InBroadcast - IBC2022 Preview - 44

44
www.inbroadcast.com | Vol: 12 - Issue 8 | IBC2022 Preview
In
2022
Revolution and Evolution:
not mutually exclusive
With Simen K. Frostad, Chairman of Bridge Technologies
T
he world of business always has an
appetite for business buzzwords.
Two popular but polarising concepts
are that of 'disruptive innovation'
versus
'incremental
improvement'.
But at Bridge Technologies, we've
been thinking - why does it have to be
one or the other?
From a disruptive innovation
perspective, we count ourselves as
one of the earliest and staunchest
supporters for the idea of broadcast
over IP. Even 15 years ago when the
concept was largely alien, we saw the
potential of 'disrupting' how things
were done, and we worked tirelessly
from that point to hasten a real
paradigm and mindset change in the
industry.
We did the same again with our
VB440, where we saw the incredible
potential
that
network
data -
presented intuitively - holds not only
for diagnostic engineers, but also for
creatives. Through the power
of IP - which all but eliminates
factors of distance and time
- we had the capacity to turn
'conventional'
monitoring
on its head, and create a
first-of-its-kind
tool
that
is
now indispensable in the
production space.
But we also see the benefit
of
improvement
incremental, 'lean'
- tweaking
things to perfection and trimming
the fat. We apply this in our product
development
day.
This has
philosophy
led
every
to our most
recent software release: 6.1. What
is notable about this is that it's a
release across (almost) all of our
probes, and across the embedded,
appliance and software versions. By
leveraging the same essential code
library and architecture across our
full product suite, we cut out bloat
and excess, and we avoid duplication
of effort. The net result is a joined-up,
holistic suite of probes that can all
work seamlessly with one another;
delivering end-to-end
monitoring
solutions that work across complex
media chains
comprised
of
IP,
Satellite, OTT, Cable and Terrestrial
elements.
At the same time though, each
probe series is tweaked to leverage
its maximum potential - which we
CGI Showcasing at IBC2022
A
t IBC2022, CGI will showcase the
latest updates to its impressive
array of new media solutions that are
helping solve the critical challenges
of modern broadcasters and radio
stations as
TV meets radio and
merges with online and social.
With its newsroom solutions now
part of one of the largest IT consulting
groups in the world, CGI is well
positioned to offer a wide portfolio
of IT consulting and services, which
is
increasingly
its
committed
story-centric
essential
core, though, it
to enabling
workflows,
for any
broadcaster' day-to-day operations.
At
with a new emphasis on
optimising the distributed,
flexible approach to news
making that was first seen
in newsrooms worldwide as
an adaptation to the
pandemic.
For example, aware
that Microsoft Teams was
proving to be popular with
many news
thanks
organizations
to its workspace OpenMedia Reporter App
remains
chat and video-conferencing features,
CGI decided to leverage its status as
a Microsoft Gold Partner to achieve a
tight integration with the OpenMedia
system.
A Teams chat or channel
be
can
now easily
created
from an
OpenMedia object, meaning that all
communication and
data relating
to a specific story or subject can be
viewed directly beside the object in
OpenMedia.
Elsewhere, the OpenMedia
NewsBoard has also been rebuilt from
the ground up to enable journalists
and
editorial
teams
to
organize their story-centric
planning and
production
processes from anywhere.
A free configurable Board
and
widget
supports
in dynamic
structure
transparency
collaboration
within distributed
while NewsBoard
teams,
now
comes with a completely
re-designed architecture, a
modern, intuitive UI that is
fully modular for additional
customisation, and is also designed
to be cloud-friendly.
The new cloud-native ReporterApp
for Android and iOS allows reporters
in the field to automatically stay
connected to their newsroom at all
times, wherever they are in the world,
with all the tools within reach to
research multiple sources including
agency wire feeds; scan events and
topics; check contact
collaborate on content.
For radio, dira! Dimension solves
the challenges faced by broadcasters
worldwide of continuing to operate
OpenMediaNewsBoard
radio services while pivoting staff to
work from home, facilitating remote
audio editing professionally, securely
and reliably.
CGI also welcomes stand partner
details and
Condat onto Stand 8.A65. Condat's
Smart Media Engine is a universally
applicable AI toolkit tightly integrated
into OpenMedia that enables image,
audio and text content to be searched
faster and recommended in a userfriendly
way helping make editors
more productive.
https://www.cgi.com
deliver to customers in incremental
upgrades, rather than in shiny new
boxes with fancy new names (and
accordingly
unnecessary
to constantly
price
tags). This can be seen on three
different
levels: in relation
expanding
capacity - for instance, in the
expansion of OTT, ETR and
content monitoring from 100
streams to 1000, the support of
increasingly diverse standards
and protocols; including SRT,
SCTE
35/104 and JPEG XS,
and increase in functionality
(particularly in our VB440) with
signal generation, HDR preview
through SDR monitors, and 7.1 to
stereo audio downmix.
So for us at Bridge, it's not a case
of one or the other: revolution and
evolution have a role to play together.
Sure, it's a complex relationship - but
then at Bridge, we've always been
about making the complex simple.
Booth 1.A71 - IBC2022.
https://bridgetech.tv
http://www.inbroadcast.com https://bridgetech.tv https://bridgetech.tv https://www.bridgetech.tv https://bridgetech.tv https://www.cgi.com/en https://www.cgi.com/en https://www.cgi.com/en https://www.cgi.com
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