distribution
service using LiveU Matrix and LiveU
multi-cam LU800 field units. LiveU
is supporting multiple tournaments
across 2022.
LiveU Matrix is a next-gen cloud
video solution allowing users
to
share and receive high-quality, lowlatency
live feeds with, and from,
broadcasters and other stakeholders
around the globe - inside or outside
their organisation.
We
delivered
an
end-to-end
solution, supplying the feeds from
the event locations to the various
takers
around the world. We
provisioned and routed these via
Matrix, using LRT™ (LiveU Reliable
Transport) as well as SRT on the
output side.
We also integrated a remote
commentary solution, Spalk,
which was seamless, providing a
completely
smooth IP workflow,
while maintaining high-quality and
very low delay from the camera to
the final taker. This type of delivery
allows significant cost reduction and
flexibility
to our clients compared
to the previously used traditional
methods. This was the first of its kind
at this magnitude for a sports event
and there was great collaboration by
all parties involved.
Once again, we are disrupting the
market to bring creative freedom to
all our customers.
https://www.liveu.tv
http://www.inbroadcast.com https://inbroadcast.com/news/liveu-showcasing-at-ibc2022 https://inbroadcast.com/news/liveu-showcasing-at-ibc2022 https://inbroadcast.com/news/liveu-showcasing-at-ibc2022 http://www.easylive.io http://www.easylive.io https://inbroadcast.com/news/liveu-showcasing-at-ibc2022 http://www.easylive.io https://www.liveu.tv
InBroadcast - July 2022

Table of Contents for the Digital Edition of InBroadcast - July 2022
